IN&AROUNDT O W NMoms Who Network:How to Use Social Media to Jump Start your CareerBY KRISTEN RUBYDo you recognize the need to establish a“personal brand” for your business inthe virtual world of social media, yethave no idea how to do so?In today’s world, Facebook is yournew “virtual” living room. Facebookhas changed the life of a typicalsuburban mother. For many motherslooking to jump-start theircareers, social media can be a costeffective way to do so. Securing yourpersonal brand via social networksis a phenomenal way to build yourbusiness, increase network connectionsand build buzz for your brand!Personal Branding and social mediamarketing involve a completelifestyle change, as they put you inthe habit of sharing informationpublicly as opposed to privately,which may seem overwhelming formany mothers at first.Three Questions to Testyour Personal BrandingAcumen:10 <strong>Inside</strong> <strong>Chappaqua</strong> <strong>May</strong> <strong>2010</strong>What social media industry groups areyour colleagues and competitors a part of?Are you aware of “Meetup” groups, conferencesand industry events takingplace in your field?When you speak at an industry event,are you remembering to update yourLinkedIn, Twitter & Facebook statuses?Are you sharing this information withothers?Branding is no longer only for businessowners and corporations. Dueto the rise of social media and thenew world of PR, personal and corporatebranding have becomeincreasingly accessible and criticalfor individuals and companies lookingto promote their brand.Branding tools allow you to inherently“celebritize” yourself and getyour name out without involvingthe high cost of traditional PublicRelations. Digital press kits havetypically been created for companies,but with the advent ofPersonal Branding, you can createyour own “press kits” to showcaseyour strengths and industry expertise.The media gatekeepers nolonger exist. Branding is also criticalfor securing upcoming speakingengagements and establishing yourselfas a thought leader and opinionleader in your industry.Due to the rise of social media andthe new world of PR, PersonalBranding has become increasinglyaccessible and critical for anyonelooking to promote their brand.Personal Branding has emerged as adirect result of the social media revolutionand it is imperative todefine who you are in social sitesKRISTEN RUBY is the President andFounder of Ruby Media Group LLC.Kristen is a Social Media Specialist,Blogger and Public Relations Consultantwho utilizes various social media platformsincluding Facebook, Twitter andLinkedIN, to create online visibility forher clients and increase overall brandingawareness. Recent speaking engagementshave included leading theColumbia Business Alumni Club of NYworkshop on Social Media, speaking atMicrosoft on Personal BrandAuthenticity and leading anInternational Jam Session for 85Broads(an exclusive Goldman Sachs group).For more information, contact Kristen atkristenr@rubymediagroup.com. Also,follow Kris’s blog at rubymediagroup.comor on Twitter @sparklingruby.Ruby Media’s PersonalBranding Tips forJumpstarting anyCareer:• Create a comprehensiveLinkedIN profile• Set up “Google” alerts for yourname• Buy the domain/URL for yourfull name• Have a killer Executive Biographywrite-up in third person• Secure a minimum of 5 recommendationson your LinkedINprofile• Secure all usernames on socialsites (knowem.com)• Build your brand on Twitter• Join relevant industry relatedgroups in key social platforms• Interact with other industrymembers• Optimize all blog content for visibility• Guest blog for brand diversification• Lead a webinar to distinguishyourself as an expert• Create a custom web site• Use your social media networkfor lead generation• Create press releases for speakingengagementsSocial Integration is also an integralcomponent of personal branding.After you have started tweetingon Twitter, posting photos fromevents on Facebook, blogging onwordpress and expanding yourpersonal connections on LinkedIN,be sure to link all of your socialnetworks to each other. Anothertip is to make sure you have linkedyour online brand to your personalbrand. Finally, social media is allabout sharing useful content. Bysharing relevant content, you areessentially branding yourself as anexpert in your field. Always followthe motto: build relationshipsfirst, market second.
LOOKING FOR CHILD CARE?REGISTER FOR SCHOOL YEAR <strong>2010</strong>-2011Kids Unlimited<strong>Chappaqua</strong>Children’sWorkshopSchool-Age ProgramBefore and After SchoolMiddle School ProgramAfter SchoolSPORTS. INDOOR AND OUTSIDE ACTIVITIES. MUSIC. CHESS. COMPUTER. COOKING.COMMUNITY SERVICE. GAMES. SNACK TIME. SCIENCE. HOMEWORK HELP. AND MORE914-238-3295www.ccwkids.orgLicensed by NYS Office of Children and Family Services<strong>May</strong> <strong>2010</strong> <strong>Inside</strong> <strong>Chappaqua</strong> 11
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