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Australian Lifeguard magazine - Surf Life Saving Australia

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ip currents –on beach educationthe focus for summerFollowing a review of last season’s Rip Currentcampaign SURF LIFE SAVING has worked alongsidelifesaving and lifeguard services and surf safetyeducators to further develop rip current education usingthe most up-to-date evidence based research.This summer the focus has shifted from mass media to onbeacheducation, getting face-to-face with the public using thelatest educational tools. Here’s a snapshot of what it’s all about.Where it fits into the Rip Current interventionstrategies1. on beach education, 2. targeted advertising, 3. onlinemarketing and education, 4. community education expansion,5. ongoing research.On Beach EducationTeaching people how to spot rip currents is considered difficultusing advertising campaigns that use traditional media channels.With identification of rip currents recognised as one of the majortools for helping reduce rip current related drownings, a series ofeducational resources such as flip charts, educator’s notes, andinstructors guides have been developed to assist surf lifesaversand lifeguards engage the public at the beach. These resourceswill teach the public how to spot rip currents, how they work,and their options if they get caught in one. Most importantly,they reinforce the primary surf safety message which is toalways swim between the red and yellow flags. <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong>produced a set of resources for distribution to identified blackspot drowning locations around <strong>Australia</strong>. Other services areable to access the resources via the BeachSafe website wherethey can be downloaded and printed off to use on the beach.Revised rip current diagram & messagingA new diagram was developed to better convey the rip currentsafety messages to the public with assistance of NOAA.You can survive a rip current by knowing your options• Avoid rip currents by always swimming between the redand yellow flags• For assistance, stay calm, float, and raise an arm to attractattention• To escape a rip, swim parallel to the beach• Always conserve your energy, waves can assist you backto the beach2011* drowning deaths – stats updateDrowning deaths by monthMONTH COASTALDROWNINGJuly 4August 0September 2October 3November 5December 6January^ 5GRAND TOTAL 25Drowning deaths by stateSTATE COASTALDROWNINGNSW 9QLD 6VIC 4WA 4TAS 2NT 0SA 0GRAND TOTAL 25* Period 01/07/10 – 24/01/11. Does not include incidences which arecurrently classified as ‘undetermined’. Source: SLSA Coastal Deaths andDrowning Database^ Coastal Drowning Death – fatality arising from impairment of respiratoryfunction and as a result of immersion in liquid where the place of drowningincludes beaches, harbour/bay/inlet and ocean up to 5nM offshore.2nd International Rip Current SymposiumHosted by <strong>Surf</strong> <strong>Life</strong> <strong>Saving</strong> <strong>Australia</strong>Sydney, <strong>Australia</strong>30 Oct – 1 Nov 2012<strong><strong>Life</strong>guard</strong> · Issue 5 Summer 2011 · 29

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