Download the Visual Identity Manual (PDF) - IPS Inter Press Service

SumarySumaryIntroduction..................................................................................................... 02History. ............................................................................................................ 03Full and Simplified Brandmark......................................................................... 04Construction Grid............................................................................................. 05Isolation Area....................................................................................................06Colour Specifications. ...................................................................................... 07Grayscale.......................................................................................................... 08Negative and High Contrast............................................................................. 09Colour Applications on High Contrast Version.................................................. 10Dark Backgrounds ............................................................................................11Applying the IPS Brand with Others (Horizontal).............................................. 12Applying the IPS with Others (Vertical)............................................................. 13Typography....................................................................................................... 14Stationery - Business Card.................................................................................15Stationery - Paper Size.......................................................................................16Stationery - Letterhead .....................................................................................17Stationery - Envelopes ......................................................................................18Fax Header ........................................................................................................23Notebook .........................................................................................................24Complementary Sheets......................................................................................25Rubber Stamp .................................................................................................. 26T-Shirts.............................................................................................................. 27Pens ................................................................................................................. 28Caps.................................................................................................................. 29Internet............................................................................................................. 301

Inter Press ServiceCommunication for a Closer WorldInter Press Service (IPS) is committed to having a cohesive visual identity system that reinforces its position as an international non-governmental organization in the fieldof development and communication, and as the world's leading provider of information on global issues and sustainable development from the perspective of the South.The consistent and correct use of identity elements enhances IPS' image worldwide, making clear that each of its functional parts - editorial, regional, technical, services -contribute to its global makeup.I n t r oduct i o nAs times change, internal and external evolution demand an update of the graphic expressions of an institution's identity. In the case of IPS, this task is made more difficultby the fact that an international association of journalists and its news agency share the same icons. Furthermore, this objective must be accomplished without breakingaway from its past, its traditional brand that has enjoyed a remarkable positioning in the international scene where IPS belongs.Conceptually, Veraz and its IPS counterpart - the IPS Special Projects Office - have tried to achieve what is a designer's most difficult goal: to have both content anddistinctiveness within a simple format. This is difficult because in fact, today's world is becoming increasingly more uniform, replicating itself in a model commonlyattributed to an alien, ghostly globalisation process, one that hides a cultural and economic system attempting to present itself as final. This process perpetuates what IPSconsiders not just unsustainable but also dangerous inequalities, and permanent aggression against the environment. In our new logo, the world we intend to represent isdepicted in the more accurate proportions of the 'Peters map', instead of the North-centered Mercali map formerly used in the old logo. The map says that we are global andthat we have a fair vision of the world. Next to the map, there is the acronym of IPS -- and both are surrounded by a thread that conveys the notion of unity and movementsimultaneously. The subtle opening on the upper right and lower left sides allows for a sense of depth absent from the old IPS logo.Visually, the logo breaks away from the authoritarian message inherent in square forms, in order to adopt a friendlier, round, global line. As an association of journalists anda news agency, this approach brings us closer to the graphic language that is largely perceived as being associated with the concept of communication. Hence, this emergesas a totally natural development.The chosen colours guarantee smoothness and lightness. In the perceptions of humans, blue is commonly linked to the purity of the sky and water, while yellow brings in thewarmer images of the sun, wheat, oranges -- ''The Earth is blue,'' shouted an excited Yuri Gagarin during the first human flight to outer space. Politically, blue is the colour ofthe United Nations, humankind's main hope for peace, development, freedom and equity. The one-color version of the logo opts for different tones of blue, allowing an oftenresource-strained organisation to remain true to its identity.In short, the new logo represents commitment of IPS to bring the world closer to itself, which means making it more human, bridging and shortening the distances betweenNorth and South, East and West, Poor and Rich. In contributing to the enormous task of making another world possible, IPS has an editorial philosophy that matches itsinstitutional mission: digging out the story underneath. The implementation of these graphic standards will be overseen by the IPS Special Projects Office, under the directsupervision of the Director General. This office, in consultation with Veraz, will provide ongoing consultation, interpretation and advice related to the creative application ofthese standards to IPS' central and different regional and country offices.2

HistoryHistory3

Isolation AreaThere is a clear area surrounding the perimetre of the element area of the IPS mark, established to maintain its integrity. No other element, symbol, or type mayintrude on this clear area. The area is equivalent to 2X (of the grid), on all sides.reaIs olat ion A 2x2x6

