Volume 6 No. 6 Jan. 2011 - Main Street Fort Pierce

4 MAIN STREET FOCUS January 2011 January 2011 MAIN STREET FOCUS 5Main Street and Downtown Business AssociationCalendarFriday, January 7: Friday Fest — 5:30 p.m.to 9:00 p.m.; Main Street Fort Pierce, 466-3880, mainstreetfortpierce.org.Wednesday, January 12: ARTWALK —5:00 p.m. to 8:00 p.m.; Downtown BusinessAssociation, 461-0655, fortpiercedba.org.Friday, January 21: Coffee with the Mayor— 8:00 a.m. at Historic City Hall; call MainStreet Fort Pierce for more information,466-3880, mainstreetfortpierce.org.Friday, January 21: Classic Car Cruise-In —6:00 p.m. to 9:00 p.m.; Downtown BusinessAssociation, 465-7080, fortpiercedba.org.WEEKLY EVENTSArt Mundo Open Studio — Wednesdays, 5:00to 8:00 p.m.; The ArtBank at 111 Orange Ave.,Artmundo.org@gmail.com or artmundo.org.Fort Pierce Bike Night — Thursdays, 6:00 to9:30 p.m.; 2nd Street, Downtown Fort Pierce;Yellow Tail Grille & Raw Bar, 468-7071.Ft. Pierce Farmer’s Market — Saturdays,8:00 a.m. to Noon; Marina Square onMelody Lane; Market Manager, 940-1145.Arts and Crafts Show & Sale — Saturdays,8:00 a.m. to 1:00 p.m.; ½-mile north ofdowntown Fort Pierce Library; Jazz & BluesSociety, 460-5299, jazzsociety.org.DOWNTOWN FORT PIERCE LIBRARYFor information, please call 462-2787 orvisit st-lucie.lib.fl.us/SUNRISE THEATREFor information, please call 461-4775 orvisit sunrisetheatre.com.Sunrise Theatre’sBlack Box PerformancesFor information, please call 461-4775 orvisit sunrisetheatre.com.MANATEE OBSERVATIONAND EDUCATION CENTERFor information, please call 466-1600,ex. 3333 or visit manateecenter.com.ST. LUCIE COUNTYRegional History CenterFor information, please call 462-1891 orvisit stlucieco.gov/history.ST. LUCIE COUNTY MARINE CENTERPlease call 462-3474 for more informationor visit stlucieco.gov/marine_centerA.E. BACKUS Museum & GalleryFor information, please call 465-0630 orvisit backusmuseum.com.December 8 to January 15: Eclectic Holidays— The museum will present an eclecticarray of fine art, just in time for holiday giftgiving including furniture, jewelry, ceramics,paintings, photography and more. Artists inthe show include Bud Adams, Cindy Adams,Robbie Adams, Martin Cushman, RebeccaBrown, Colleen Nash Becht, Sue Ritter, JeanTyson, Ty Tyson and Suzanne Varn.January 29 to February 5: The TreasureCoast Collects — Not all art masterpiecesare owned and exhibited in the greatmuseums of the world. Even people withmodest budgets love to collect art objectsduring their travels or when they stumbleupon something they simply must have.Collecting art today can means spendingmillions of dollars to buy a piece or simplybuying things you like and can afford. TheTreasure Coast Collects will feature someof the very best works of art from privatecollectors from Jupiter to Vero Beach.January 28 to 30: Art in Bloom — Art inBloom is a three-day celebration pairingoriginal works of art with fresh flowers. Theworks of art in the exhibition The TreasureCoast Collects will serves as the backdropand inspiration for this year’s Art in Bloom.Friday, January 28: Preview Cocktail Party— 6 to 9 p.m. $50 /Friends $45.Saturday, January 29: High Tea andFeatured Speakers — 10 a.m. to 5 p.m.;$25/ Friends $20. $5 General Admission tosee the exhibition and hear speakers / $2Friends Admission.Sunday, January 30: Family Day with KidsCrafts — $5 General Admission / Friends$2; kids free.HEATHCOTE BONTANICAL GARDENSFor information, please call 464-4672 orvisit heathcotebotanicalgardens.org.FORT PIERCE POLICEATHLETIC LEAGUEFor more information, please call370-6162, fortpiercepal.com.Volunteers needed for Ft. Pierce Police AthleticLeague. Persons interested in teachingthe fundamentals of sports, mentoring, andtutoring should contact Paul Pearson orGabe Gonzales 460-0606. The PAL Centeris located at 1401 N. 2nd Street, Fort Pierce.FORT PIERCE JAZZ & Blues SOCIETYFor more information, please call460-5299 or visit jazzsociety.org.ART MUNDOFor more information, please call 336-3999or visit artmundo.org

6 MAIN STREET FOCUS January 2011 January 2011 MAIN STREET FOCUS 7Downtown Fort Pierce: Open for BusinessDid you ever dream of owning a business? It is hard to thinkabout that now when times are hard and money is tight. Everyday we are reminded about how bad the business economy is.However, this may actually be the time to pursue that dream andwhat a better place to start then in Downtown Fort Pierce.Economic cycles are a fact of life. Every business will have itsbest year, best time of year, best time of the week and best time ofthe day. Some cycles are predicted by the product or service beingsold, while others are determined by the local market and seasonalflow of traffic. Some cycles are bad, but there is always an upturn.Main Street Fort Pierce Inc., started in 1988 when the trendof businesses was to move away from downtowns and the focuswas on the suburban malls. This movement was not just in ourtown but across the country. The National Trust developed theMain Street concept to revive the struggling downtowns and tomake it a grass root effort based on community support. Theirconcept worked and is still successful nationwide.Main Street programs work in a slow economy by successfullyreversing negative trends in our communities. Economistsare expecting downtowns and neighborhood business districtsto grow stronger than suburban commercial areas in the upturnand opportunities are available now for those interested inbeing part of the recovery.Fort Pierce has faced many cycles throughout the years butthere are a lot of survivors and newcomers to the Downtown.Take Sweet’s Jewelers for instance; Sweet’s Jewelers openedin1943 during World War II. The Navy men stationed in FortPierce were valuable customers coming downtown to buy fortheir sweethearts. Jan Russell, Sweet’s