Leading in Product Design - TU Delft
Leading in Product Design - TU Delft
Leading in Product Design - TU Delft
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Industrial design eng<strong>in</strong>eersat work“I am currently president of theIDE Alumni association. In 2002,after work<strong>in</strong>g for a mult<strong>in</strong>ational,I’ve founded my own company withMichiel Oudakker. Our Amsterdambased <strong>in</strong>novation agency specialises<strong>in</strong> boost<strong>in</strong>g our client’s <strong>in</strong>novationpower, creat<strong>in</strong>g <strong>in</strong>novation strategies,revitalis<strong>in</strong>g product portfolios anddevelop<strong>in</strong>g concepts for new productsand services. Among our clients arelarge companies such as Philips, KPNand Unilever.’’“At IDE I’ve learnedhow to turn abstractideas <strong>in</strong>to concreteresults.”Deborah NasCo-founder and partner SunIdeeGraduated <strong>in</strong> 1996www.sunidee.comwww.ioalumni.nl“After graduat<strong>in</strong>g, I took a oneyearfollow-up course <strong>in</strong> car design<strong>in</strong> Switzerland. Three years later Ijo<strong>in</strong>ed BMW and then moved abroadto work at BMW Group <strong>Design</strong>worksUSA. In 2004 I came back to Munichto become Director <strong>Design</strong> of BMWcars. In the USA, we designed notonly the BMW 6-series, but alsoother products such as the NokiaCommunicator. It’s a good th<strong>in</strong>g fora designer to be confronted withmultiple design problems.”“Problems are good.They force creativity”Adrian van HooydonkDirector <strong>Design</strong>, BMW carsGraduated <strong>in</strong> 1988www.bmw.com6
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