Colour SpecificationsColour is an essential part of a mark. It must always beapplied in the same tones and patterns. The IPS logohas two pattern colours, blue and yellow. On the right,the different colour specifications are specified. Theseformulas are an important guide, but by themselvesthey do not ensure that the final printing will matchthe desired tones and patterns. Whenever possible, acolour sample should be given to printers to match.QuadrichromyRGB colours 78G 145B 250G 207BWeb coloursPantone100C 60M 5K15M 100Yffd700 000080Col o ur SpecificationsPantoneCoatedPantoneUncoatedPantoneMatte coatedPantone 293CPantone 293UPantone 293MPantone 216CPantone 216UPantone 216MTrumatchcoloursTrumatch 35-A-1 Trumatch 11-A7

GrayscaleThe brandmark application in greyscale must be doneonly when colour printing is unavailable.G r ays ca le and Hal f t o n es85% Black20% BlackBlue Halftones100% Pantone60% Pantone8

Negative and High Contrast (no Gray or Halftones)The high-contrast version must be used when printing conditions do not allow for halftones or greyscale.High Contrasta i g o stNeg t ve and Hi h C ntraNegativeOptional9

Colour Applications on High Contrast VersionOn certain occasions, Blue Pantone 293C can be applied on light backgrounds and/or Yellow Pantone 116C on dark surfaces.C o lour A p lic a tions o n H i gh C o ntrast V ersion10

Dark BackgroundsWhen applying the full brandmark over a dark background,there must be white box behind. The box must follow theIsolation Area rules specified in the Construction Grid(see Page 7).Applying the simplified brand (Blue) on dark backgrounds islikely to create confusion. Here some guidelines.r ack ro n sDa k B g u dWrong Applications11

Applying the IPS Brand with Others (Horizontal)When applying the IPS brand together with others, it must be ensured that the IPS brand is visible and that its Isolation Area is respected. The IPS brand should beplaced on the extreme right and its size should be 20% larger than the other brands.Prin t ing the I PS with O t her Brands (Horizontal)12

Applying the IPS Brand with Others (Vertical)When applying the IPS brand with others on a vertical line, it must be ensured thatthe IPS brand is placed at the bottom and that its size is 20% higher than the others.A pp l y i n g t h e I PS B r an d w i t h Ot h er s ( V er ti c al )13

TypographyTyp o gr a p h yThe correct use of typography strengthens the IPS brand. The same typeface must be used in all text to be printed near the brand (slogans, wordmarks). The familyFrutiger has been selected for such lettering. The font family Humanist 777BlkBT must be used when lettering headlines, advertisements, posters, etc.Frutiger 57CnNormalAa Bb Cc Dd Ee Ff Gg hhIi Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 6 8 9 0BoldAa Bb Cc Dd Ee Ff Gg hhIi Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 6 8 9 0Humanst 777BlkBTAa Bb Cc Dd Ee Ff Gg hh Ii Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 6 8 9 014

Business CardStatione r yLorem IpsumDEPUTY EDITORFormat:85 mm x 55 mmPaper:White, preferably recycled, 240 gramsVia Panisperna 20700184 - Rome - ItalyTel.: +3906.485692Fax.: +3906.4817877mlubetkin@ips.orgwww.ipsnews.netFonts:Name: Frutiger 57Cn Bold - Body 11 - Leading 10Position: Frutiger 57Cn, All Caps - Body 7 - Leading10Address : Frutiger 57Cn, All Caps - Body 8 - Leading 10Lorem IpsumDEPUTY EDITORVia Panisperna 20700184 - Rome - ItalyTel.: +3906.485692Fax.: +3906.4817877mlubetkin@ips.orgwww.ipsnews.net15

Paper SizesIPS uses the ISO series metric paper sizes for stationery and publications.As shown below A4 (210x 297mm)is the basis of multiplication and division.Statione r yInternational Paper SizesThere is a standardised system of related sheet sizes, based on a series of three different sizescalled A, B or C - all of the same proportions.All sizes have the rectangular proportion of 1:sqrt2 (or 1: 1414) which is mathematically unique -no other size allows paper to be cut, or folded, in half and yet retain the same proportion.Because these proportions always remain constant, artwork will enlarge or reducephotographically to fit any International Size. It is also not necessary to give dimensions of paper,as descriptions such as A4 or A3 are in universal use.Definition of weight, or "substance", of paper is expressed in constant terms as "grams persquare metre" (or gsm); if a sheet of AO paper weighs 90 grams it is then described as "90 gsm",regardless of the actual size of the sheet.The A SeriesThe series is for general printed matter including stationery and publications. The basic standardsheet AO measures 841 x 1189mm which is the equivalent of a square metre in area. Eachnumber after the series initial A indicates a halving of the preceding larger area. Thus A1 is half ofAO, A2 is one-quarter of AO, A3 is an eighth of the AO sheet area, etc. Sheet sizes larger than AOretain the same proportions and a designating numeral is prefixed to the letter. Thus 2A0indicates a sheet twice as large as AO.The B SeriesThe B series is about half way between two A sizes. It is intended as an alternative to the A sizes,used primarily for books, posters, wail charts and similar pieces where the difference in size of thelarger sheets in the A series represents too large a jump. The basic B size, called BO, measures1000 x 1414mmThe C SeriesThe C series is used for folders, post cards, and envelopes. The C series of envelope sizes issuitable for insertion of A series sizes either flat or folded. A C6 envelope will take A6 sheet flat,an A5 folded once, or an A4 sheet folded twice.nternational Envelope SizesThe ISO envelope sizes are all from the B or C sheet sizes withthe exception of one designated DL (DIN Lang).16

