ATC News, October 2002 - Association of Translation Companies

- the official newsletter of the Association of Translation CompaniesChairman’s Lead ArticleNew issue, new look and a new name.Only onto our fourth issue, and already the newsletter of the ATC has beensubject to a complete revamp. But don’t worry, this is not going to be a regularoccurence! We felt that we should take advantage of the relaunch of the newlookATC website to coordinate our ‘corporate image’. Consequently, thenewsletter’s design and colour scheme closely reflects that of the new website.Design and layout of Communicate has now been taken over by Councilmember Simon Jefferson of The Language Bureau Ltd in Bolton – many thanksto him for taking it on. When the final appearance and format of the directoryis decided, that too will be designed to coordinate with the website andnewsletter, as will all future publications in print or online.The choice of a new name was made between Simon, myself and ATC SecretaryGeoff Bowden. The original name of ATC News was my choice but to behonest, was not given a lot of forethought. We considered a number ofproposals and decided that Communicate encapsulated the spirit of theindustry and the ATC. We hope the new name will prove popular!ATC 2002 ConferenceThe ATC annual conference was held on September 11 and 12, at the School ofOriental and African Studies in London, with a theme of ‘Beyond Translation’, anattempt to address issues that affect all translation company owners, namelyhow to increase sales and efficiency.According to the feedback questionnaires and the comments of delegates, thecontent of the conference was very well received, and generally, the speakersmanaged to avoid making sales pitches for their products (if any).We had cut down on the number of workshops, but those there were achieveda high level of attendance accompanied by lively trade at the exhibitors’ standsduring the breaks.The speakers’ presentations can be read in full on the ATC website, they willnot be reproduced in full here, although there are some good photographs anda short article on the following pages from the event.ATC 2003 ConferenceThe Council has urged the secretary to go ahead with the booking, organisationand promotion of the next conference as early as possible in order to boostattendance in 2003.Yahia Rezgui of Language Line Limited has accepted the post as Chairman ofthe Conference Committee and would no doubt welcome volunteer helpers.His e-mail address is yahia.rezgui@atc-council.org.ukMany thanks to Geoffrey Bowden, the ATC Secretary and his team, for theirhard work in putting on the conference.Robin BrownChairmanAssociation of Translation CompaniesVolume: 1Issue: 4October: 2002Published by:Association of Translation Companies (ATC)Suite 10 - 11,Kent House,87 Regent StreetLondon.W1R 7H.United KingdomTel: +44 207 437 0007E-mail: info@atc.org.ukhttp://www.atc.org.ukEditor:Robin BrownScandinavian DirectorthebigwordPO Box 2034,8900 Randers,DenmarkTel: +45 86 40 76 00E-mail: robin.brown@atc-council.org.ukCommunicate is a quarterly newsletterdistributed free of charge to the membersof the ATC and other industry-related parties.© ATC 2002Contents1 Chairman’s Lead Article2 ATC Conference 2002:2 Association’s annual conference looksat “Beyond Translation”.4 Feature Article:Translation company founder elected tolead British Chamber of Commerce5 International News:5 Greek association of translation companiesfiles complaint against the EuropeanParliament5 Projects6 Member News6 The Language Bureau Limited7 ATC Council News7 Education Sub-Committee7 Getting Qualified8 Industry related news:8 Product liability and the translation firm8 Quality Standards:8 EUATC and the CEN Standard fortranslation companies9 Industry related news:9 iLangua press release9 Events10 Advertising rate Card, 2002/3A T Cthe mark of a quality translation1

ATC Conference 2002:Association’s annual conference looks at “Beyond Translation”.The Association of TranslationCompanies’ annual conference, held atthe School of Oriental and AfricanStudies, University of London on the firstanniversary of the attacks on the WorldTrade Centre adopted the theme‘Beyond Translation’ and attracted morethan 100 delegates over the two dayevent.