Jewelers owner, believeswhat has kept them in business for 84 years is good customerservice. They have kept their prices reasonable and have regroupedtheir merchandise to adjust to changes in trends. Janfeels that the Main Street program has been the best thing tohappen to downtown and the opening of the mall was probablythe hardest hit to their business.Another survivor of downtown businesses is Rosslow’s departmentstore. Located on the corner of Second and Orangefor 62 years, Rosslow’s has expanded their store and diversifiedtheir merchandise to stay current with today’s market. Rosslow’shas always been the anchor to downtown shopping inFort Pierce. Greg Rosslow, owner of the business, feels that itis their ability to carry products that appeal to their customerbase and to service the customer’s needs is what has made Rosslow’sa success. Greg feels that the 80s trend of the closed-inmall on Second Street and the new Orange Blossom Mall builtout west of downtown have had the most negative impact. Hefeels the partnership developed by Main Street and the City ofFort Pierce has made the greatest impact for the focus of downtownas the heart of the city.Last year, even with the slowing economy, downtown FortPierce had several new businesses open their doors and are stilldoing well with their new beginnings. Sentiment gift storeon Orange Avenue has a wonderful selection of unique itemsand makes their own candles. Also new are: Whimsy women’sclothing and accessories with its fresh fashion flair with a hintof country appeal; S & S Takeaway with their green cuisine;and Studio 207 for your salon needs. Who says you can’t opena business when the economy is bad?For those who have had the desire to open a business thismight be the time for you. Downtown Fort Pierce has great locationsto realize your dream and take the leap of faith to startyour own business. If you have not been to downtown FortPierce in awhile, come down and see what our city has to offer.Downtown Fort Pierce is a place filled with historic places, abeautiful waterfront and fabulous friendly patrons. Could thisbe the place to make your dreams come true? You will neverknow if you don’t try.For more information or assistance with rental opportunitiescall the Main Street office at 772-466-3880 or go to www.MainStreetFortPierce.org.

8 MAIN STREET FOCUS January 2011 January 2011 MAIN STREET FOCUS 9Sebastian Railway Depotby John Rude and Steam Locomotive Association #253Daybreak came on Sunday morning, December 12, and the 1916Florida East Coast Railway Freight Depot started its journey to its newhome in Fort Pierce. Tom Youngblood & Sons Movers relocatedthe Freight Depot from Sebastian to Fort Pierce via a planned routealong U.S. 1. The 25-mile journey provided some spectacular photoopportunity for those who came to watch and follow.The relocation of the depot occurred when Roz Foster, a BrevardCounty historian, heard a circa 1916 railway depot in Sebastianwas slated for demolition. Roz did what she does bestand contacted the non-profit Steam Locomotive Association #253to see if they could help by adding the depot to a growing museumcollection of rail equipment in Fort Pierce.The depot, long ago moved from the FEC Railway property,had languished for decades in the citrus groves surrounding thetown of Sebastian. The passenger half of the depot was burned byvagrants and later was reduced to ashes as a training exercise bythe Sebastian Fire Department, but the freight side remained.When grove property ownership was transferred to the Florida InlandNavigation District (FIND), it appeared the old depot’s days werenumbered. Yet David Roach, FIND Executive Director, thought bulldozingit into oblivion would be a huge loss in Florida history. Fosterand Roach, with assistance of Jon Ward, executive director of the FortPierce Redevelopment Agency, the City of Fort Pierce EngineeringDepartment, and members of the SLA #253, were determined theold depot indeed could be saved and a piece of history preserved.Once on-site, the depot will be restored to its former gloryfor housing museum interpretive displays helping tell the storyof Florida east coast development from the early 1900s onward.The SLA #253’s hope is that this restored depot once again canbe used to welcome visitors, educate the public on the value ofthe railway and highlight the historical downtown and surroundingareas of Fort Pierce.The centerpiece of Steam Locomotive Association #253 effortinvolves restoring a 1924 Alco steam locomotive and now therestoration of the 1916 Florida East Coast Railway Freight Depot.If you would like more information contact John Rude ofthe Steam Locomotive Association #253 at 954-270-7766.

10 MAIN STREET FOCUS January 2011 January 2011 MAIN STREET FOCUS 11Toys for Tots Christmas Train Made a Fort Pierce Whistle Stopby Debra MagrannA happy crowd met the FEC Christmas Train that rolled intothe downtown stop at Orange Avenue on Saturday, December11. Musical greetings from Nat King Cole met the publicwishing them good tidings and thanks for their Toys for Tots /Marine Corps donations of unwrapped gifts.In an earlier announcement from FEC President and CEO JamesR. Hertwig, he said, “Our Christmas train will give our employeesan opportunity to contribute toys to children living in the communitieswe touch every day along the East Coast of Florida.”At the event, FEC Director of Operations DavidMaddux showed his enthusiasm. “We have been workingon this for about three months and it is the resultof employee contributions in gifts and money.” FECmanagement agreed to match the total amount of alltoys and checks given by their employees for the cause.The final greeting was a message of thanks from localToys for Tots representatives and members of the UnitedStates Marine Corps.

