“CONTENTS OF OUR HANDBOOK” - Grimes Horticulture

“ASK US!”“HELP IS HERE”“Have questions?...Ask Grimes”“HERE’S THE DEAL...our mission at Grimes is to help growers get answers to solveproblems...any kind of questions or any kinds of problems!”“FREE...We are offering growers the service of the GROWER HELP TEAM.Our team includes knowledgeable folks like our experiencedsales representatives, our business partners, specialists fromour entire staff, Consultants, producers, suppliers and ourGarden Leader alliance partners. Yes, we’re your consultantson call to assist you.“FACT IS...growers call us with many different types of questions andproblems from minor emergencies to how can I improvemy collections?. We field questions on production planning,environmental controls, sales, marketing and how can Iimprove my bottom line?”“BY THE WAY...sometimes we just don’t have all the answers...Wheneverwe are all in the same boat together on a problem we willconnect you with experts who do have the answers. Gota question on greenhouse climate screens or PGR’s?...Weknow the experts. Need to find an unusual seed or plantvariety?...We’ll find ‘em for you!”“YA KNOW WHAT???...there’s no catch! Call our help line at 800-241-7333. Yourinvited...We even offer unlimited calling so Ask Us!”2 Intro

“LENGTHS AHEAD”4 Intro“WINNINGSERVICE”“Grimes Excels”“YES, WE PROMISE...to do our best to exceed your expectations. To be sure, service atGrimes is a practice, not just a promise. We are service drivenand will go the extra mile for you and do it with a smile.”“CUSTOMERS COME FIRST...because we are passionate about partnering with our growersto provide help.. It’s all about teamwork...You can bet on it!”“YOUR BUSINESSBONUS IS TIME SAVED...when you call Grimes your calls go directly to a real person.Right, no answering machine, no buttons to push, no ID toenter...just have at it with a live experienced, representative.And, you save time because we can supply all your greenhouseneeds for seeds, plants, tags and supplies. It’s just easierto do business with Grimes.”“INFORMATION...is at your fingertips in our valuable, information packedcatalogs. In the homestretch Grimes offers more resourcesto growers including our Grower Assist help pages in thiscatalog. Also, our advertisers offer valuable products thatare all endorsed by Grimes. Call us about them.STILL HAVE QUESTIONS????...If you haven’t crossed the finish line first then just call andASK US. That’s what our winning service is all about andwhy we are lengths ahead.

“GRIMESSPEEDS”“FASTEST!”Need it yesterday?“WHEN EVERY MINUTE COUNTS...you can count on Grimes to get it done more efficiently andwith the petal to the metal...We have the fastest seeds, plants,tags and supplies...and that saves you money.”“LIGHTNING SERVICE...has been our hallmark. We don’t just promise same dayservice...we deliver it in a flash...day after day, year after year.”“GEARED FOR SPEED...because we have always believed that faster is better for ourcustomers. That is why all of our people and all of our systemsare trained and set up to save time and wasted motion.”“INSTANT PLANT AVAILABILITY...We can zoom in because we have high tech computercapability to get you immediate answers.”“ORDER SEEDS ONLINE...Our customers do it twenty four hours a day...any day allyear long. Get them from Grimes because we have one ofthe lowest backorder rates in the business.”“IMPATIENS AND IMPATIENCE...you get both from Grimes because we want to git ‘erdone...the sooner the better. Hurry up and call us!”Intro 5

“PUMP WITH POINTS”6 Intro“GARDEN LEADERFREE GASOLINEMONEY”“Reward MoneyFrom Grimes!”“GET GASSED UP FREE…All you gotta do is buy Garden Leader plants or seeds. Everydollar purchased of Garden Leaders earns you a point towardfree gasoline.”“BEAT THIS…Garden Leader is the premium brand without premiumpricing... every variety is far better than comparablecommodities. Garden Leaders are superior performers forgrowers and home gardeners. And, they are guaranteed.AND, there’s a reward money bonus on top of it...SOOOO if you can find a better deal take it!”“NO OTHER BRAND...gives you points...gives you reward money back in yourpocket with no fancy strings attached...This is a first!Your points accumulate and roll forward. You can checkyour point earnings any time.”“GET THE POINTS...Hey, add it up...Times aren’t easy anyway...you are lookingfor value...so now you can get a better product at a fairprice and get reward dollars to relieve the pain at the pump!”Take our survey for Free Reward Points.http://survey.grimes-hort.com