“The aim of the conference” said YahiaRezgui, chairman of the ATC conferencecommittee and a director Language LineLimited, “was to provide a range ofpresentations designed to help ourmembers identify ways of growing theirbusiness”.To achieve this, the conferencecommittee assembled a wide range ofspeakers from Britain and overseas.Anne Rigg, a director of The BusinessResearch Unit, the company thatconducted the first comprehensiveresearch into the purchasing intentionsof translation buyers on the ATC’s behalf,gave an insight into how translationcompanies can use market research toidentify new or niche markets.Public relationsThis year though, rather thanconcentrate on the broader objectivesof the EUATC’s quality initiative theconference heard presentations thathoned down the quality agenda to twospecific areas. Helen Eckersley, whoheads up ATC member companyInternational Translation ResourcesLimited, looked at the necessity oftranslation companies using objectivetools to measure the quality of theoutput produced by individualtranslators.Dr Adriane Rinsche of LanguageTechnology Centre demonstrated howthe use of software packages – in thisinstance LT Organiser — could improvethe workflow of simple and complicatedprojects alike. Her example was acomplex localisation project.This linked neatly to another topic thatlooked at a restructuring of thelocalisation industry with the advent of anew kid on the block, Globalization andLocalization Association. Foundermember Daniel Carter of InternationalSoftware Products, who presented atvery short notice on behalf of his fellowGALA member Renée Szabelski, thechief executive of Hitext SA, told theconference that the new not for profitgroup was dedicated to promotecollaboration between all companiesproviding products and services in thetranslation, localisation,internationalisation and globalisationindustries. Such collaborative workingwill lead to increased knowledge, areduction in operational expensesthrough increased purchasing power and,above all, will provide customers withtailor-made solutions by means of aunified approach.Once translation companies haveidentified their niche markets, exploitingthem effectively calls for some carefullytargeted public relations, according toChris Theobald an independent mediaconsultant, who gave delegates awhirlwind, but practical guide toachieving PR successes.Quality has always been high on theATC’s agenda and it has been playing aleading role, alongside its Europeancounter-parts in the European Union ofAssociations of Translation Companies(EUATC), to steer the quality standardfor translation providers through theCEN process. It was therefore inevitablethat part of the programme wouldaddress quality issues.Some of the conference speakers:Back row, left to right: Nick Rollin, Spanish Dictionary Editor, Oxford UniversityPress, Academic Division; Rolf Blum, President and CEO, Localize-ITCommunication Services GmbH; Robin Brown, ATC Chairman.Front row, left to right: Professor Kirsten Malmkjaer, Centre for Research inTranslation, School of Arts, Middlesex University; Trina Fitzalan-Howard, ProjectManager, Nottingham City Council; Helen Eckersley, Managing Director,International Translation Resources.Continued \...the mark of a quality translation2 A T C

ATC Conference 2002 (continued)Localisation for the advertising industryis a fine art, as the presentation fromProfessor Cristina Valdés from theUniversity of Oviedo in Spain illustratedin a multi-media presentation. She hasbeen making a study of advertising for adoctorate and she demonstrated howthe successful translation of advertisingbecomes an act of interculturalcommunication.Other highlights of the two-dayprogramme were presentations fromtranslation company owners describinghow they built their companies and theirvisions for the future. Richard Gray, whoheads Richard Gray FinancialTranslations, one of the newest membersof the ATC, described how he has builthis company by bucking the trend andonly employing in-house translators. Hetold the audience, which included somefreelance translators, that he firmlybelieved that this was the only certainway his kind of business could ensurethat the quality of output wasconsistently high.Rolf Blum, on the other hand built hiscompany along more conventional lines.He is President and Chief Executive ofthe German translation company,Localize-IT. While he employs in-housetranslators, he also relies on a bank oftried and tested freelance translators.How future generations of translatorsare prepared for the commercial marketis something exercising translationassociations around Europe at present.Both the ATC and its Spanish counterpart,Agrupación de Centrosespecializados en Traducción (ACT) havebeen examining the structure andcontent of translation degree courses, asboth are concerned about the quality oftranslation graduates coming onto themarket. With this in mind, the delegateslistened to the presentation given byProfessor Kirsten Malmkjaer, from theCentre for Research in Translation ofMiddlesex University, intently.Exhibitors’ stands at this years conferenceTop from left to right: SDL, Deja-Vu and LTCMiddle from left to right: Oxford University Press and ITRBottom: TradosAs a result of some of the concernsraised by the audience, Kirsten hasagreed to