12 MAIN STREET FOCUS January 2011 January 2011 MAIN STREET FOCUS 13by Brynn BatscheNewspaper Coverage in Fort PierceThe printing room of the St. Lucie County Tribune, 1906.Hill Collection, Courtesy of the St. Lucie County Regional History Center.Your news for the day of July 21st, 1905:The St. Lucie County Tribune on its inaugural day reportedthe following, “Architect Klopp of Fort Pierce hasjust completed the new Walton Inn at Tibbals.” It is statedthat, “This hotel will be second to none in appearance,comfort, convenience, etc.” The pineapple crop is listed asbeing “…under good circumstances.” The article continuesto report that although prices were holding steady, thequantity of pineapple was down as compared to past years.Advertisements include businesses such as the Jensen DrugCompany and Hendry and Goldsmith Clothiers.These simple newsbytes help historians paint a broaderpicture of our local history. However the newspaper weknow today as the St. Lucie News Tribune is actually a conglomerationof early local newspapers that were mergedtogether throughout the years.Originally two Brevard County newspapers, the Florida Starand the Indian River / East Coast Advocate, covered news inFort Pierce and the surrounding area. In December of 1903,Charles Emerson and Arthur Brown published the first, localnewspaper, the Fort Pierce News. However, when the newcounty of St. Lucie was carved out of Brevard County in summerof 1905 it was only fitting that it have its own paper andon July 21st, 1905 the first edition of the St. Lucie County Tribunewas published. A yearly subscription sold for one dollar.The new Tribune started by A.K. Wilson and F.J. Reed wasbased in the O’Brien Building in downtown Fort Pierce andalso contained a custom stationary printing department. Thepaper came out once a week on Fridays and contained an eightpagespread utilizing a five vertical column format much like itscompetitor the Fort Pierce News. Both newspapers containednewsbytes from individual towns including Quay, Viking andothers. In late 1905 the Tribune gave one whole page to the cityof Stuart calling it the “Stuart-on-the-St. Lucie” section. Bothnewspapers had very few photographs in their early issues butin1906 local photographer Harry E. Hill allowed the Tribuneto use his photos. Although he is rarely given credit in the captionshe was the primary photographer for the Tribune for anumber of years.The use of photographs gave the Tribune an advantage overits rival and on March 21st, 1920, the St. Lucie County Tribunemerged with its former competitor the Fort Pierce News to becomethe Fort Pierce News-Tribune. By this time, towns likeVero and Stuart had their own newspapers. Throughout the1920s, the newspaper was sold to various local families, includingthe Raulersons and eventually the Enns family.By 1954, the newspaper was sold again to the Clearwater Sun;it sold again in 1969 to Freedom Communications. By 1960, thenewspaper had changed its name to the News Tribune in aneffort to capture the Port St. Lucie market. Another competitor,the Port St. Lucie News was formed by E.W. Scripps Co. in1978. In 2000, the News Tribune was acquired by E.W. ScrippsCompany. In 2009, E.W. Scripps looked to the paper’s pastand produced one paper that served all of St. Lucie Countynamed the St. Lucie News Tribune. It continues to be the mainsource of news coverage for Fort Pierce and Port St. Lucie.Archived copies of the St. Lucie County Tribune and the FortPierce News can be accessed via the St. Lucie County MainLibrary in Fort Pierce and online through the Library of Congress’s,“Chronicling America” initiative. Visit http://chroniclingamerica.loc.gov/to browse through these time capsules oflocal history.

14 MAIN STREET FOCUS January 2011 January 2011 MAIN STREET FOCUS 15New Arts Partnership Links Downtown Neighborsby Holly Theuns, Art Bank artistRecently, ArtBank studio artists Betty Brown, Stacy Givensand Holly Theuns met with Renee Page of the Sunrise Theatremarketing department to look for ways to work together to increasetraffic at both the ArtBank and the Sunrise Theatre.The combined efforts of the community landmarks havebirthed a joint venture called “Arts Intersection: Where Visual Artand Performing Arts Meet.” Arts Intersection was born during abrainstorming session and includes three art exhibit openings priorto a trio of Sunrise Theatre shows. Original art by local artistsfrom the ArtBank will be on sale at the next two dates with half ofthe proceeds benefiting the Sunrise Theatre Foundation. The publicis invited to select favorites that will be featured in a first annualArtBank / Sunrise Theatre Arts Intersection calendar.Last month’s successful inaugural event was held on December26th during the Nutcracker ballet performance. With a Floridascene theme, the exhibit moved to the ArtBank’s 3rd floor LoftGallery and is open for calendar voting through the end of April.New contemporary identity for the art collaborationat the former SunTrust bank building on Orange Avenue.The next art exhibit, “Water,” will be held on Sunday, February13 during the traveling production of “The Music Man”and the art will be available for sale. The People’s Choice votingof artwork to be selected for the calendar will also take placeat the ArtBank’s 3rd Floor Loft Gallery. The 2011 calendarwill be on sale next season with proceeds to benefit both organizationsand will have the dates of performers at the SunriseTheatre next year.The third Arts Intersection opening will be held on Sunday,April 3rd, before and after the Sunrise Theatre’s productionof the traveling show “Grease.” Again, all of the artworks willbe for sale with a portion of the proceeds to benefit the SunriseTheatre Foundation and calendar voting will continue at theArtBank 3rd Floor Loft Gallery through the end of April.A reciprocal exchange of marketing tools is another featureof the new partnership. Information for the Sunrise Theatreschedule of shows for 2011 and the new Advantage Program isavailable at the ArtBank and ArtBank happenings are includedin every ticket package sent from the Sunrise box office.For information on tickets to any of the Sunrise Theatreshows or to inquire about sponsorship opportunities in the2012 Arts Intersection ArtBank / Sunrise Theatre calendar, callthe Sunrise Theatre at 461-4775.

