Untitled - EET Europarts GmbH

CONTENT [ LIST ]COMPANY [ HISTORY ]2 HISTORY4 STRUCTURE5 FINANCIALS6 CAPACITY7 SOLUTIONS8 DIFFERENCE9 VENDORS10 VISUALIZED11 VALUESEET Europarts is an IT distribution company, headquartered inCopenhagen, Denmark. Established in 1996, the company startedits trading activities as a distributor for Kingston Technology in theNordics. EET Europarts helped Kingston become the leadingmemory brand in the region, and at the same time EET Europartsbuilt a reputation as a solid and reliable partner to Nordic resellers.A TURNING POINT1997 was an important year in the history of EET Europarts. Londonbased equity fund CVC Capital Partners acquired the company, andtogether with the management team, the new owners devised abrand new strategy that would prime EET Europarts for the 21stcentury. A part of that strategy was for the company to become aPan-European distributor with activities in all significant Europeancountries.NEW STRATEGYThe new strategy saw the company make the difficult transitionfrom regional to pan-European distributor. By maintaining a strongfocus on:Expansion into the rest of EuropeA broadened EMEA customer and supplier portfolioEfficiency and optimisation of all processesEstablishing a market leading and convenient trading platformEET Swedenobtains the Nordicdistribution rights ofKingstonTechnologyThe companyEET Norway isestablishedEET Nordic Group isacquired by theprivate equity fundCVC Capital Partners1986 1988 1991 1998The prodspare pincludedacquisitiIT DistriThe companyEET Sweden isestablished1987 19 90 1997 19The companyEET Denmark isestablishedThe companyEET Finland isestablishedEET Groupestablishes salesoffices in Franceand Italy2

Part of the new corporate strategy was also to establish a morelongterm sustainable business, becoming the largest, broadest andmost convenient IT supermarket available and becoming the 1 stchoice of distributor among resellers throughout the EMEAcountries.ACQUISITIONAL GROWTHThe growth into the European market was kicked off by theacquisition of the parts distribution company IT Distribution inSpain in 1998, and over the next 14 years an additional 15acquisitions were carried out. This took the company from a minor,regional operator to a large scale distributor with a presencethroughout EMEA.The most recent and most comprehensive acquisition was doneduring the summer of 2012, when EET Group acquired the spareparts distributor Europarts. An acquisition that created EETEuroparts, and added an additional turnover of 50 million EURO,150 employees and a presence in 4 new countries to the group.INCREASED PRESENCEThrough the acquisitions the market position was strengthenedwith a broadened portfolio of brands, suppliers, customers andobtaining important know-how from the acquired companies andemployees. In connection with the implementation of the newstrategy, the company established three formal business areas: Computer & printer parts Consumer electronics Surveillance & Security productsBy the end of 2012 most of the stratetic goals initially set out havebeen accomblished and EET Europarts is today present in 20countries with 26 sales offices.The company today distributes products from more than 600premier global suppliers to more than 40.000 business-to-businesscustomers in the EMEA region.EET Europarts continues to pursue strategic growth and has despitethe numerous acquisitions a healthy organic growth andfurthermore 10 years of consistently improved financial results.uct areaarts iswith theon ofbutionEET Groupestablishes the firstsales office inGermanyEET Group acquiresSandberg and entersthe market segmentof retail orientedproductsEET Group acquiresthe surveillance andsecurity distributorErnitec2001 2005 2007 201298EET Groupestablishes salesoffice in HollandThe product areacables is includedwith the acquisitionof the distributorDafixEET Group acquiresthe distributionactivities ofRomtronics andestablishes salesoffice in London2003 2006 2011EET Groupstrengthens positionwith acquisition ofEuroparts. Strategicname change toEET Europarts3