join the joint academictranslation company working party,looking at developing a framework forundergraduate work placements.Translation companies and students alikewill always need dictionaries and NickRollin, the Chief Editor of OxfordUniversity Press’ Spanish dictionary, gaveone of the most fascinatingpresentations. The intricacies ofcompiling dictionaries was clearly goingto be a subject that was always going tobe far too complex to be covered in just30 minutes, but Nick Rollin certainlywhetted everyone’s appetite judging bythe comments in the lunch queues thatfollowed his excellent presentation.Finally, a presentation from Trina Fitzalan-Howard, a project manager for NottinghamCity Council, a local authority in theMidlands of the UK, gave details of howlocal government in Britain is copingwith the translation and interpretingneeds of asylum seekers.Full details of the conference presentersand their papers are available on theATC website athttp://www.atc.org.uk.A T Cthe mark of a quality translation3

Feature Article:Translation company founder elected to lead British Chamber of CommerceThe importance of professionallyproduced translations and the languageneeds of British commerce and industrycan expect to start moving up theagenda fast in the next couple of years,as ATC General Secretary GeoffreyBowden found out when he interviewedthe newly elected President of theBritish Chamber of Commerce, IsabellaMoore.Comtec Translations, headed by IsabellaMoore, has been a member of theAssociation of Translation Companiessince 1983. She joined shortly after sheformed her company with husbandDavid. At the same time she gotinvolved with her local Chamber ofCommerce in Royal Leamington Spa inthe Midlands area of the UnitedKingdom.Nearly, twenty years later, although she isstill committed as ever as to the aimsand objectives of the ATC, she is goingto have little time to devote to ATCaffairs over the next couple of years.She has just been elected President ofthe British Chamber of Commerce, anorganisation boasting 135,000 memberswith 61accredited Chambers coveringmore than 100 locations in the UK.Her election, after periods as a deputy,then senior deputy president, isremarkable. Not just because it is thefirst time that a linguist and translationcompany manager has held the position,it is also the first time in the 151yearhistory of the British Chamber ofCommerce movement that its membershave elected a woman to the highestposition.Isabella has long been fighting to raiseawareness of the importance languagesplay in improving the competitiveness ofUK businesses and, although she hasother agendas to push on behalf of BCCmembers, such as reducing red tape,improving the country’s transportinfrastructure and drawing attention tothe impact of the rising cost of insuranceon business to name but a few, sheassures me that she will be using herposition to continue to push theimportance languages.Like the ATC and other professionalbodies representing the language sector,the British Chamber of Commerce isalarmed at the present UK government’slack of emphasis on the teaching oflanguages in secondary education. TheBCC will be vigorously pressingEducation Minister Estelle Morris tothink again about allowing secondarypupils to drop foreign languages fromtheir studies.“The policy is short sighted and will havea long term detrimental effect onBritain’s international competitiveness,”says Isabella with some passion. “Ourability to win business internationallydepends on our languagecompetitiveness.”Isabella Moore: President of the BCCAs a senior deputy president of theChamber, Isabella was responsible for amajor restructuring and refocusing ofthe organisation.“Like many major organisations that hadbeen around for many years, we hadbecome a little detached from thenetwork of member chambers thatsustained us. The restructuring hasaddressed that and will now allow us tofocus more on influencing policy in thecentre,” she told me.Part of the refocusing will also see theChamber concentrating on only a fewkey commercial services.“We are keen to ensure that anycommercial services provided throughthe BCC offer significantly better valuethan could be secured by members ontheir own and that they do not competedirectly with the services being offeredthrough their own businesses.”After more than 18 years in the languageprofession – she started out as anEnglish/Polish interpreter – she will becombining her new duties withoverseeing the continuing growth ofComtec Translations. Her companyrecently became a division of the USfirm Transcriptions and Dictation Limited(Voicepath), which specialisestranscription technology.“It is an enormously exciting period inmy career and fulfilling the duties asPresident of the BCC has only beenpossible as a result of the superbsupport I am being given by my staff atComtec and, of course, being able to callon the experience of David Frost theBCC’s Director General and all of hisstaff.”Commenting on Isabelle’s election asPresident of the British Chamber ofCommerce, ATC Chairman Robin Brownsaid: “It is superb to have a fellowmember of the profession in such aninfluential position and I look forward toworking with her, especially in the fieldof customer education. We all wish herwell in her Presidency.”the mark of a quality translation4 A T C