16 MAIN STREET FOCUS January 2011 January 2011 MAIN STREET FOCUS 1722nd Annual Sights & Sounds Parade SponsorsFestival Sponsor – TD Bank, America’s Most Convenient Bank ®Fort Pierce Sunrise KiwanisYearly SponsorsAll in Fun, Inc., Clear Channel Radio, Ocean Chiropractic & Health, Park’s Rental,Reliable Poly Johns, Seacoast National Bank, Southern Eagle Distributing,and St. Lucie News TribuneMain Street Board of Directors (especially Gene Sereg!)City of Fort Pierce – Public Works DepartmentCity of Fort Pierce – City Clerk’s OfficeCity of Fort Pierce Police DepartmentFort Pierce Sunrise KiwanisFort Pierce Sunrise Kiwanis have been volunteering their clubs support and manpowerto organize and over see the parade for the last 12 years. Tom Knott and Patty Reynolds,veterans of the parade, along with Kiwanis club members, made this year’s paradea memorable experience.St. Lucie County Fire District (Santa thanks you for the ride!)Fort Pierce Utilities Authority (Santa again thanks you for the ride in the parade!)Community EntertainmentStar City Dance AcademyAmazing Grace – Full of Dance BalletUrban Fire Dance StudioTrue Crew Arts & Ed Dance Company22nd Annual Sights & Sounds Parade Winners“Florida Christmas” – 22nd Annual Sights & Sounds on Second Festival & Paradeby Pam GilletteOn Sunday, December 5, 2010, Main Street Fort Pierce, TDBank, America’s Most Convenient Bank®, and the Fort PierceSunrise Kiwanis kicked off the 22nd Annual Sights and Soundson Second Festival and Parade.Before the festival began, Common Ground Vineyard Churchheld a Sunday morning church service at the intersection of OrangeAvenue and Second Street. Pastor Todd and his congregationwere there to bless our festival and support Main Street and thedowntown businesses. We are continually grateful to CommonGround for their support and also for Randy Hamilton with FullArmour Music Productions for providing the sound for our communityentertainment during the festival.At 1:00 p.m., thanks to TD Bank, the winter wonderland snow areawas opened and the Sights and Sounds Festival began. Santa arrivedby fire truck at 1:30 p.m. and hundreds of people mingled throughthe streets enjoying the entertainment by Star City Dance Academy,Amazing Grace – Full of Dance Ballet, Urban Fire Dance Studio,and True Crew Arts & Ed Dance Company. Festival attendees alsogot to shop in downtown businesses, enjoy pony rides, bounce housesand wandering through the arts and crafts vendors.At 4:30 p.m., Grand Marshalls, Pat Alley, Vice President ofBusiness Development, TD Bank and TD (TD Bank Mascot)kicked off the 22nd Annual Sights and Sounds Parade. Thisyear’s theme was “Florida Christmas” and all the floats weredecorated in a tropical holiday theme. This year’s parade had 57entries pass through the roundabout. Main Street Fort Piercewould like to thank Tom Kindred, the parade’s MC, and the 7judges who had a tough time determining the winners of eachof the parade award categories. Main Street would also like tothank all of the parade participants who built floats, and madethe parade possible.At the conclusion of the parade, Brittnee Kiper, the 16-year-olddaughter of Tom and Kathy Perona sang several Christmas songsbefore Mayor Bob Benton, Pat Alley, TD Bank, and Santa lit theChristmas tree in the roundabout. The Christmas tree generouslydonated by TD Bank, America’s Most Convenient Bank®. TheHoliday Lights Spectacular followed the tree lighting and will runthrough January 3, 2011.Main Street Fort Pierce would like to thank the many volunteers,sponsors and participants that make this day such a special event.1st Place Float – Downtown Business Association of Fort Pierce2nd Place Float – Florida Indian Hobbyist Association3rd Place Float – Common Ground Vineyard Church1st Place Best Commercial Float / Entry – Jacquin & Sons Inc.2nd Place Best Commercial Float / Entry – MH Farrier Services / Thomas Hay & Feed3rd Place Best Commercial Float / Entry – YB Normal Charters1st Place Best Decorated Vehicle (Non-float) – Amara Shrine Clowns2nd Place Best Decorated Vehicle (Non-float) – Robert Snowden Sr.3rd Place Best Decorated Vehicle (Non-float) – Treasure Coast Vintage Car Club1st Place Best Governmental / Public Agency Entry – Fort Pierce UtilitiesWater Reclamation Department2nd Place Best Governmental / Public Agency Entry – St. Lucie County Humane Society3rd Place Best Governmental / Public Agency Entry – St. Lucie County Commissioners1st Place Best St. Lucie School Float/Entry – Fort Pierce Westwood FFA2nd Place Best St. Lucie School Float/Entry – St Andrews Episcopal Academy3rd Place Best St. Lucie School Float/Entry – St. Lucie WestCentennial High School JROTC1st Place Equestrian Group – Turn & Burn 4-H Club2nd Place Equestrian Group – Midnight Riders 4-H Club3rd Place Equestrian Group – Rocking Horse 4-H Club1st Place Best Music Performance/Marching Band – Fort Pierce WestwoodMarching Panthers2nd Place Best Music Performance/Marching Band – St. Anastasia Royal Ram Band1st Place Best Dance / Cheer Group – True Crew Arts & Ed Dance Company2nd Place Best Dance / Cheer Group – Urban Fire Dance Studios3rd Place Best Dance / Cheer Group – Star City Dance Company1st Place Girl Scout / Brownie Group – St. Anastasia Browniesand Girl Scout Troop 404762nd Place Girl Scout / Brownie Group – Girl Scout Council of SE FloridaTroops 40116 & 406853rd Place Girl Scout / Brownie Group – Girl Scout Council of SE Florida1st Place Boy Scout / Cub Scout Group – Cub Scout Pack 4792nd Place Boy Scout / Cub Scout Group – Cub Scout Pack 405Window Decorating Contest – Theme: “Florida Christmas”1st Place – Sentiment – 205 Orange Avenue1st Place – Anytime Fitness / Art Bank – 111 Orange Avenue2nd Place – Chaney’s House O’ Flowers – 139 N. Second Street2nd Place – Picture Perfect Frame Shop – 124 N. Second Street3rd Place – Paradise Hair & Nail Salon – 210 B. N. Second Street

