Straumann Management Breakfast - International Dental Show ...

Straumann Management BreakfastInternational Dental ShowCologne, 26 March 2009

DisclaimerThis presentation contains certain “forward-looking statements”, which can beidentified by the use of terminology such as “will”, “guidance”, “would”, “prevailing”,“still be able to”, “should”, “confidence in achieving”, “turnaround”, “future”,“anticipated”, “continue”, “mid and long term”, “believes”, “outlook”, or similarwording. Such forward-looking statements reflect the current views of managementand are subject to known and unknown risks, uncertainties and other factors that maycause actual results, performance or achievements of the Group to differ materiallyfrom those expressed or implied. These include risks related to the success of anddemand for the Group’s products, the potential for the Group’s products to becomeobsolete, the Group’s ability to defend its intellectual property, the Group’s ability todevelop and commercialize new products in a timely manner, the dynamic andcompetitive environment in which the Group operates, the regulatory environment,changes in currency exchange rates, the Group’s ability to generate revenues andprofitability, and the Group’s ability to realize its expansion projects in a timelymanner. Should one or more of these risks or uncertainties materialize, or shouldunderlying assumptions prove incorrect, actual results may vary materially from thosedescribed in this report. Straumann is providing the information in this release as ofthis date and does not undertake any obligation to update any forward-lookingstatements contained in it as a result of new information, future events or otherwise.The availability and indications/claims of the products illustrated and mentioned inthis presentation may vary according to country.STRAUMANN March 26 2009 2

Gilbert AchermannPresident and CEO

Straumann’s growth opportunity in the dentalimplant and regenerative marketImplant dentistrymarket* 2008100% = CHF 3.6bnRegenerative dentistrymarket* 2008100% = CHF 0.35bnStraumann18%Straumann

Straumann’s growth opportunity in the restorativemarketCADCAM elementsmarket* 2008100% = CHF 1.1bnCADCAM equipmentmarket* 2008100% = CHF 0.4bnStraumann

Animation: A comprehensive range to rescue,restore, or replace…STRAUMANN March 26 2009 6

… covering every customer segmentDirect sales to 100 000customers worldwideSurgicalRegenerativesProstheticsCADCAMDentalspecialists*General dentists(DMD/DDS)**DentaltechnicianPatient* Surgically active dental professionals irrespective of specialtySTRAUMANN March 26 2009** Restoratively/prosthetically active dental professionals irrespective of specialty7

Partnership between leading innovators in dentalimplants & ceramicsPartner of choice forceramic materials & finalrestorations• Quality• Esthetics• PrecisionPartner of choice for implantand CADCAM solutionsSTRAUMANN March 26 2009 8

Straumann’s prosthetic range expanded withIvoclar Vivadent’s e.max ceramicsStraumann ®Anatomic IPSe.max ® AbutmentIPS e.max ® crownby Straumann ® CADCAMSTRAUMANN March 26 2009 9

Straumann acquires technology for preoperativeplanning and guided surgeryDental business of privately heldIVS Solutions AG, Chemnitz,Germany, acquiredIVS specializes in digital implantplanning using CT/DVT imagingdata and templates for guidedsurgeryIVS complements Straumann’sopen-system approach topreoperative planning and guidedsurgerySTRAUMANN March 26 2009 10

Acquisition complements Straumann’s CADCAMprocess and strengthens digitalization expertiseComplements portfolioOutstanding market acceptanceState-of-the-art technologyBroad expertise, long experienceStepwise introduction later in 2009STRAUMANN March 26 2009 11

Dr. Sandro MatterExecutive Vice President Products

The Straumann ® Dental Implant System:one system; one instrument kit; all indicationsStraumann ® Soft Tissue Level PortfolioPredictable. Efficient.Straumann ® Bone Level PortfolioEsthetic. Flexible.STRAUMANN March 26 2009 13

New generation Bone Level Implant rangePerfect complement to tissue levelrangeMaximum flexibility, minimumcomplexity: small number ofcomponents covering all indicationsand preferencesQuadruples Straumann’s addressablemarketMinimal bone lossSTRAUMANN March 26 2009 14

Convincing clinical resultsSmile IAim: To prospectively investigate estheticoutcomes of early implant placement insingle-tooth extraction sockets in theesthetic zone with Straumann Bone LevelimplantsResults:

The champion’s secret is… functionality, reliability,and estheticsSTRAUMANN March 26 2009 16

Lean prosthetic portfolio covering all indicationsand preferencesTissue LevelBone LevelSTRAUMANN March 26 2009 17

The one and only…The Straumann systemrequires only asingle screwdriverSTRAUMANN March 26 2009 18

The new Straumann ® Anatomic IPS e.max ®AbutmentA standardized premium ceramic restoration withprepared mucosa margins for perfect esthetics andhigh stabilityAvailable in Europe from April andNorth America from June/JulyOutstanding mechanical strength and durabilityProduced in IPS e.max zirconium dioxide ceramicexclusively for Straumann by…STRAUMANN March 26 2009 19