International News:Greek association of translation companies files complaintagainst the European ParliamentProjectsThe Hellenic Association of TranslationCompanies (HATC), a fellow member ofthe European Union of Associations ofTranslation Companies, has lodged anofficial complaint with the Ombudsman ofthe European Parliament. The complaintrelates to the lack of transparency in therecent cancellation of a call for tenders totranslate verbatim reports of theEuropean Parliament.Penny Marinou, President of the HATCreports:“At the beginning of 2002, the EuropeanParliament called for tenders for thetranslation of verbatim reports of theEuropean Parliament sessions (CRE) intoGreek. Eight companies responded to thiscall, five of which are members of HATC.“Some five months later, the biddingtranslation companies were informed viae-mail that the call for tenders wascancelled for technical reasons and wouldbe re-published - but without specifyingany date or time frame.”As a result of this unexplainedcancellation HATC members wrote tothe European Parliament asking for thereasons. The response HATC membersreceived from Phillipe Graas, head of theParliament’s Translation Planning Division,and a further e-mail to announce that theCRE call for tenders for translation intoGerman had also been cancelled ‘fortechnical reasons’ provoked theAssociation to lodge an official complaintwith the Ombudsman.Commented Penny Marinou: “Graas toldour member ‘we are not going to elaborateon the reasons for cancellation in so far aswe do not have to’. To us this appeared tobe arrogant and against all principals oftransparency in government”.“We consider that the cancellation of anopen call for tenders to be a seriousmatter and of pan-European importanceand one that requires a clear explanation,rather than being fobbed off with theresponse we received.”Penny Marinou, President of the HATCThe European Ombudsman, JacobSöderman, has informed the Presidentof the European Parliament of theGreek association’s complaint and askedhim to submit an opinion on it by 30November 2002. This will be forwardedto HATC with an invitation to submitobservations and then the file will beexamined by the legal officerresponsible for dealing with the case.“Although we have yet to see asatisfactory outcome to these events,we believe that by taking up the issueswith the European Ombudsman we areforcing Phillipe Graas to address therelationship that his department haswith commercial translation companiesthroughout Europe. This is a positivemove to improve the way EuropeanInstitutions work with translationcompanies.”EMILLE (Enabling MinorityLanguage Engineering)This is a 3 year EPSRC project atLancaster University and SheffieldUniversity, designed to build a 63 millionword electronic corpus of South Asianlanguages, especially those spoken in theUK.This project is being supported by theAssociation of Translation Companiesand its members.http://www.emille.lancs.ac.uk/A T Cthe mark of a quality translation5

Member NewsThe Language Bureau LimitedNORTH WEST FOREIGNLANGUAGE SERVICESAn Innovative Partnership forLanguage ServicesThe Language Bureau Limited hasteamed up with Lancashire College inChorley, Lancashire in the UnitedKingdom to provide Language Trainingfor businesses and individuals.The Partnership known asNorth West Foreign Language Servicesallows us to provide a full languageservice to all our clients.We are now able to provide residentialand non-residential language training, forgroups or on a 1-2-1 basis in conjunctionwith a recognised centre of excellence.Please call us free of charge or visit ourwebsite at:http://www.nwfls.co.ukAbout The Language Bureau Ltd“The Language Bureau Ltd has beenworking hard over the past year toprovide its customers with improvedservices.”