LetterheadStatione r yFormat:A4: 210 mm x 297 mmLetter: 8 1/2 x 11In (USA)Paper:White, preferably recycled, 90 gramsFont:Frutiger 57Cn Bold body 11,5/ leading 10IPS-INTER PRESS SERVICE International AssociationHeadquarters| Via Panisperna, 207 | 00184 Rome - Italy | Tel +3906 485692 | Fax +3906 4817877IPS-INTER PRESS SERVICE International AssociationHeadquarters| Via Panisperna, 207 | 00184 Rome - Italy | Tel +3906 485692 | Fax +3906 481787717

EnvelopesStatione r yC4 AND LETTERFormat:220 mm x 109 mmFont:57Cn Bold - Body 11,5 - Leading 10Via Panisperna 20700184 - Rome - ItalyTel.: +3906.485692Fax.: +3906.4817877www.ips.orgwww.ipsnews.netVia Panisperna 20700184 - Rome - ItalyTel.: +3906.485692Fax.: +3906.4817877www.ips.orgwww.ipsnews.net18

EnvelopesStatione r ySIZE C5(folded A4/Letter paper, two-colour)Format:148mm x 210mmFont:Frutiger 57Cn Bold - Body 11,5 -Lleading10Via Panisperna 20700184 - Rome - ItalyTel.: +3906.485692Fax.: +3906.4817877www.ips.orgwww.ipsnews.net19

EnvelopesStatione r ySIZE C5(Folded A4 and Letter paper, one-colour)Format:148mm x 210mmFont:Frutiger 57Cn Bold - Body 11,5 - Leading10Via Panisperna 20700184 - Rome - ItalyTel.: +3906.485692Fax.: +3906.4817877www.ips.orgwww.ipsnews.net20

EnvelopesStatione r ySIZE C4(for A4 and Letter paper, two-colours)Format:210mm x 297mm.Font:Frutiger 57Cn Bold - Body 11,5 - Leading 10Via Panisperna 20700184 - Rome - ItalyTel.: +3906.485692Fax.: +3906.4817877www.ips.orgwww.ipsnews.net21

EnvelopesStatione r ySIZE C4(for A4 and Letter paper, one-colour)Format:210mm x 297mmFont:Frutiger 57Cn Bold - Body 11,5 - Leading 10Via Panisperna 20700184 - Rome - ItalyTel.: +3906.485692Fax.: +3906.4817877www.ips.orgwww.ipsnews.net22

Fax HeaderFax HeaderIPS-Inter Press Service International AssociationVia Panisperna 207, 00184 Rome - ItalyFax +3906 481787723

NotebookNotebookFormat: A5 (148mm x 210mm)A6 (105mm x 148mm)24

Complementary SheetsFor hand-written messages accompanyingdocuments and/or gifts.Format: A7 (74mm x 105mm)sCo m plem he et 25

Rubber Stamp and SealR u bber St a mp a n d S eal26

-sh r s T i tT-shirts27

P en sPens28

a s C pCaps29

InternetInternetAll IPS web sites must use the basic layoutand graphic icons here represented:21 pixels- Screen-wide blue/yellow horizontal strip,21 pixels high, with the blue strip on top- The IPS brandmark positioned on theupper left corner, in its smallest size (74 x25 pixels)This layout was defined on a 800 x 600pixels screen, the most common in webdesign. Any variation in the screen sizemust keep proportions as detailed here.30

Creation, developmentand layout:Veraz Comunicação(Porto Alegre, Brazil)www.veraz.com.brveraz@veraz.com.brin co-operationwith the IPSSpecial Projects Office31