18 MAIN STREET FOCUS January 2011 January 2011 MAIN STREET FOCUS 19New Year at the Manatee Centerby Brandi LlanasThis New Year will begin as every other new year … witha look forward to new opportunities and new beginnings. In2011, the Manatee Center will do just that.The Manatee Center will continue to explore new ideas and newopportunities whether it is attending special events, implementingnew educational programs, and/or forming new partnerships.In 2011, the Manatee Center will take part in many special eventsto promote environmental education and conservation. On Saturday,January 22nd, join Manatee Center volunteers as we “Celebratewith the Park” at Fort Pierce Inlet State Park’s Party in the Parkfrom 10 a.m. – 2 p.m. Moe, the Manatee Center’s lovable mascot,will make an appearance to help promote the message “Don’t TeachYour Trash to Swim.” Then, come see us at the Manatee Centerfor our 15th Annual NatureFest Environmental Festival on Saturday,February 26th. NatureFest runs from 10 a.m. – 4 p.m. and is FREEand fun for all. This year, exhibitors include two authors of environmentalthemed children’s books, birds of prey, native plants, demonstrations,touch tanks, face painting, and more!Throughout 2011, the Manatee Center will continue to offermany educational opportunities. This summer, the ManateeCenter will have 8 weeks of summer camp and each funfilledweek will feature a different theme. We will continue tooffer our FREE Brown Bag Lunch Lecture Series the 2nd Fridayof every month at noon. Other programs include our Mommy& Me style program, workshops, kayak trips, Indian River LagoonWildlife Boat Tours and so much more!With new beginnings in 2011, new volunteers will join theManatee Center family and build on their love for the environment,more visitors will be introduced to the ManateeCenter, and most importantly, it will be fun!To find out more about upcoming events, camps, programs,and general information, visit www.manateecenter.com. Youcan also become a fan of the Manatee Center on Facebookand receive upcoming event information.Ask A Professional – Philip Kemp, SCORE 308 Chapter ChairmanHow To Start A Small Business Workshopby Tamara DourneyTransforming a great idea into a successful business can betough. Entrepreneurs face many obstacles on the path to creatinga solid foundation for their new venture—the dauntingtask of creating a business plan, learning what licenses are necessary,figuring out which regulations to follow. Facing thesetasks alone can take the steam out of even the most perseverantindividual. There is a better way, though. Thanks to the SaintLucie County Chamber of Commerce and SCORE Chapter308, anyone with an interest in developing their business ideacan receive free assistance at the Fort Pierce Branch Library at101 Melody Lane in downtown Fort Pierce.SCORE is America’s premier source of free and confidentialsmall business advice for entrepreneurs. With locations acrossthe nation, the organization has helped thousands of businessestake their first steps towards success, including Vermont TeddyBear, Vera Bradley Designs and even Jelly Belly Candy. Theservices offered through SCORE are delivered by a network of13,000 volunteer mentors who have an impressive list of morethan 600 business skills. SCORE volunteers are both workingand retired business owners, executives and corporate leaders,individuals who donate their time to share their wisdom andthe lessons they have learned in business.For residents of Saint Lucie County, taking advantage of theopportunity SCORE offers is easier than ever. Through a cooperativeeffort with the Chamber of Commerce, SCORE hascreated a variety of small business workshops that are offeredfree to the public. At the Fort Pierce Branch Library, a monthlyclass gives attendees the ability to learn the steps they shouldtake to turn their dream into a thriving business. The workshopcovers startup fundamentals, marketing and business planning,capital, credit, permits, licenses and employment regulations,as well as business structure, taxation and regulation.Philip Kemp, SCORE 308 Chapter Chairman, explained,“The course is taught by Tom Spear, the most experienced councilorin our region. He has experience as a general manager, mechanicalengineer and with product development. He’s workedat Ford Motor Company and the Small Business DevelopmentCenter; he a fantastic resource for local entrepreneurs.”Those alreadyin businessaren’t leftout either. Thisworkshop canstill help withbusiness planning.“We havea pretty extendedpopulation,”Kemp said. “We cover two basic markets: people who wantto start a business as well as those who are already in business.There is no cost to attend, and although registration isrecommended to ensure that there are enough class materials,walk-ins are accepted.”When asked what prospective students should bring withthem to the workshop, Mr. Kemp laughed and replied, “Everyoneshould come armed with pen and paper and a willingnessto learn.” Although the workshops are a wonderful resource,Kemp pointed out that they are merely a starting point. “We’rehere to help. The workshop may or may not be totally suitablefor what you are trying to achieve, yet we have some incrediblycapable people who can give assistance beyond that available inthe classes. We can provide face to face counseling for everything,even a step by step analysis of a business plan”If you’re interested in attending the How To Start A SmallBusiness workshop, you can register today by calling the SaintLucie County Chamber of Commerce at (772) 340-1333 orby visiting the Treasure Coast SCORE Chapter website atwww.score308.com.Those interested in volunteering or joining SCORE cancontact them through their website for more information.At A Glance — Treasure Coast SCORE and the Saint LucieCounty Chamber of Commerce: “How to Start a SmallBusiness Workshop,” January 13, 2011, 5:30-8:00 p.m.; FortPierce Branch Library, 101 Melody Lane in downtown FortPierce. Registration recommended via (772) 340-1333 orwww.score308.com.

