Leading in Product Design - TU Delft

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Degree projectDuring the final phase of their course,Industrial Design Engineering studentshave to complete a research or designproject. They do this either individuallyor in groups. A degree project isInterested in trainees?Industrial Design Engineering ‘Stagebank’(workplacement exchange)www.io.tudelft.nl/stagebankstagebank-io@tudelft.nlsuggested by a company and finalisedin consultation with a professor fromthe faculty. Some 85 percent of ourstudents complete their studies with adegree project produced as part of awork placement in industry.EXAMPLELINKXHelma van Rijn graduated on an interactive toythat stimulates the language development ofautistic children. The toy consists of speech-ogramsand interactive blocks. Parents add speechto the speech-o-grams and attach them to objects.“If a child links its blocks to speech-o-grams,children hear the word matching the object, andthereby expand their vocabulary.” Her project waspart of project group LinguaBytes that developsadaptive toys for multiple-handicapped children.Designer: Helma van RijnProduct: LINKXhttp://studiolab.io.tudelft.nl/vanrijn/LINKX14
Researchand Product DevelopmentCombinationsHow do people experience a product with twobrandnames such as Senseo (Douwe Egberts +Philips) or Beertender (Heineken + Krups)? PhDresearcherLisanne Bouten confronts groups ofconsumers with new combinations to establishhow such products should be designed andintroduced. “Two brandnames are supposed togive a sense of double quality. My first resultsshow that this is not always true.”Researcher: Lisanne BoutenPhD-research: “Co-branding in new product developmentfrom the consumer’s point of view”EXAMPLEA world leaderThe research conducted at the faculty of IndustrialDesign Engineering focuses upon every aspect ofproduct development. No other faculty in the worldstudies this subject in such depth and breadth.Useable resultsOur research yields results which are widelyapplicable in the business world and society atlarge. And, of course, have a sound scientificbasis. This makes the faculty of Industrial DesignEngineering an ideal partner.More information about IDE research: www.ide.tudelft.nl/research | io@tudelft.nl15
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