COMPANY [ STRUCTURE ]EET GROUPEET Group is the backbone of the organisation and operates in theEMEA market through the company EET Europarts. EET Group,operates out of Copenhagen Denmark, and hosts all backoffice,such as corporate management, finance, marketing, IT operations,WEB & ERP development, logistics center, product managementand purchasing functions, supporting all divisions and all 20countries.EET EUROPARTSEET Europarts, which is the common company name for all entities,distributes computer & printer parts, consumer electronicsproducts from numerous A-brand suppliers to more than 40.000business-to-business customers in the EMEA region.EET SECURITYThe division of EET Europarts, EET Security distributes high-end highquality surveillance and security products from companies like Axis,Sony, Pelco, Ernitec, Mirasys, Milestone, IQeye, Mobotix andCanon, as well as providing consultancy services in relation tostrategy and choice of solutions.EET ACADEMYIn 2011 EET Europarts introduced the EET Europarts Academy, thatis responsible for the education of sales trainees and courses incorporate management. The Academy has recently graduated thefirst ”batch” of salestrainees that today successfully works withinEET Europarts.= Local warehouse4

COMPANY [ FINANCIALS ]FISCAL YEAR 2011 IN SHORT2011 was a year of continued strong growth for the EET Europarts,and with the latest and largest aquisition of the distributorEUROPARTS the company EET Europarts grew considerably all overthe EMEA markets. EET Europarts revenue increased by 25% in2011 to mio € 163 against mio € 130 the year before, and EBITAamounted to mio € 14 in 2011.GROWTHRecent years’ growth on the European market continued at thesame pace in 2012 and most European markets achieved two-digitsales increases.EET Europarts aims for continued growth in sales and earnings. Thefoundation for this growth is a constant focus and optimisation ofthe company’s core solutions, services, products and markets.Euro ’000 2008 2009 2010 2011 2012 ERevenue 98.609 106.908 130.772 163.575 181.452EBITA 3.802 5.019 9.719 14.211 15.074Employees 178 194 218 260 380Countries 14 15 16 16 202008 2009 2010 2011 2012 EEquity 7.545 7.920 12.691 41.782 43.000Total Balance 38.571 42.632 44.404 120.287 117.608Equity ratio 19,8 % 18,6 % 28,6 % 34,7 % 36,6 %EET Group has over the years constantly delivered outstandingresults and strong underlaying cash flow. EET Group has actuallyimproved the operating profit (EBITA) year on year for 10consecutive yerars and the result of mio € 14 in 2011 was actuallythe best result ever. By the end of 2011 the EET Group’sshareholders equity exceeded mio € 43.A significant growthrate is expected from the new countriesopened due to the aquisition of EUROPARTS is expected for fiscalyear 2013 and 2014. These contries will be major contributors tothe overall expected 10-15 % growth already in 2012.5

CAPACITY [ LOGISTICS ]EET GROUP LOGISTICS CENTEREET Group Logistics Centre resides in Copenhagen Denmark. Thelogistics centre was moved to new and larger premises September2012. The new 12.500 m2 large building with 15 km of shelves wasdesigned from the ground up, according to management strategiesregarding processes and warehouse optimisation - all based onexperiences from the former warehouse.FACILITYThe throughput of the new facility is at the moment 5-6.000 orderlines, and capacity is to handle twice as much. Furthermore newsystems like time stamped video surveillance, semi-automatedpicking, packaging and sorting systems has been implementedkeeping mistakes and failures to an absolute minimum.EET Europarts has invested much in this new facility. We servicecustomers with drop shipment or blind shipments in the current 20countries throughout Europe and Africa. New assembly,reconfiguration and production area has also been established.Some vendors are using the EET Europart’s warehouse in Denmarkas their European hub, due to our highly efficient Logistics andinfrastructure, which ensure day-to-day shipments all over Europe.LOGISTIC PARTNERSWe are, thanks to great partnerships with international logisticalcompanies, able to ship 99% of orders received before 16.00 CETthe same day.DAY TO DAYDELIVERIESTHROUGHOUTEUROPESHIPMENTIN & OUTMONITOREDBY CCTVCAPABILITIESLOCALISEDSALES OFFICESIN THE EMEAREGIONEET EUROPARTSLOGISTICCENTRESTATE-OF-ARTPACKAGEHANDLINGSYSTEMBesides servicing EET Europarts, EET Group offers a variety ofprofessional managed logistical services and solutions to vendorsand customers. Most popular services / solutions are :IN-WARRANTY servicesHOSTED WAREHOUSE servicesASSEMBLING & PACKAGING servicesCENTRALISEDLOGISTICSCENTRE25.000 ITEMSPERMANENTLYIN STOCKWAREHOUSE servicesRMA services6