20 MAIN STREET FOCUS January 2011 January 2011 MAIN STREET FOCUS 21Downtown Hero – Michael Mintonby Beth WilliamsIf you ask Mike Minton why he first became involved withMain Street Fort Pierce, he says “blame it all on Tom Kindred.”Minton says it was at the request of his long-time friend thathe assisted with the original tax exempt filing and structuraldevelopment of the organization. He remembers Kindred andfriends at the first Friday Fest which “basically was about 15-20people standing around on Second Street trying to drink a kegof beer and cooking on a grill.”Minton is the President of Dean Mead, an Orlando basedlaw firm which has served the Fort Pierce and Treasure Coastregion since 1987. While the office is located on 25th Streetnear the county’s administrative building, Minton says his firstlove has always been Fort Pierce and the rejuvenation of thedowntown district. After the establishment of Main StreetFort Pierce, Minton’s involvement in key projects included therenovation of the Sunrise Theatre, historic City Hall, and otherkey building rehab projects.“I think of all the things that have happened in Fort Piercesince coming back to the community in 1987, I’m most proudof Main Street’s efforts,” says Minton. He notes the improvementin appearance, the quality of activities, and the preservationof historic buildings as achievements that have made an“incredible difference” for the community. But he says it allgoes back to Kindred. “I hope people will always rememberthat it started with Tom Kindred and flourished with Doriswww.HoytCMurphy.comCall or Stop by for our FREE BARGAINS LIST!Tillman. We should be grateful for whatthey have done for our community.”Minton says his firm is very proud ofthe involvement of their staff in communityefforts. Recently Dean Mead was named the 2010 OutstandingCorporate Philanthropist by the Association of FundraisingProfessionals (AFP) Treasure Coast Chapter. The awardwas presented during the organization’s 16th Annual NationalPhilanthropy Day celebration on November 19, 2010 at HarbourRidge. Since 1990, Dean Mead has provided more than$1.3 million in support of educational, cultural, and needbasedorganizations throughout the Treasure Coast. Hundredsof people of all ages have benefited from the combined effortsof Dean Mead’s team of community philanthropists.Dean Mead attorneys and professional staff have taken leadershiproles with numerous local agencies including: MainStreet Fort Pierce, Indian River State College Foundation,Big Brothers, Big Sisters; St. Lucie County Chamber of Commerce;Children’s Services Council of St. Lucie County; St. LucieCounty Council on Aging; Harbor Branch OceanographicInstitution; United Way; Treasure Coast Food Bank; EconomicDevelopment Council of St. Lucie County; St. Edward’s Schooland many more.According to Minton, “We were truly honored to receive thisaward from the Association of Fundraising Professionals. Communityservice has been a core element of our business philosophyfor 30 years, which is especially meaningful during theseeconomic times when other companies are cutting back”.Dean Mead provides full-service legal representation to businessesand individuals throughout Florida. The firm has nearly50 attorneys practicing in multiple practice areas including:tax, estate planning and succession, business law, general commerciallitigation, employee benefits, bankruptcy and creditors’rights, real estate and health law. The firm’s offices are locatedin Orlando, Fort Pierce, Viera and Gainesville.