New Straumann ® Anatomic IPS e.max ® abutmentoffers a flexible, ‘off-the-shelf’ solutionTwo gingival heightsTwo shades andTwo configurations (straightand angled)STRAUMANN March 26 2009 20

Straumann ® CADCAM solutions in IPS e.max ®lithium disilicate ceramicHighly esthetic, translucent,colorable material for naturallooking restorationsHigh strength (360 MPa), qualityand durabilityClinically proven materialComplements Straumann’srange of modern materials(ceramic, cobalt chrome,titanium and polymer)IPS e.max ® crownby Straumann ® CADCAMSTRAUMANN March 26 2009 21

Roll-out plansCrownsCopingsVeneersInlaysOnlaysAustria,Germany,Switzerland as ofJune 2009AvailableEurope-wideby end 2009STRAUMANN March 26 2009 22

Straumann ® CADCAM – partner of choiceStraumann ’ s full CADCAM solutionMaterialSoftware Indication Production ScannerBroad array of estheticmaterials with the IPSe.max lithium disilicateCAD softwareprovides simplicity& new opportunitiesExtensiverange ofapplicationsState-of-the-artcentralized millingAdvanced scannertechnology designed tomeet future needsSTRAUMANN March 26 2009 23

Integrated processes, compliant with medicaldevice regulations (MDD, FDA)Scan modelDesignrestoration@CentralizedmillingFinishing(ceramiclayer, coloring)STRAUMANN March 26 2009 24

Etkon visual 5.0 CADCAM software updateOcclusal surface database- incorporates patient’s bite in prosthetic design(cut-back or full-contour crowns)- enables Straumann to offer IPS e.max lithiumdisilicate ceramic through central milling service- optimum support design for porcelain veneering- complements tooth libraryBridge undercut feature- up to 10 degree variation of one die- complements crown undercut facilityNew Straumann® Scanbody 1 (CAD abutment)- fully digitalizes abutment design process- covers all Straumann implant platformsSTRAUMANN March 26 2009 1 CE mark pending25

New instruments for guided implant surgeryIncreased safety forimplant placementSTRAUMANN March 26 2009 26

Straumann’s new instrument kit for computerguided surgeryOne kit covers allStraumann implantsCompatible with all ‘open’3D planning systemsClinically testedImproves accuracy inimplant placementFollows proven Straumannprocedures (incl. profilingand tapping)STRAUMANN March 26 2009 27

Animation: New instruments for guided surgeryMOVIESTRAUMANN March 26 2009 28

Roxolid – the first material specifically designedfor dental implantsTitaniumzirconiumStronger implants 1 greater reliability more treatment optionsExcellent osseointegration 2Thinner implant designs more possibilities in the esthetic zone reduced need for bone augmentationUS regulatory clearanceAvailable 2009/101Based on internal specifications and ASTM F67STRAUMANN March 26 2009 2 Gottlow J. Preclinical data presented at the 23rd Annual meeting of the Academy of Osseointegration (AO), Boston, 29February 2008, and at the 17th Annual Scientific Meeting of the European Association for Osseointegration, Warsaw,September 2008

Potential benefits of thinner implantsAvoidance of bone augmentationprocedures in marginal casesLarge potential cost savings (e.g.approximately EUR 400-600 forsingle-tooth guided boneregeneration treatment)Simpler implant dentistryBroader indicationsSTRAUMANN March 26 2009 30

Extensive international clinical programPilot study22 partially edentulous patients treatedPreliminary 6-12 month data: very promising survivalrates 1Multi center studyProspective double-blind randomized design assessingsuccess and survival rates, crestal bone and soft tissueparameters88 patients already treated in 8 centersPreliminary 6-month data: very promising resultsNon-interventional study (NIS)>300 patients worldwide30-40 centersStatus: >80 patients and >125 implants clinicallydocumented in 6 countries1Barter S et al. Clinical data presented at the 17th Annual Scientific Meeting of theSTRAUMANN March 26 2009 31European Association for Osseointegration (EAO), Warsaw

New high performance membraneConvenient, fastapplicationEffective barrier functionResorbable: no surgeryneeded for removalAvailable 2009/10 11Pending regulatory approvalsSTRAUMANN March 26 2009 32

The changing face of dentistry: the digital worktopDentistStraumann desktopsImaging(e.g. intraoralcameras and DVtomography)CaseManagementDICOMImportImplantPlanningProductLibraryLive SupportIVSLabManagementDental laboratoryModelScanningProstheticDesignStraumannCADCAMscanningStraumanndental networkStraumann CADCAMmanufacturingImplantPlanningProductLibrarySTRAUMANN March 26 2009 33

Gilbert AchermannPresident and CEO

Saving on a dental implant solution is a falseeconomy – especially nowA successful practice thrives on satisfied patients and optimaltreatment outcomesThe consequences of delaying treatment or using a “cheap”solution cost the patient more in the long termHealthy dentition is more than a ‘consumer product’ andcontributes to long-term quality of lifeReliable business partners are particularly valuable in times ofuncertaintySTRAUMANN March 26 2009 35

