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400 B.C. – Women inGreece remove leg hair bysingeing it off with lamps.1915 – Harper’s Bazaarmagazine featuresa Wilkinson SwordCompany ad featuringa model showing bareshoulders and shavenarmpits. Within twoyears, sales of Wilkinsonrazor blades double.69 B.C. – LegendaryEgyptian queen Cleopatratakes a bath in ass’s milk tosoften her skin and enhanceher beauty.1914 – A skin cream inventedby Baltimore pharmacist GeorgeBunting is introduced as “Dr.Bunting’s Sunburn Remedy.” Thename is changed to Noxema aftera customer swears that the cream“knocked out his eczema.”1997 – Microdermabrasionbecomes popular as a methodof removing the outer layersof skin to reduce fine linesand wrinkles.840 A.D. – In Spain, amusician from Baghdadnamed Blackbird opens theworld’s first beauty institute.He teaches students thesecrets of hair removal andpersonal grooming.2002 – Botox receives FDAapproval to cosmetic use.Doctors begin injecting itinto facial muscles to smoothwrinkles. Sales of the drugskyrocket.1846 – TheronT. Pond, apharmacist from Utica,introduces Pond’s GoldenTreasure, a witch-hazel basedwonder product for the skin.Eventually branded as Pond’sCold Cream, the product isstill sold today (with updatedingredients) as a popularskin cleanser.1886 – Harriet HubbardAyer introduces face creamsand anti-aging productscreated from secret recipesthat she allegedly discoveredin Paris.1800s –Europeanwomen usea recipe ofdistilled water,celandine roots,and walnut oilas a popularhair-removalmixture.2007 – The FDA approvesthe wrinkle filler, Perlane,made by the same companythat produces Restylane. Bothproducts contain hyaluronicacid, but Perlane’s particlesare larger than those foundin Restylane, and can reachdeeper layers of the skin.1990s – Breast augmentation becomespopular as celebrities embrace theprocedure and fuel its acceptanceby ordinary women. From 1992 to1998, the number of breast implantsperformed increases over 400%.2000 – The amountof money spent inthe beauty industrysurpasses $20 billiondollars.2003 – The FDA approves Restylane,an injectable filler made of hyaluronicacid (a natural substance that alreadyexists in the human body) to smoothfacial wrinkles and folds.Fall/winter 2007-08 15