22 MAIN STREET FOCUS January 2011 January 2011 MAIN STREET FOCUS 23Man and Dog Team Up to Offer Art to the Disabledby Debra MagrannMeet Dan Galloway and his dog, Abagail. Together they aid studentswho have special needs through a program, in the community,individually tailored for them. The Billy Miller Art Program offers highschool students an outlet for artistic energy that they would not receiveanywhere else.Galloway, a Port St. Lucie resident, taught for many years in VeroBeach. He became involved in student art nearly 15 years ago whenthe county held “art rallies” at the community center in Fort Pierce.Since then, “Mr. Dan” embarked on his own art outreach and has acquiredhis second CCI (Canine Companions for Independence) facilitydog and associate partner. Abagail is a draw for all dog-lovers, notjust the students attending classes in the ArtBank in historic downtownFort Pierce.The program is named for a former student, Billy Miller, who Gallowaymet while attending 2nd grade in Vero Beach. Over the years,Billy and Dan grew to know each other.“Billy really engaged in art,” remarked Galloway. Growing up withouta dad, Billy relied solely on his mom. “Billy was troubled, but heloved art,” added Galloway.The years passed, and Mr. Dan transitioned to teach high schoolart in the St. Lucie County system. Once again he encountered Billywho was receiving special education services in Fort Pierce. Billy’s artflourished and he won two ribbons, one first place, at the county fair.“His mom passed and Billy seemed to lose his way. He becamelonely,” said Galloway.By now, Billy was of legal age to quit school. With no art programsfor young adults with disabilities, Billy lacked the drive and will tolive. He took his own life 3 years ago and Galloway has named theprogram in memoriam to Billy’s love of art.“I want to have a place for those like Billy. The classes are filling upby word-of-mouth and the second session is full, too.”Billy’s aunt gifted the resources for Galloway to start the art programand the next step was to find a location. He came to know aboutthe ArtBank through his friendship with Merry Potter artist and educator,Eileen Ditullio and Janie Hinkle, co-owner of Jiffy Photo.“It was a natural process of networking and making friends that leadme to the ArtBank. It’s logical to be with all the other artists there.Where else would I want to be?” said Galloway.Classes are held daily in drawing, painting, ceramics and other artforms. The response from the community is embracing: parents arepooling together resourcesto make certain that the programgrows. And althoughGalloway has no plans to retirefrom his regular teachingposition, his long-range desireis to be devoted full-timeto the art program. Withassistance from VSA, a nonprofitwhose mission is to createa culture where those withdisabilities can participatefully in the arts, GallowayDan Galloway and his dog Abagail withart class students (l. to r.) Ben, Stachiaand her older sister Malika who is aCentennial High student volunteer,and Courtney.was able to rent space. Based at the University of South Florida, VSAFlorida holds membership with the international network of VSA andare an affiliate of the John F. Kennedy Center for the Performing Artsin Washington, DC.Galloway’s connection with VSA has sent him to conventions andworkshops, even representing the state in DC on behalf of one of hisstudents. He even held an ‘artist in residence’ position at an internationalconvention.Dan and Abagail are seeking the assistance of an attorney who isable to do pro bono work to get his non-profit status. Due to thetremendous need in the community, he would like to grow as quicklyas possible and is seeking grant-writing help. He is also looking for acertified art instructor to volunteer and needs high school-aged assistantsneeding to fulfill community service hours.“The logical expansion would be to have a solid after school program,”he added. “The parents are incredible! They are working on fundraisingand we have an opportunity for a quick start, thanks to Jacqueline Miranda,a parent volunteer who attends IRSC in the business institute.Dan Galloway is a full-time teacher at Dale Cassens EducationalComplex where he teaches ESE students at the Alternative EducationCenter and is certified in ESE and art education. His studio is #322at the ArtBank, 111 Orange Ave., Fort Pierce, 34950. He can bereached at 772-708-3777.Anyone interested in financially supporting the Billy Miller ArtProgram can send a donation to VSA Florida, University of SouthFlorida, 3500 E. Fletcher Avenue, Suite 234 Tampa, Florida 33613.[Note in the ‘memo’ that it is for the Billy Miller Art Fund.]

24 MAIN STREET FOCUS January 2011 January 2011 MAIN STREET FOCUS 25St. Lucie County Historical Museum Reopeningby Tamara DourneyThis summer our community faced an immeasurable loss when ourcounty’s leaders announced that the much-loved museum would haveto be shuttered for good. The decision came amidst a wave of significantbudget reductions, and despite a public outcry, the county stood behindits decision. The day the State of Florida arrived to remove the artifactsfrom the “Treasure Room,” it was easy to feel the desperation and sadnessamongst the crowd; the situation seemed hopeless. Yet thanks to theefforts of a team of dedicated volunteers, the St. Lucie County RegionalHistory Center has reopened. The story has a happy ending after all.The St. Lucie County Historical Museum was officially opened on September17, 1968 by the St. Lucie County Historical Society. As the years passed,the museum continued to expand. Eventually, the county took over the dailyoperations and changed the name to the St. Lucie County Regional HistoryCenter. The Regional History Center became a beacon for researchers withits extensive research library, while schools took advantage of the unique,informative displays by bringing through groups of inquisitive students andintroducing them to the vibrant history of the region.As the word spreadthat the museumwould be shut down,it seemed fitting formembers of the HistoricalSociety to stepin once again and mount an effort to save museum they had startedso long ago. Working fervently to prevent the closure, they garneredsupport from the community. They negotiated with civic leaders inthe hopes of sharing the financial burden by staffing the museum withvolunteers and working to raise funds to help abate operating costs.Their efforts paid off and on December 5th, they celebrated the grandre-opening of the Regional History Center.Located at 414 Seaway Drive, visitors to the Regional History Centerare greeted in the Train Room, a favorite with the children, who lovethe model of historical downtown Fort Pierce and the scale replicasof the trains. The Regional History Center also features permanent exhibitsfocused on early Native Americans, a Seminole encampmentand artifacts from the Seminole Wars and local Forts. Anglers of allages flock to the room dedicated to region’s rich history of fishing andhunting, often gazing quietly at the bounty of the past, while everyoneseems to agree that the highlight of the museum is the recreationof P.P. Cobb’s General Store. Visitors will also be able to tour theRegister-Gardner House, built in 1908.The Regional History Center’s new hours of operation are Wednesdaythrough Saturday from 10 a.m. to 4 p.m. and Sunday from 1 to4 p.m. Admission is $4.50 for adults; $3.50 for seniors over 55, and$1.50 for children.

