20 Cheshire Independent Issue 48Independent BUSINESSCAROL CROWNSCAREER AT KING’STHE King’s School has appointeda new Director of Marketing to furtherdevelop what she believes is“one of Macclesfield’s best knownand longest established brands.”Macclesfield born and bred, CarolineJohnson, 38, who still lives in the townwill manage all King’s marketing andpublicity, including its website, externalpublications, admissions process,relationships with former pupils andfundraising.A geography graduate of BirminghamUniversity, Caroline thencompleted a postgraduate diploma inmarketing with the Chartered Instituteof Marketing.Most recently she has worked as theHead of Communications for the UniversityHospital of South ManchesterNHS Trust. Previously she was anAccount Manager with a leading Marketingand PR agency working on arange of client accounts from telecomscompanies to solicitors.Caroline, pictured, has also workedfor a United Nations organisation, inAustralia for a wildlife charity and artschool and in London for a medicalrelief charity.She said: “One of my foremost prioritiesis to develop relations with formerpupils of both the King’s School andMacclesfield High School for Girls. Wewant to involve our alumni much morein what the school is doing today.“As next year is a special anniver-sary year, celebrating the 20th anniversaryof the founding of King’s Girls’Division, I am asking all former pupilswanting to reconnect with their schoolto get in touch and let me know whatthey’re up to via formerpupils@kingsmac.co.uk.”Focus firmly onexport successEAST Cheshire Chamberof Commerce’s annualOpen Day at CongletonTown Hall attracted businesspeople from acrossthe area– with a focus onexport successThis year’s event was officiallyopened by local MPFiona Bruce.The aim of the day was toshow businesses the benefitsof being a member of theorganisation and highlightthe help and support it canprovide.CEO David Watson welcomedpatrons, businesspartners, members and thewider business community.Exporting was one of themajor topics feature thisyear. Mr Watson said: “Manymore businesses are seekingEast meets west at theend of the Silk RoadEFFORTS to use Macclesfield’ssilk heritage tocreate strong export andtourism links with Chinawere boosted with a visitfrom two representativesfrom the city of Xi’an.He Jianchao and Pei Qiangtravelled to the UK to learnmore about Macclesfield andits place at the western end ofthe historic Silk Road.In the 18th century, Macclesfieldwas the world’s largestproducer of finished silk. Theraw silk began its journey toMacclesfield in Xi’an, home ofthe pair.The Make it MacclesfieldForum is actively building onthe town’s silk heritage andwants to make more of this historicrelationship between thetwo communities.Representatives of the forumhave already visited Xi’an in thespring and were delighted tooffer He and Pei a return visit.It is hoped that by linking theCHESHIREIndependentBacking local businessto grow by exporting andtrading across worldwidemarkets and the chambernow provides essential assistancein this area.”Seminars looked at arange of topics includingmarket research, EuropeanEnterprise Network, legalissues, overseas marketintroduction and export documentation.The chamber host manybusiness and social events inits calendar and providesnetworking opportunities byencouraging business tomeet regularly.On a day to day basis theEast Cheshire chamber teamis on hand to help with arange of issues from businessmailing lists to legal adviceand employment law.beginning and end of the SilkRoad strong export and tourismlinks can be forged. MacclesfieldMP David Rutley met the visitorsin Westminster and againat Macclesfield Town Hall.There he joined representatives,including Make itMacclesfield Chairman, ClareHayward, in welcoming themto the town.As part of the visit the Chineserepresentatives visited theSilk Heritage Museum, TattonPark and Bentley motors. Theyalso reviewed plans for Macclesfieldtown centreregeneration.Mr Rutley, pictured with thedelegation, said: “It was greatto meet our Chinese visitorsand help showcase everythingthat makes Macclesfield sucha special place.“I hope we can continue tobuild on this relationship to promotetrade and tourism, whilekeeping the history and heritageof the Silk Road alive.”GOT A STORY? Email theeditor at john@independentnewspapers.co.ukIN BRIEF . . .INDEPENDENT Wilmslow-basedwealth manager EquilibriumAsset Management has grownthe assets under its managementby £40million to £225m in the lastyear and has also opened a newoffice in Knutsford.MACCLESFIELD companyEntertainment Magpie is planning toopen its first operation in the USA.The expanding technology businesshas more than seven millioncustomers in 160 countries and is aleading player in “recommerce” –the re-selling of unwanted items.Cranagewins a goldfor serviceSTAFF at Cranage Hall are celebratingafter the Cheshire hotelreceived gold for its excellence customerservices.The hotel has been given GoldStandard Accreditation as part ofBDRC Continental’s VenueVerdictscheme.BDRC Continental is the UK’slargest independent marketresearch agency and its quarterlyVenueVerdict recognises venuesthat deliver consistently exceptionalcustomer service. It is based oncustomer feedback.General Manager of CranageHall, Richard Morrell, said: “It is afantastic boost for the team toknow that their efforts are beingrecognised and appreciated.“We will continue to develop ourstandards of customer serviceexcellence and hopefully continueto receive this award year on year.”Partnershipboost forMacc firmIndependentCHESHIREBacking local businessMACCLESFIELD company GraphicDesign Supplies (GDS) has announcedits confirmed status as one of the fewCanon UK Accredited Partners 2012.GDS relocated to its new warehouseon the Hurdsfield Estate lastyear and has gone from strength tostrength offering next day supply ofwide format printers, consumablesand servicing.Director Mark Walker said: “Thisis great recognition of the hugeefforts we have made over pastmonths to prove ourselves as onethe UK’s leading wide format printersuppliers.“Our sales of the Canon image PRO-GRAF range of printers haveexceeded our expectations and thisaward will cement our ongoing manufacturerrelationship.“It was very uplifting to hear howimpressed Canon UK’s Josh Singerwas with our Macclesfield outfit.”