“We are extremely pleased with thenew developments this year and we arelooking to expand into other areas inthe coming months”, stated SimonJefferson.The Language Bureau Ltd, was foundedin 1990 by Margau Wright who holds aB.A. from the Open University, Dip.R.S.A. in French and Spanish and is anAssociate member of the AIL.Simon Jefferson, Office Manager, joinedthe team in 1995 and handles the dayto-dayoperations including designing andmaintaining our websites and all thingscomputer related.Simon Holds a B.Sc (Hons) in AppliedChemistry and a M.Sc. in Radiochemistryand Nuclear TechnologySimon became a member of the ATCCouncil in October 2001, and has takenan active role in Council affairs. He hasbeen given the responsibility for thelayout of this newsletter and is workingon new formats and layouts for the2003/2004 ATC Members’ Directory.LANGUAGE BUREAU ANDAIRTOURS’ CUSTOMERSFLYING HIGH FORMARRIAGES ABROADThe Language Bureau Limited hasbecome the recommended supplier forAirtours’ clients requiring translationsfor Marriages Abroad.The Language Bureau Ltd is delighted toannounce that we are included in theirlatest brochure as their recommendedtranslators.Contact:Simon JeffersonThe Language Bureau Limited1st Floor, 77-79 Lee Lane, Horwich,BOLTON. BL6 7AU.United Kingdom.UK Telephone: 0800 0838 716International: +44 1204 669 622UK Fax: 0800 0838 625International: +44 1204 698 192E-mail: simon@languagebureau.co.ukWeb: http://wwwlanguagebureau.co.ukthe mark of a quality translation6 A T C

ATC Council NewsEducation Sub-CommitteeGetting QualifiedLOOKING TO THE FUTURE – MAKING WORKPLACEMENTS COUNT- ATC Education Committee to develop a national framework for work placementsThe Association of TranslationCompanies’ Education Committee underthe chairmanship of Helen Eckersley, JointManaging Director of, ATC memberInternational Translation ResourcesLimited, has been developing links withuniversities and academic institutionswith a view to establishing a jointworking party of academic institutionsand translation company owners.The working party will be workingtogether to establish a common workplacement framework for studentsundertaking translation degree courses.Two pieces of research undertaken bythe Committee prompted the setting upof the working group. The first sought toassess the content of courses intranslation offered by universities andother academic institutions. 86% of theuniversities quizzed responded to thesurvey and results showed wide variationin the structure and components ofcourses with a similar variation in entryrequirements.Few of the universities that respondedincorporated internship or workplacement as part of the course design.However, of those that did not, themajority indicated they would like toinclude such an element and wouldwelcome the in-put of commercialtranslation companies.The second piece of research examinedcurrent practice among ATC memberson work placements and was alsodesigned to determine whethermembers would welcome theestablishment of a joint committee oftranslation companies and universities todevelop a framework for workplacement that would be acceptable toall parties.The company research showed up asimilar variation in current practice. Ofthe companies taking on students, thelength of time that they are taken on forrange from as short as a period as oneweek, with the average ranging fromaround four weeks to six weeks – thelongest was for a year and was theresult of a special arrangement betweenthe translation company and a universityin Beijing.The company survey also showed upwide differences in the criteria used bycompanies to select students, along withthe type of work experience given andwhether feedback is given to theinternees or their work placementofficers at the universities.“With such disparity in practice on bothsides, it was painfully apparent thatthere was an urgent need for translationcompanies to sit down with arepresentative group of academics totry and agree a framework for workplacements,” commented HelenEckersley.“I am most encouraged by the responsewe have had from translationdepartments in universities,” continuedHelen. “To date representatives fromthe universities of Westminster, ImperialCollege, Birmingham, Surrey andMiddlesex have either agreed or haveexpressed an interest in joining theworking group with others expected tocome on board shortly.“Part of the work of the EducationCommittee is designed to improve thecontact translation companies have withacademic institutions. This first piece ofcollaboration will, I am sure, be the startof far greater cooperation betweentranslation companies and universities.”Professional ExpertiseTranslating needs a high level ofexpertise both linguistically and in termsof the subject matter. Your potentialcustomers whether they are agencies ordirect clients will naturally expect proofof this. Both degree level qualificationsand practical working experience inrelevant fields are important. In the UK,whilst there is no legal obligation fortranslators to join a professional body,potential customers will normally preferto work with translators who aremembers of recognised professionalorganisations.The Languages National TrainingOrganisation is a United Kingdombody that sets standards