26 MAIN STREET FOCUS January 2011 January 2011 MAIN STREET FOCUS 27Danny’s Customers Say “Ooh-La-La!”by Linda HudsonDanny Gerenus, the Farmers’ Market vendor known asDanny’s Delight, learned to cook from his brother, Charles,who was such a stern taskmaster that Danny now credits himwith his success as an excellent chef of Caribbean food.Danny’s Delight has been a long time Farmers’ Marketvendor. He came to Fort Pierce about seven years ago from Miamiwhere he was executive chef at the Key Biscayne Yacht. “Icook every dish in the Caribbean,” said Danny. “Conch saladand conch fritters, jerk chicken are all dishes that I make and Iadd a French touch to them.”Danny was born in Nassau, Bahamas. His father, AntoineGenerus, worked for 30 years for the Robinson Crusoe MajesticTour, a dinner cruise from Paradise Island to Rose Island. “Myfather helped build the popularity of that cruise,” said Danny.Danny is a vendor at every major event in Ft. Pierce, andalso participates in markets as far south as Palm Beach County.Downtown Ft. Pierce Farmers Market vendors know Dannyas the caring one who started collecting funds for the victimsof Katrina and Haiti. Danny has started his own organization,“Lend a Helping Hand Foundation,” to try to motivate peopleto help others in need. Danny personally donates leftover foodto homeless people who often find a place to rest under theSouth Bridge in Ft. Pierce.Danny’s Delight is well-known to farmers’ market patrons,who learn from Danny that the correct way to appreciate his foodis to say, “ooh la la,” with the best French accent they can manage.But Danny says of his food, “I call it ‘A Taste of D Caribbean.”Danny’s Delight offers catering services and can be reached atDanny Generus, of Danny’s Delight, produces wonderful Caribbean food,with a touch of France, at the Downtown Farmers’ Market of Fort Pierceevery Saturday, 8 a.m. to Noon.772-370-8477. Find Danny at the Farmers’ Market, every Saturday,8 a.m. to Noon, on Melody Lane along the Indian RiverLagoon, between the library and the marina in Historic DowntownFt. Pierce. Call Market Manager at 772-940-1145; find theMarket on Facebook or at www.ftpiercefarmersmarket.com.Art In Bloom at A.E. Backus MuseumThe A.E. Backus Museum will present Art in Bloom againthis season since last year’s event was such a great success. Thethree-day celebration pairing original works of art with freshflowers will be held Friday, January 28 through Sunday, January30, 2011.This special event showcases flower arrangements by floristsand garden club members from around the Treasure Coast.Their arrangements will be inspired by and placed alongsidepaintings, sculpture and other decorative art objects. The Artin Bloom events will include a preview party on Friday night,high tea and demonstrations on Saturday, and family day activitiesat the museum on Sunday. Donna Murray and KeithLustig are the co-chairs of this year’s event.Friday, January 28: Preview Party / Lavish Cocktail Buffetfrom 6:00 to 9:00 p.m.; $45 Members / $50 Non-members.Saturday, January 29: Lectures & Demonstrations from10:00 a.m. to 4:00 p.m.; Members $2 / Non-members $5.High Tea* from 11:00 a.m. to 3:00 p.m.; Members $20 / Nonmembers$25 (*includes Lectures & Demonstrations).Sunday, January 30: Family Day from 10:00 a.m. to 4:00p.m.; Free admission.Reservations are required for the Preview Party & High Tea.Please call (772) 465-0630 to RSVP.The Treasure Coast Collects: The Treasure Coast Collects,will feature some of the very best works of art from privatecollectors from Jupiter to Vero Beach. The show, curated byPat Cochran, Alison Divan and Dena Wynne, will be on viewJanuary 29 through February 5, 2011. The works of art in theexhibition will also serves as the backdrop and inspiration forthis year’s Art in Bloom.

28 MAIN STREET FOCUS January 2011 January 2011 MAIN STREET FOCUS 29Aquatic Activitiesby Dan DannahowerWinter’s ever changing weather is upon us for the next severalmonths. The fronts from up north will roll through. Temperatureswill fluctuate, sometimes greatly, clouds and wind willcome and go, and a few grey days will be mixed with periods ofbeautiful clear days with low winds and pleasant temperatures.Despite our changing weather conditions, winter along theTreasure Coast offers a number of opportunities for fun andrecreation on and near the water. Our Indian River Lagoon isone of the most diverse ecosystems on the planet. Combinedwith fantastic offshore resources and one of the finest inlets inFlorida, we are privileged to have at our doorstep one of thefinest aquatic recreation areas in the state.Fishing our inshore and offshore waters is an always popularpursuit for many enthusiasts and the opportunities abound.The changing weather conditions of winter create an everchanging situation as far as what’s biting, what’s not, and whatmight be tomorrow. The Atlantic waters off our beaches offerworld class fishing for big game-fish such as dolphin, cobia andwahoo along with superb bottom fishing on the reefs for thelikes of snapper and grouper. The Treasure Coast is renownedfor its sailfishing and numerous big tournaments are held here.One of just a few, the Treasure Coast Sailfish Championship isa closely watched event that typically results in the catch andrelease of hundreds of sailfish right off our shores. A numberof private charters and party boats are available for those whomight want to chase the “big ones.”Inshore, the lagoon offers another abundant source for thosewho might prefer to stay closer to home or even fish from theshore. Snook, trout and redfish are popular targets as are bottomfish such as sheepshead, snapper, drum and many others.For those who don’t have access to a boat many shore locationssuch as bridges, beaches and seawalls are available for “wettinga line” from landside. Numerous charters are also available forfishing the lagoon.Not a fisherman? Many other activities are available and almosttoo numerous to list. Porpoises and manatees are all overthe river and tours are available for sightseeing these awesomecreatures along with the many other fish, bird and mammalspecies that live here.Boat and kayak rentals are available for those who might justwant to cruise the lagoon or explore one of the many spoilislands. Numerous beaches and parks accommodate picnicking,sunbathing and swimming. Sail boards and kite boards areoften seen skimming the inland waters when the winds are up.The list goes on and on.Local marinas, bait and tackle shops and other merchantscan supply a wealth of information on all the fun things onemight like to explore on our local waterways. Check with thelocal experts and enjoy the diverse opportunities available onour local waters!

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