Issue 48 Cheshire Independent 21Independent BUSINESSTRUST PLEDGESAPPRENTICESHIPSUPPORTMACCLESFIELD-based Peaks &Plains Housing Trust has pledgedto create seven new apprenticeshipsby the end of the year.The housing association, which owns5,000 homes in Cheshire and the HighPeak, has signed up to the NationalHousing Federation’s North WestApprenticeship Commitment.With the highest youth unemploymentfigures in England and nearly one in fouryoung people out of work, the NorthWest urgently needs more apprenticesto drive economic growth and create anew generation of skilled workers.Tim Pinder, chief executive at Peaks& Plains, said: “We feel very stronglyabout the importance of training anddeveloping apprentices as they are valuablemembers of our team, who showreal commitment and ambition.“We wholeheartedly support thegrowth of apprenticeship schemes andfeel it’s important that organisationsrecognise their value.”Peaks & Plains and other social landlordsare working with the NationalHousing Federation, which representshousing associations across the country,to ensure the sector steps up to the markand provides opportunities for youngpeople to start their careers.More than 30 housing associationsacross the North West of England aretaking part in the pledge. Housing associationsoffer a variety of apprenticeshiproles, ranging from IT and marketing tohorticulture, plumbing and construction.The aim is to offer first class apprenticeships,lasting between 12 monthsand three years, which will equip youngpeople with the relevant skills and NVQqualifications to gain permanent jobs atthe end of their apprenticeship contracts.Jessica Sharpley, pictured, is a newbusiness partnership apprentice atPeaks & Plains.She said: “I chose to do an apprenticeshipwith Peaks & Plains because it’s awell-known, successful businessthroughout Macclesfield and the surroundingareas.“The apprenticeship means I can continueto develop my knowledge andfurther my skills, whilst getting the experienceof working life.”Chess opens new officesCHESHIREIndependentBacking local businessCHANCELLOR George Osbornehas officially opened new officesin Alderley Edge for growing corporatetelecoms provider Chess.The Tatton MP declared thecompany as “one of AlderleyEdge’s great success stories”duringthe ceremony.Chess is a major local employerwith a turnover of more than£40million. Barrington House isan addition to its HQ in the villageat Bridgford House. ChiefExecutive Officer David Pollocksaid: “We’ve ambitious plans forfuture growth. This year alone wehave created 37 new jobs.”Mr Osborne said: “Chess is oneof Alderley Edge’s great successstories. I opened their existingoffice seven years ago and inthat time they have more thandoubled the number of peopleemployed by them to becomeone of the most advanced companiesin the country. Openingthese new offices points to aneven better future and theenthusiasm, energy and optimismof all the staff isinfectious.”IndependentCHESHIREBacking local businessComputer firm on cloud nine!CHESHIRE-based IT specialist1st Easy has officiallylaunched its new cutting-edgecloud computing service.Local MP Fiona Bruce, pictured,cut the ribbon on acomputer scheme to mark thelaunch of Cloud Utilities at thefirm’s offices in Riverside Mill,Congleton.She told the audience: “Businesseslike this don’t just happen;they take dedication, hard workand financial sacrifice.“This is just the sort of newbusiness that this country needsif we are going to solve the economicchallenges we face.”The firm was founded byfounder and Managing DirectorStephen Bell. The former air trafficengineer, turned IT expert,who has worked with some of themajor international names ininformation technology, includingIBM and Sun Microsystems, setit up in 1999 with his wife Viv,now Finance Director.He said: “Eighteen months ago1st Easy laid out its technologyroad map for the next five years.A key part of this plan was theinclusion of cloud technology. Thelaunch today has been the culminationof that vision.”