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Business CardStatione r yLorem IpsumDEPUTY EDITORFormat:85 mm x 55 mmPaper:White, preferably recycled, 240 gramsVia Panisperna 20700184 - Rome - ItalyTel.: +3906.485692Fax.: +3906.4817877mlubetkin@ips.orgwww.ipsnews.netFonts:Name: Frutiger 57Cn Bold - Body 11 - Leading 10Position: Frutiger 57Cn, All Caps - Body 7 - Leading10Address : Frutiger 57Cn, All Caps - Body 8 - Leading 10Lorem IpsumDEPUTY EDITORVia Panisperna 20700184 - Rome - ItalyTel.: +3906.485692Fax.: +3906.4817877mlubetkin@ips.orgwww.ipsnews.net15
Paper SizesIPS uses the ISO series metric paper sizes for stationery and publications.As shown below A4 (210x 297mm)is the basis of multiplication and division.Statione r yInternational Paper SizesThere is a standardised system of related sheet sizes, based on a series of three different sizescalled A, B or C - all of the same proportions.All sizes have the rectangular proportion of 1:sqrt2 (or 1: 1414) which is mathematically unique -no other size allows paper to be cut, or folded, in half and yet retain the same proportion.Because these proportions always remain constant, artwork will enlarge or reducephotographically to fit any International Size. It is also not necessary to give dimensions of paper,as descriptions such as A4 or A3 are in universal use.Definition of weight, or "substance", of paper is expressed in constant terms as "grams persquare metre" (or gsm); if a sheet of AO paper weighs 90 grams it is then described as "90 gsm",regardless of the actual size of the sheet.The A SeriesThe series is for general printed matter including stationery and publications. The basic standardsheet AO measures 841 x 1189mm which is the equivalent of a square metre in area. Eachnumber after the series initial A indicates a halving of the preceding larger area. Thus A1 is half ofAO, A2 is one-quarter of AO, A3 is an eighth of the AO sheet area, etc. Sheet sizes larger than AOretain the same proportions and a designating numeral is prefixed to the letter. Thus 2A0indicates a sheet twice as large as AO.The B SeriesThe B series is about half way between two A sizes. It is intended as an alternative to the A sizes,used primarily for books, posters, wail charts and similar pieces where the difference in size of thelarger sheets in the A series represents too large a jump. The basic B size, called BO, measures1000 x 1414mmThe C SeriesThe C series is used for folders, post cards, and envelopes. The C series of envelope sizes issuitable for insertion of A series sizes either flat or folded. A C6 envelope will take A6 sheet flat,an A5 folded once, or an A4 sheet folded twice.nternational Envelope SizesThe ISO envelope sizes are all from the B or C sheet sizes withthe exception of one designated DL (DIN Lang).16
Page 2 and 3: SumarySumaryIntroduction...........
Page 4: HistoryHistory3
Page 8 and 9: Colour SpecificationsColour is an e
Page 10 and 11: Negative and High Contrast (no Gray
Page 12 and 13: Dark BackgroundsWhen applying the f
Page 14 and 15: Applying the IPS Brand with Others
Page 18 and 19: LetterheadStatione r yFormat:A4: 21
Page 20 and 21: EnvelopesStatione r ySIZE C5(folded
Page 22 and 23: EnvelopesStatione r ySIZE C4(for A4
Page 24 and 25: Fax HeaderFax HeaderIPS-Inter Press
Page 26 and 27: Complementary SheetsFor hand-writte
Page 28 and 29: -sh r s T i tT-shirts27
Page 30 and 31: a s C pCaps29
Page 32: Creation, developmentand layout:Ver

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