Australian Lifeguard magazine - Surf Life Saving Australia

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Brand new: SLS asks 'Are you Australian for life'?Surf Life Saving is one of Australia’s most loved brands – butyou can’t live on love alone. Recent independent research ofAustralians ranked Surf Life Saving as one of Australia’s mosttrusted and well loved brands. While these findings supportprevious research, alarmingly only 28 per cent of Australiansknew that Surf Life Saving is a charity with almost halfmisbelieving the movement is privately funded.It was time to take action, so Surf Life Saving launched a newbrand repositioning, aimed at all Australians to challengetheir beliefs about Surf Life Saving and encourage them to getinvolved. Part of this was launching a new television commercialaimed at showing all Aussies that Surf Life Saving is much morethan just the red and yellow flags that they see on the beach – itis a unique and vital part of Australia. Surf Life Saving Australia’sCEO, Brett Williamson OAM said the television commercial willchallenge all Aussies to become involved with Surf Life Savingand will set the direction for the organisation for the next100 years.“This is the time for us where we draw a line in the sand andput out the challenge – are you Australian for life? “Surf LifeSaving represents the Australian way of life – from our active,outdoor lifestyle to our love of beaches, our community spiritand our strong sense of mateship. We believe these qualitiesthat sum us up as a nation are the qualities that make Surf LifeSaving ‘Australian for life’. Whether you are from Broken Hill orBondi, Alice Springs or Airlie Beach, or whether you have livedhere for generations or just days, everyone has the opportunityto be involved in Surf Life Saving.“The challenge is about helping more Australians realise thebreadth of Surf Life Saving and show that we offer so muchmore for the community outside of patrolling our breathtakingbeaches. There are so many ways people can play a part fromjoining a surf club, to taking part in a first aid course to simplyadhering to our safety advice by always swimming between thered and yellow flags,” said Mr Williamson.The brand repositioning also supports other vital campaignsthat will be designed to encourage everyday Australians to givegenerously to lifesaving services. “One of the significantways people can be involved in Surf Life Saving is throughdonating. We were surprised at the number of Aussies whodidn’t realise that Surf Life Saving is a cause that needs thesupport of the community. By giving to Surf Life Saving notonly are people ensuring the safety of Australia’s beaches,but they are also ensuring that Surf Life Saving will bearound for another 100 years and will be able to go oncontributing to the Australian community.graham ford on...An example ofthe new creativeexecutions forthe new brandcampaign“The fact that we are admired and respected is something weare very proud of - but we really need to give every Australianthe opportunity to play an active role and become part of thisunique movement. But the message is you don’t need to wearthe red and yellow cap or budgie smugglers, or even visit abeach – you can make a meaningful contribution to a way oflife, that up until now has pretty much been taken for granted,”he said.What the new brand direction meansfor the future.The extension of lifesaving coverage tomatch community needs which will inturn help build our lifesaving capacity.16 · Lifeguard · Issue 5 Summer 2011
last from the pastAre your incident reports this detailed? This issue we’vegot a detailed account of a resuscitation from wayback in 1890! You’ll be surprised by the techniques ofold, and of the descriptive nature of the report (whichhas been reduced from 4 pages to 1)!Project Gutenberg’s Scientific American Supplement No.819, by VariousA CASE OF DROWNING, WITH RESUSCItatION(Abridged)This incident occurred on August 29, 1890, at SouthHarpswell, Casco Bay, Me., where I was passing my vacation.At about 9.30 A.M., M. B----, an American, aged eighteen, theson of a fisherman, a young man of steady habits and a goodconstitution, with excellent muscular development, and whohad never before required the aid of a physician, was seen bythe residents of the village to fall forward from a skiff into thewater and go down with uplifted hands.I had been sent for to where I was sitting, one hundredand fifty-one yards from the scene, and I arrived to find himapparently lifeless on the tub, and to be addressed with theremark, “Well, doctor, I suppose we are doing all that canbe done.” I could not learn that he rose at all after the firstsubmersion.Respiration had ceased, but no time was lost in commencingartificial respiration. The patient had on a shirt andpantaloons, which were immediately unbuttoned and madeloose, and placing myself at his head, I used the Silvestermethod.I continued the artificial respiration from 9.45 until 10, whenI directed one of his rescuers to make pressure upon the ribs,as I brought the arms down upon the chest. This assistancemade expiration more complete.About twenty minutes after ten, two hypodermicsyringefuls of brandy were administered, but I didnot repeat this, since I think alcohol is likely toincrease rather than diminish asphyxia, if given inany considerable quantity.After a natural respiration had commenced, the wet clothingwas removed, and the patient was placed in blankets. Ammoniawas occasionally applied to the nostrils, since, althoughrespiration had returned, there was no sign of consciousness;the natural respiration was at first attended by the expulsionof frothy fluid from the lips, which gradually diminished, andauscultation revealed the presence of a few pulmonary rales,which also passed away.Coffee was also administered by a ready methodwhich, as a systematic procedure, was, I believe,novel when I introduced it to the profession in theMedical Record, in 1876.After I had worked with the patient in the open air, for fourand three-quarter hours, he was carried to a cottage nearbyand placed, still unconscious, in bed. Consciousness began toreturn in the early part of the following morning, and with itsadvent it was discovered that the memory of everything whichhad occurred from half an hour previous to the accident, up tothe return of consciousness, had been completely obliterated.With this exception the convalescence was steady anduncomplicated, and of about a week’s duration. From a letterwhich I recently received from my patient, I learned that thelapse of memory still remains.Have you got a ‘blast from the past’ hidden away in yourvault? Maybe a classic photo or a newspaper article fromyesteryear? Send it in and we’ll feature it!Lifeguard · Issue 5 Summer 2011 · 17
Page 1: lifeguardnetwork.com.auISSUE 5summe
Page 4 and 5: editorialWe made it! - the 2 nd lif
Page 11: escueLifeguards are involved in a d
Page 14: 01020403Archie Kalepa (L) with the
Page 20 and 21: Do you want to obtain and develop t
Page 22 and 23: FEATUREvictoria: a beachsafe trip u
Page 24 and 25: the old salty dogSalty a great dog
Page 26 and 27: g-land on my 6’6Photos supplied b
Page 28 and 29: new CPR guidelinescome into affectT
Page 30 and 31: timely trial tosave beachgoersIn We
Page 32 and 33: fromlifeguardingto paramedicsPhoto:
Page 34: science of the surfthe king of tide

Australian Lifeguard magazine - Surf Life Saving Australia

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