“MONEY HONEY”“GRIMES EARLYORDERDISCOUNTS”“Save even more,Order 9/30 or before!”“ALL EARLY ORDERS...Must be at least $200, be received by September 30 and beshipped between October 1 and January 31, 2010.“EXTRA SEED DISCOUNT...Get an extra 5% discount on seed orders.”“EXTRA 2.5% DISCOUNTON GARDEN LEADER SEEDS...If one third of your total seed order is in Garden Leadervarieties.”“UP TO 10% DISCOUNT ON TAGS...Earn 10% off if you order in June, 9% off in July, 8% inAugust and 7% in September. The earlier you order themore you save.”“SAVE EVEN MORE MONEY HONEY...Ask your Grimes sales representative about early orderdiscounts on plants and supplies too. Maximize your savingswith free additional Garden Leader gasoline points. It addsup to more value from Grimes.”Intro 7

“TIME TESTED”“GRIMES: TRUSTEDSINCE 1925”“A tradition of qualityand dependability”“EVERYTHING IS QUALITY ASSURED...All of the products we sell are tested to provide the finestpossible quality. We insure the confidence of the growerswe proudly serve. We are not fancy, we just believe that anyounce of prevention is worth a pound of cure. That is why weconsistently check on our suppliers and carefully investigatethe products that they ship for Grimes.”“CLEAN STOCK PLANTS...are the result of intense sanitation requirements, virus indexingand continuous laboratory testing. All plants shipped byGrimes are disease free.”“ULTIMATE SEED QUALITY...is assured. Grimes only sells the highest commercial seedquality which is seed with maximum vigor. This is assuredbased on thorough germination testing. Our seed is usedand endorsed by plug growers.”“YEARS OF FIELD TESTING...Over a generation ago Ronnie German conducted extensivefield trials in Northern Pennsylvania. That tradition continueswith our twenty years of nationwide filed trials that are thebasis for documenting the quality of the varieties we sell andthe superiority of Garden Leaders.”“EIGHTY FIVE YEARS AND COUNTING...Grimes Horticulture is built on a solid foundation of manymany years of serving commercial greenhouse growers. Forsure, Grimes is time tested.”8 Intro

“BUTTONED UP”“PROFESSIONALISMPAYS OFF”“Orchestrating ourbusiness to your benefit”“GRIMES CUSTOMERS BENEFIT...From our experience and capability. Doing it right the firsttime saves you money and time.”“STATE OF THE ART...Top notch computers and Microsoft software keep us ahead ofour competition. Instant answers and up to date informationsupport instant customer service.”“INFORMATION...to power you up. Grimes features instant plant availabilityand online seed ordering. And, be sure to use all the helpand info in our Grower Assist catalog section.”“YOU CAN’T BEAT...Grimes for being competitive. We offer superlative service,ideas and unbeatable value. That’s why thousands of growersorder from Grimes year after year.”“ONE STOP SHOPPING...saves you time and money. You can get most of your greenhouseneeds by calling Grimes including seeds, plants, tags,media and most greenhouse supplies.”“PROFESSIONAL HELP...Just call and ASK US when you have questions and wanthelp. Grimes is your professional Consultants On Call.”Intro 9

“GRIMES SALES”Gary Grimes, ChairmanJay DeckerJohn HaynesKim LastoriaBill Watson, PresidentBill EskesJeanette JohnsonChris Mitchell10 IntroDon StoneMark Talerico

Rod LeDrew, V.P. Marketing Bill Steen, Sales Manager Rick CiuccioLois Geertz Cathy Greenwood Chase GrimesJoyce Jones Heather Kokos Cindy KozaneChuck Nurnberger Karen Sargent Jim SpisakDebbie Torre Doug Wonsettler Katie ZeidIntro 11

“GRIMES LOOKSAHEAD”“VISION”“The past predicts futurebenefits to growers.”“GROWERS GAIN FROM GRIMES...Planning, innovation and progressive thinking. Grimes is acompany that invents new and better ways to help growers.We are exploring ways to improve green roofs and livingwalls...we are into the future.”“GRIMES FIRSTS...include a series of innovations resulting from thinking ahead. Tolist a few, Grimes was the first in our industry to develop a brand,the first wholesale company to sell all varieties in seed count, thefirst non seed producer to have outdoor trials, the widest selectionin the industry, the first money back guarantee of consumer satisfaction,the first reward money offered to growers. To be sure, thepast has always been a good indicator of the future!”“MORE NEW VARIETIES...are offered by Grimes every year than any other company.We are on the leading edge of new variety discoveries. Grimesoffers the most comprehensive product lines of low, high andeasy growing varieties.”“THE BRAND ALLIANCE...of Garden Leaders produces specific garden performance attributesthat result in more sales for growers. Alliance partners breedfor superior garden performance and continuously improve theoutdoor performance of Garden Leaders.”“IDEAS ARE THE NEW CURRENCY...That is why Grimes is excited and confident that our offer tohelp growers with any question will benefit all of us. Questionswill lead to new ideas that will be the solutions of the future.”12 Intro