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Applying the IPS Brand with Others (Vertical)When applying the IPS brand with others on a vertical line, it must be ensured thatthe IPS brand is placed at the bottom and that its size is 20% higher than the others.A pp l y i n g t h e I PS B r an d w i t h Ot h er s ( V er ti c al )13
TypographyTyp o gr a p h yThe correct use of typography strengthens the IPS brand. The same typeface must be used in all text to be printed near the brand (slogans, wordmarks). The familyFrutiger has been selected for such lettering. The font family Humanist 777BlkBT must be used when lettering headlines, advertisements, posters, etc.Frutiger 57CnNormalAa Bb Cc Dd Ee Ff Gg hhIi Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 6 8 9 0BoldAa Bb Cc Dd Ee Ff Gg hhIi Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 6 8 9 0Humanst 777BlkBTAa Bb Cc Dd Ee Ff Gg hh Ii Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 6 8 9 014
Page 2 and 3: SumarySumaryIntroduction...........
Page 4: HistoryHistory3
Page 8 and 9: Colour SpecificationsColour is an e
Page 10 and 11: Negative and High Contrast (no Gray
Page 12 and 13: Dark BackgroundsWhen applying the f
Page 16 and 17: Business CardStatione r yLorem Ipsu
Page 18 and 19: LetterheadStatione r yFormat:A4: 21
Page 20 and 21: EnvelopesStatione r ySIZE C5(folded
Page 22 and 23: EnvelopesStatione r ySIZE C4(for A4
Page 24 and 25: Fax HeaderFax HeaderIPS-Inter Press
Page 26 and 27: Complementary SheetsFor hand-writte
Page 28 and 29: -sh r s T i tT-shirts27
Page 30 and 31: a s C pCaps29
Page 32: Creation, developmentand layout:Ver

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