Saving on CADCAM is a false economy – especiallynowTo survive in the future, dental laboratories will have toautomatize, consolidate, outsource to low-labor cost regions, orspecializeInvestment in CADCAM technology (scanner and/or millingmachine) is a sufficient means of automation to increaseproductivityIn-lab scanning with third-party centralized milling is the onlyrealistic model for the majority of laboratories,STRAUMANN March 26 2009 36

Ethical standards: support for AdvaMedStraumann has joined AdvaMed 1 in the USAdvancement and safe and effective use of medical technologyCode of ethics covering- ‘Sponsorship’ of research, education, conferences etc.- Hospitality and donations- Promotional activities- Arrangements with consultants* American Advanced Medical Technology Association1Advanced Medical Technology AssocationSTRAUMANN March 26 2009 37

Being a solution provider means offeringcomprehensive services in addition to qualityInnovative, state-of-the-art concepts and productsRigorously tested in clinical centers and everyday practiceBacked by peer reviewed publicationsTested premium titanium, stringent in-process quality checksAfter-sales support, ‘hotline‘Convenient ordering and deliveryQuality education and trainingGuarantee and supportCertainty of replacementNetwork (ITI etc)TransparencyStraumannBudget brand???????????STRAUMANN March 26 2009 38

Recovery begins in the mind; health begins withteethMore than 250 million people in the industrialized world are missingone or more teethOnly 10-15% of patients seeking tooth replacement get implantsolutions, despite their superiority to conventional treatmentsThere are huge patient populations in emerging economies, whereimplant and CAD/CAM dentistry are not establishedOnly a small proportion of dental laboratories have invested inCADCAM technology, which will determine their ability to survive inthe mid to long termRegenerative dentistry has only started to make inroads in manycountriesThere is no reason to suggest that our markets should not expand inthe mid to long termSTRAUMANN March 26 2009 39

Innovation and collaborations sustain competitiveadvantage and fuels growth in the coming yearsBone Level rangeCAD/CAM prostheticsSLActiveRoxolidGuided surgeryRegenerativesSTRAUMANN March 26 2009 40

Questions & Answers

Calendar of upcoming events28 April 2009 First quarter 2009 net revenues11 August 2009 Half-year results 2009Detailed calendar on www.straumann.comSTRAUMANN March 26 2009 42

Your Investor Relations contactsFabian HildbrandHead of Corporate Investor RelationsPhone +41 (0)61 965 13 27Mobile +41 (0)79 392 80 32Emailfabian.hildbrand@straumann.comDéborah van WessemInvestor Relations CoordinationPhone +41 (0)61 965 12 66Mobile +41 (0)61 965 11 03Emaildeborah.van.wessem@straumann.comSTRAUMANN March 26 2009 43

A replenished innovation pipeline (surgical)ProjectKey benefitIntroductionRoll-outPotentialSLActiveIncreased security,cuts healing time to 3-4 weeksLaunched in mostmarketsLaunchesin Korea (’09) andJapan (expected ’10)>35% of implantunit sales by end2009Bone Level ImplantExpanded options fortreatment approachesLaunched in Europe,N. America and initialAPAC marketsRoll-out Asia andRoW (‘09)Addressablesegment:~75% of implantmarketRoxolidSmall diameter implants,high strengthand osseoconductivityInitial lunchesplanned ‘09Addressablesegment:~10-20% offuture marketNew implant materialTooth-colored implantfor high-end estheticsInitial launchesplanned ’11/’12Addressablesegment:~10-20% offuture marketComputer guidedsurgery & planningInstruments enablingtemplate based surgery;ease of useGuided Surgery Kitlaunched in ‘09Introduction ofIVS based systemslater in ‘09n.a.STRAUMANN March 26 2009 44

A replenished innovation pipeline (regenerative)ProjectKey benefitIntroductionRoll-outPotentialStraumannBoneCeramicFully-synthetic,optimal handling,morphologyand resorptionLaunched inN. America,Europe andinitial APACLaunchesin Korea (’09) andJapan (expected ’10)Addressablemarket:Up to 25%of all implantproceduresStraumannEmdogain PLUSConvenient combinationfor wide periodontal defectsLaunched inEurope and initialAPAC markets (’06)N. America planned ‘09Addressablemarket:Up to 10% ofperiodontalsurgicaltreatmentsMembraneResorbable,easy andprecise to useInitial launchesplanned ’09/10Addressablemarket:>50% of guidedboneregenerationproceduresSTRAUMANN March 26 2009 45

A replenished innovation pipeline (prosthetics)Project Key benefit IntroductionRoll-outPotentialStraumann® CADCAMin IPS e.max®Full crown restoration Launch ‘09Addressablesegment:>30% ofCAD/CAMelements marketStraumann AnatomicIPS e.max® abutmentHigh performance,tooth colored,high-end estheticsLaunch ‘09Addressablesegment:10-15% ofabutment marketStraumannCustomizedabutmentsHigh-end estheticsEtkon scannedcustom abutmentslaunched in Europeand N. America (’08)Addressablesegment:10-15% ofabutment marketDigitaldentistry projectsDigital workflow:Imaging plus CAD/CAMInitial launch planned ‘10n.a.STRAUMANN March 26 2009 46