September 25, 2012 - City of HAYWARD

specific plans, master plans, area plans, community plans, form-based codes, design guidelines, initialstudies, and environmental impact reports. I am extremely efficient and can prepare well written andorganized planning products with minimal oversight. I believe this skill will be extremely important forthe City of Hayward, given the tight schedule for the General Plan Update. I also provide excellent clientservice and I always strive to meet and exceed client expectations. Here are a few things that some of myclients have said about my my client service and the quality of my work products:“Jason provides exceptional planning and urban design services. He is innovative, highly reliable,solution-oriented, and talented. From leading community involvement processes, to the developmentof form-based codes, to authoring implementation-focused revitalization plans, and preparingstrategic general plan elements, Jason’s work is among the most effective in the profession.” AlZelinka, FAIP, CMSM, Community Development Director, City of Fullerton.“The Rail Corridor Design Standards booklet is colorful, aligns with the City’s planning and buildingcodes, provides an exact ‘view’ of what we envision, and is an incredible tribute to his ability toprovide planning and urban design according to his client’s wishes. I would recommend Jason for anyplanning and urban design project.” Elaine Post, former Redevelopment Director, City of Los Banos.“Jason has exhibited a creative and common sense approach to the formulation of the SpecificPlan/Form Based Code for this exciting and complex project. He is strategic in his thinking and hasshown an excellent understanding of the practical and economic impacts of his planningrecommendations. His work product is well organized and skillfully written. I look forward toworking with Jason on future projects and would highly recommend him to others.” Ric Shwisberg,Principal/General Counsel, Reylenn Properties.“Mr. Jones is a very talented planner and urban designer. He thinks strategically, is highly reliable,and excels in a collaborative environment. He is one of the finest professionals with whom I haveworked in my 33 years in the field of planning and development. Many consultants make bigpromises. Jason is one of the few who consistently delivers on those promises.” Robert M. ZurSchmiede, AICP, Deputy Director of the Planning Bureau, City of Long Beach.If hired, I am confident that the City of Hayward will receive the same level of service and satisfaction asthe clients noted above.Attached is my resume, a proposed budget and fee, client references, and a conflict of interest statement.After reviewing these items, please contact me by phone or email if you have any questions or would liketo meet and discuss my qualifications further (408-310-7881 or Jason@JonesPlanningAndDesign.com).This proposal will remain in effect for 60 days. Thank you for your time and consideration, and I lookforward to hearing from you soon.Sincerely,Jason Jones, Owner/PrincipalJones Planning + Design259 Laurel Grove Lane, San Jose, CA 95126www.JonesPlanningandDesign.com408-310-7881492 of 13