for languages atwork through National VocationalQualifications. It provides a range ofsupport and information services for allits client groups - businesses, languageservice providers, trainees and careerseekers.For further information, please visit thetheir website at:http://www.languagesnto.org.ukFor more information on Ungergraduate,Postgraduate and Professional Coursesthen please visithttp://www.atc.org.ukand click on courses.Members of the ATCs Education Sub-CommitteeChair: Helen Eckersley, International Translation Resources, info@itr.co.ukElizabeth Robertson, Robertson Languages International, liz@robertsonlanguages.co.ukAnthony Withers, Anglia Translations, info@anglia-translations.co.ukA T Cthe mark of a quality translation7

Industry related news:Product liability and the translation firmAt the ATC conference, Paul Bakker ofPeterborough Technical Communicationgave a short talk on how an awarenessof product liability legislation may allowtranslators to add value to the servicethat they offer their valued clients in anincreasing litigious environment.Product liability is usually concernedwith civil liability for death, personalinjury and damage to personal effectscaused by a defective product.Product liability directiveSince the mid 1980s, Europe has had areasonably uniform product liabilityregime, initiated by the Product LiabilityDirective of 1985 (Official Journal No L210/290). In the UK, this is implementedas Part 1 of the Consumer ProtectionAct 1987.At its simplest, this legislation imposescivil liability on manufacturers of a widerange of “defective” products whichcause personal injury.A “defective” product is one which doesnot provide the safety which a person isreasonably entitled to expect taking allthe circumstances into account. Suchcircumstances will include any“instructions for use” supplied with theproduct.All an injured person has to show aCourt is the “defect” in the product, theinjury and the causal link between thetwo. Negligence is not an issue. Butdocumentation usually is.Surely this is the client’s problem?Well, usually it is. But instructions for useof hazardous products, which are poorlydrafted in their original language areunlikely to be much improved intranslation. This can — and has — led toclaims and substantial damages againstmanufacturers.Poor user documentation is often a keyissue, and more than one defence hasquickly collapsed because of the difficultyin understanding an operator’s manual.Creating clear instructions is a skilledtask — especially for products which caninjure users or bystanders if usedincorrectly.If you have reason to believe thatoperating instructions you are asked totranslate are poorly written, you maywell save your client future grief andexpense by suggesting that the base textis improved before translation.There are technical communicators whospecialise in writing and editinginstructions for hazardous products,including some working in Paul’s firm,Peterborough Technical Communicationin the UK.You can contact Paul Bakker atPeterborough Technical Communicationon +44 1733 237037 or by e-mail onpaul@petecom.co.ukQuality Standards:EUATC and the CEN Standard for translation companiesThe Spanish Association of Standardization AENOR will lead the Technical Committee for the EuropeanTranslation Industry’s Quality Standard Project.The European Union of Association ofTranslation Companies’ (EUATC) qualityinitiative has taken a giant leap forwardwith the announcement that the Spanishstandards institute, AENOR, has beenappointed to lead the Comité Européende Normalisation (CEN) technicalcommittee that will oversee the workprogramme to develop the standard.The concept and initial draft of thequality standard was developed by theEUATC with the objective of producinga translation company-specific qualitycontrol system. However, EUATCmembers soon recognised that it wouldbe necessary for the standard have CENrecognition, if it was to have any internationalcredibility.A meeting held in Brussels at the beginningof 2002 lead to the launch of theCEN process, and one consequence ofthis development was that the scope ofthe standard was widened to embraceall translation service providers.The draft standard prepared by variousmembers of the EUATC incorporatesthe best features of ISO 9000, DIN 2345,the Netherlands’s Association of TranslationAgencies’ Taalmerk, UNI10574:1996, the EUATC Code of Conductand the Code of Good Practice inTranslation.A vote of all national members of CENhave voted overwhelmingly in favour ofAENOR, which had the direct supportof all EUATC member associations.Miguel Ninez, President of the EUATC,has been invited to chair the EuropeanSecretariat of the Technical Committee.Representatives of all the main players inthe profession will form the nationalmirror committees and these willembrace translation companies, translators,associations, universities, standardisationbodies and major translationbuyers.For more information about theprogress of the CEN work on thetranslation standard, please contact theEUATC at info@euatc.orgthe mark of a quality translation8 A T C