SOLUTIONS SERVICES ]INTERNATIONAL LOGISTICS CENTERA new state-of-the-art logistics center was introducedin September 2012. The logistics center, located inCopenhagen Denmark, has more than 25.000 differentpart numbers in stock and more than 400.000different products available through our website. Thelogistics center annually handles more than 850.000deliveries to more than 40.000 EMEA customers.CENTRALIZEDINTERNATIONALLOGISTICS CENTERAWARD WINNINGPRODUCT GUIDESPECIALISED PRODUCT AREA TEAMSEnsuring customers best experience partnering upwith EET Europarts, strategic product area divisionshas been established. They consist of sales-, productmanagement- and purchase teams, that enable us toprovide outstanding product know-how, high productavailablillity, competitive prices, as well as fast andreliable deliveries.AWARD WINNING PRODUCT GUIDEThe award winning Product Guide is developed by EETEuroparts and it contains more than 1 million productrelations and more than 66.000 different models andsystems from the most popular manufacturers . TheProduct Guide is installed on more than 2.000websites.GLOBAL & LOCAL LANGUAGEWEBSITESEDI & XML INTERFACINGINVOICE, ORDER & STATUSTAILORED PRICE FEEDSWe offer our customers daily Price Feeds - these filesare automatically transmitted on the required basisensuring that customers always have the latestpricing, stock levels and product information. ThePrice Files are either uploaded to customer ftp serversor sent as regular mail.WEBSITESEET Europarts has invested many resources in inhousedevelopment of the localised websites availabledirectly or through the global websitewww.eeteuroparts.com. The websites offers manystate-of-the-art features like: Search-As-You-Type,Category Overview Section, Product Guide and ProductCategory Filtering.OPTIMAL INTERFACINGTo make our business relationships as smooth andeasy as possible, we offer various electronic interfacessuch as EDI, XML, OIO XML and OIO UBL. Mostcustomer orders, price- and availability enquiries,despatch information & invoices are handledautomatically.SPECIALISED PRODUCT AREATEAMSDAILY CUSTOMERTAILORED PRICEFEEDSSUPPORTING MAGAZINES,LEAFLETS & CATALOGSLOCALISED OFFICES INTHE EMEA REGIONMARKETING ACTIVITIESThe marketing team develops, in coorporation withsuppliers, a large variety of marketing activities likeWeb activities, Newsletters, Channelized Magazines,Reseller Guides, Product Leaflets, Product Catalogs,Seminars and Fairs.LOCALISED SALESOFFICESWith the latest acquisition of Europarts, we havebecome present throughout the EMEA region via 26sales offices in 20 countries and we are, as a verypositive consequence, today the largest spare partssupplier in the EMEA region with the overall mission ofmaturing our retail product business in some of thenew countries.7

