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Working Papers in Literacy, Culture, and Language Education

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PAGE | 70 SAMUELSON & KIGAMWApermeated by the social, cultural, political <strong>and</strong> historical contexts from which itemerges, provid<strong>in</strong>g the basis for underst<strong>and</strong><strong>in</strong>g rhetorical concepts such asaudience (Weiser, Fehler, & Gonzalez, 2009), voice (Sperl<strong>in</strong>g & Appleman, 2011),<strong>and</strong> style from sociocultural perspectives on the socially situated nature of language<strong>and</strong> literacy.The research agenda for the New <strong>Literacy</strong> Studies (NLS) builds onanthropological work that has <strong>in</strong>vestigated various socially <strong>and</strong> culturally situatedcontexts for literacy use (Ak<strong>in</strong>naso, 1991; Heath, 1983, 1994; Scribner & Cole,1981). This agenda challenges dom<strong>in</strong>ant perceptions of literacy by develop<strong>in</strong>gmodels for pedagogy that can capture the diversity of <strong>and</strong> variety of literacypractices across cultures <strong>and</strong> <strong>in</strong> out‐of‐school contexts (Pahl & Rowsell, 2005). Asthe <strong>in</strong>sights drawn from studies of culturally <strong>and</strong> socially situated literacy practiceare put to pedagogical use, one of the ongo<strong>in</strong>g concerns of composition <strong>and</strong> rhetorichas cont<strong>in</strong>ued to appear as an area that needs attention: awareness of the audience<strong>and</strong> the ability to adjust to the communicative contexts <strong>and</strong> dem<strong>and</strong>s of differentaudiences. For example, <strong>in</strong> an exchange of alphabet books between schoolchildren<strong>in</strong> South Africa <strong>and</strong> Australia, much of the revision of the texts <strong>and</strong> illustrations wasorchestrated around help<strong>in</strong>g students to realize that their local funds of knowledge(Moll, 1994) would not travel well between schools. Through feedback from theirteachers <strong>and</strong> from the university collaborators, the students <strong>in</strong> South Africaconsidered how representations of violence <strong>in</strong> their community might beunderstood by the schoolchildren <strong>in</strong> Australia who were the audience for theirstories (Janks & Comber, 2006). In an earlier study, Freedman (1994) <strong>and</strong> a team ofUS <strong>and</strong> British teachers engaged middle school students <strong>in</strong> a year‐long exchange ofwrit<strong>in</strong>g projects <strong>and</strong> found the different audience to be a highly motivat<strong>in</strong>g factor formost students.In this work<strong>in</strong>g paper, we build upon these <strong>in</strong>sights <strong>and</strong> exam<strong>in</strong>e a model forus<strong>in</strong>g l<strong>in</strong>guistic <strong>and</strong> culturally available designs (Kern, 2000) for teach<strong>in</strong>g awarenessof audience by engag<strong>in</strong>g <strong>in</strong> purposeful communication across cultures <strong>and</strong> byanticipat<strong>in</strong>g the needs of young readers who do not share l<strong>in</strong>guistic or culturalbackgrounds with the writers.The Storytell<strong>in</strong>g Project: Teach<strong>in</strong>g Students to Write for a Cross­CulturalAudienceThe Storytell<strong>in</strong>g Project <strong>in</strong>volves undergraduate <strong>and</strong> secondary students <strong>in</strong> a crossculturalstory‐tell<strong>in</strong>g exchange that calls for anticipat<strong>in</strong>g the needs of readers whodo not share l<strong>in</strong>guistic or cultural backgrounds with the writers. It was <strong>in</strong>itiated <strong>in</strong>2008 to help students <strong>and</strong> teachers from the United States <strong>and</strong> Rw<strong>and</strong>a exchangestories about common themes <strong>and</strong> learn about each other. On the <strong>in</strong>itiative of agroup of middle school students <strong>and</strong> their teacher at the charter school, apartnership was formed between a liv<strong>in</strong>g‐learn<strong>in</strong>g residential program (Brower &Inkelas, 2010) at a major Midwestern research university, a charter school serv<strong>in</strong>gan urban community <strong>in</strong> the northeastern United States, <strong>and</strong> a rural Rw<strong>and</strong>anprimary school to create <strong>and</strong> share collections of illustrated stories. The students

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