Industry related news:iLangua press releaseWorldPay on-line merchants given marketing boost as iLangua providesfull range of web localisation services.iLangua is delighted to announce itsSupply Partnership with Wordbank. ThisPartnership will see Wordbank as apreferred supplier for the provision of awide range of web localization servicesthrough iLangua’s recently announcedWorldPay channel. This channel offersiLangua’s language management servicesto WorldPay’s 18,000 on-line merchants.Neil Smith, Chief Executive at iLanguasaid: “As a leading provider ofglobalization and localization servicesWordbank has the depth and breadth ofexperience that servicing such a diversechannel needs. We’re delighted to beworking with them and know that ourclients will appreciate the results.”Commenting on the announcement,Gordon Husbands, Wordbank Sales &Marketing Director added “the webopens up a major opportunity for allshapes and sizes of companyendeavouring to grow internationalbusiness. Using one of our tools we can‘crawl’ over a website remotely andidentify: the number and type of files,how much content needs to be localisedand how much it will cost, all in a coupleof hours. Ultimately, however, we knowthat success depends on meeting thelanguage, legal and cultural needs of thecountries targeted, this is whereWordbank’s web localisation expertiseand tools can make the difference”.About WordbankWordbank was founded in 1988, and is afull-service communications localizationspecialist localizing and adaptinginternational communications andmessaging content in many differentmedia formats and languages. Wordbankare based in London, UK, working withmany international customers in Europeand the Middle East, the US and the AsiaPacific region.The company is well known for itscomplex project management ability,responsiveness to customer needs andexperience of harnessing linguistic andlocalization tools to improve quality andproductivity.More information is available from:Gordon Husbands (+44 20 7903 8845)or visit the website:http://www.wordbank.co.uk/EventsForum 20037 th International Conference forTechnical CommunicatorsDates unknown at the time of publishingInternet: www.intecom.orgtekomAnnual ConferenceNovember 20-22, Wiesbaden, Germany.Tel +49 711 657 0445E-mail: info@tekom.deASLIB/IMITranslating and the Computer 24Conference21-22 November 2002CBI, LondonContact: Nicole AdamidesTel: +44 207 903 0031E-mail Nicole.adamides@aslib.comLanguages & The Media3rd International Conference andExhibition for Languages in theInternational Media Landscape.December 5-6, 2002,Hotel Inter Continental Berlin, GermanyContact: Bianca Folger (Ms)Tel: +49-30-327 6140E-mail: info@language-media.comAbout iLanguaiLangua, www.ilangua.com, established in1996, is a provider of business andtechnology solutions to the languageindustry and its clients. These costeffectivesolutions help maximise thevalue of business relationships andestablish low maintenance technicalinfrastructure.Enquiries should be directed to KatiaInsogna, +44 (0)20 8339 6047.A T Cthe mark of a quality translation9

The Official Newsletter of the Association of Translation CompaniesAdvertising rate Card, 2002/3Published 4 times a year, Communicate is the official newsletter of the Association of TranslationCompanies. It is circulated in PDF format via e-mail to the 92* members, all members ofcorresponding translation company trade associations in Europe, USA, Canada, synergistic tradeorganisations in the UK and Europe and is downloadable from the ATC website. The websitecurrently receives over 6,000 hits per month.*As of October 2002. The ATC is a growing organisation, please check for latest membership status.Advertising Rates and DimensionsSize Dimensions UK InternationalRates * Rates #Full page: 190mm x 230mm £300.00 £ 310.00Half page: 190mm x 115mm £160.00 £ 170.00Quarter page: 95mm x 115mm £ 90.00 £ 100.00*VAT is payable at 17.5%. # Rates includes bank charge fees, VAT is not payable.Colour:Colour advertising can be accepted at no extra charge.JPEG or TIFF format please and to exact size:Re-sizing can be performed by the publishers against an hourly charge of £50.Quotations given upon request.Enquiries and bookingGeoffrey BowdenAssociation of Translation CompaniesSuites 10 - 11 Kent House87 Regent StreetLondonW1B 4EHUnited KingdomTel: +44 207 437 0007Fax: +44 207 439 7701E-mail: info@atc.org.ukhttp://www.atc.org.ukthe mark of a quality translation10 A T C