MAKING A [ DIFFERENCE ]THE PRODUCT GUIDEAs a strategic and specialised business supporting tool, EETEuroparts developed the award winning multi platform and webbasedProduct Guide. The Product Guide, recently released inversion 2012, has become the most commonly used configurator orproduct localizer tool among European resellers.ADVANTAGES IN LESS THAN 2 MINUTTESWe encourage all of our customers to decide having our awardwinning Product Guide installed on their corporate website. It isimplemented in less than two minuttes - simply by making a fewselections in an easy wizard configurator, which delivers a HTMLstring to insert on a website.The Product Guide can be used when searching for all types ofsystems, accessories or parts such as computer accessories,computers, monitors, printers and projectors.The huge market / reseller penetration rate of the Product Guidehas been accomblished mainly due to the fact that it is not onlyextremely effective and installed in under 2 minuttes. It is alsoabsolutely free to install and use, ensuring the reseller and theircustomers benefits from more than [ 1.000.000 ] product relations [ 66.000 ] model or system relations [ 600 ] different brand relationsAWARDSAt the annual distributor event Distree in Monaco EET Group wonthe prize in the category "EMEA Distributor Initiative of the year".EET Group was elected by a VIP jury, who found EET Group'sProduct Guide and its features outstanding.In June 2012 Initiative Mittelstand awarded EET Europarts with“Innovation Price IT 2012”. The jury of experts (FederalGovernment for Information Technology and IBM Germany) in thiscategory awarded EET Europarts and the Product Guide “UltimateProduct Guide” with the predicate “BEST OF 2012”.and most importantly more business. The Product Guide is todayfrequently used on more than 2000 reseller web sites.8

PRODUCTS [ VENDORS ]COMPUTER & PRINTERPARTSGenuine spare parts and options formost populare computer andprinter modelsCONSUMERELECTRONICSThe largest assortment ofaccessories for computers, hometheater and mobile applicationsSURVEILLANCE &SECURITYSurveillance and security systemsfrom the best known vendors forthe professional marketCOMPUTER & PRINTER PARTSIn the area computer and printer parts, EET Europarts has, after theacquisition of Europarts, become the absolute leader in the EMEAregion. Thanks to great partnerships with the industries largestvendors, we are in a position, where we can provide supportingparts for all major printer, computer and notebook brands in themarket.CONSUMER ELECTRONICSThe area consumer electronics consists of numerous renownedbrands like Cherry, Freecom, Garmin, Hauppauge, iHome, Jawbone,Kensington, Libratone, Logitech, Seagate, Olympus, Synology,Verbatim, just to name a few. The consumer electronics area isespecially supported by our marketing department through RetailMagazines released quarterly.SURVEILLANCE & SECURITYThe product area surveillance and security is handled by the EETSecurity division. We distribute high-end high quality surveillanceand security products from companies like Axis, Sony, Pelco,Ernitec, Mirasys, Milestone, IQeye, Mobotix and Canon, as well asproviding consultancy services in relation to strategy and choice ofsolutions.WORLD FAMOUS BRANDS have signedup with EET EUROPARTS9

VISUALIZED [ IN THE CHANNEL ]PUSH & PULLThrough in-house development of various creative and innovativemarketing materials, we are able to support our vendors withprofessional solutions and campaigns tailor-made for specificchannels and product categories. We offer a wide variety ofmarketing activities to our suppliers, such as Web activities,Newsletters, Magazines, Product Leaflets, Seminars & FairsPUSH & PULLCreating awareness in the IT channel and supporting our resellersthe best possible way, we have in-house development of retail andbusiness area magazines and specialised product catalogs.Furthermore, we perform multiple weekly newsletters designed ordrafted in coorporation with our vendors. All complimented withbanners on our most important asset - www.EETEUROPARTS.com.THANK YOU FOR THE AWARDSCHANNELWORLDEET Europarts is rankedamong the Top-4European distributorsfor ten consecutiveyears.DISTREEEET Europarts hasdeveloped the awardwinning Product Guideadoptable by resellers.IT BRANSJENEET Europarts wasnominated bestdistributor in 2009 and2010 by IT-Bransjen inNorway.INITIATIVE MITTELSTANDInitiative Mittelstandawarded EET Europartswith “Innovation Price- IT 2012”.AXIS COMMUNICATIONSEET Europarts wasawarded european“Distributor of the year”in 2010.CHANNELWORLD10

VALUES [ SOCIAL RESPONSIBILITY ]OUR EMPLOYEES ARE EVERYTHINGEET Europarts believes that our business success is dependent uponthe people we employ. We seek to attract and retain the best peoplethrough a range of benefits and opportunities that we can offer as astrong European company. We have our own HR group focused ontraining and development ensuring that we continuously enhancesthe skills and knowledge in our organisation.CORPORATE SOCIAL RESPONSIBILITY (CSR)EET Europarts strategy is having a sustainable approach to business- one that takes into account the environmental and societal impactof our activities. By factoring this accountability into our strategy,we implement new ways to source and distribute goods in a moresustainable manner, often while simultaneously lowering costs.We will do our utmostto support you andyour business!We have more than400.000 itemsavailableYou will find us in26 salesoffices in 20countriesWe offer both XMLand EDI interfaceplatformsProduct Guide with1.000.000 productrelationsACADEMY TRAINEE PROGRAMThe human resource team and management introduced the EETAcademy in the autumn of 2011. The academy is responsible for theeducation and graduation of sales trainees that will be employedwithin the EET Europarts organisation in local sales offices within theEMEA region. We successfully graduated the first 10 sales traineesduring the summer of 2012.HONESTY & SINCERITYWithin our organisation we strongly believe in honesty andsincerety in all aspects of our business relationships with vendors,customers, employees and other partners. We believe that thisphilosophy brings us the furthest in pursuing our business goals andvisions.11

EET EUROPARTS POINTS OF CONTACTAustriawww.eeteuroparts.atPhone: +43 (0) 2236 374014Mail: info@eeteuroparts.atBelgiumwww.eeteuroparts.bePhone: +32-(0)2-8888901Mail: info@eeteuroparts.beCzech Republicwww.eeteuroparts.czPhone: +420 226 259 750Mail: info@eeteuroparts.czDenmarkwww.eeteuroparts.dkPhone: +45 45 82 19 19Mail: info@eeteuroparts.dkEgyptwww.eeteuroparts.com.egPhone: +202 37628973Mail: info@eeteuroparts.egFinlandwww.eeteuroparts.fiPhone: +358 09 47 850 900Mail: info@eeteuroparts.fiFrancewww.eeteuroparts.frPhone: +33 0820 821 443Mail: info@eeteuroparts.frGermanywww.eeteuroparts.dePhone: +49 2 11 75 84 67 0Mail: info@eeteuroparts.deHollandwww.eeteuroparts.nlPhone: +31-(0)30-2192040Mail: info@eeteuroparts.nlItalywww.eeteuroparts.itPhone: +39 02 49 82 756Mail: info@eeteuroparts.itNorwaywww.eeteuroparts.noPhone: +47 22 91 95 00Mail: info@eeteuroparts.noPolandwww.eeteuroparts.plPhone: +48 52 329 04 70Mail: info@eeteuroparts.plPortugalwww.eeteuroparts.ptPhone: +351 308 802 467Mail: info@eeteuroparts.ptRussiawww.eeteuroparts.ruPhone: +7 495 925 05 31Mail: info@eeteuroparts.ruSpainwww.eeteuroparts.esPhone: +34 902 902 377Mail: info@eeteuroparts.esSouth Africawww.eeteuroparts.co.zaPhone: +27 11 974 1492Mail: info@eeteuroparts.co.zaSwedenwww.eeteuroparts.sePhone: +46 08-507 510 00Mail: info@eeteuroparts.seSwitzerlandwww.eeteuroparts.chPhone: +41 41 785 13 13Mail: info@eeteuroparts.chUkrainewww.eeteuroparts.com.uaPhone: +38 044 581 56 97Mail: info@eeteuroparts.com.uaUnited Kingdomwww.eeteuroparts.co.ukPhone: +44 (0) 208 421 0101Mail: info@eeteuroparts.co.ukwww.EETEUROPARTS.com12