of real estate - Keller Williams Realty

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"Although everyone is working theirown business, there is a unity at KellerWilliams. Everyone is pulling foreach other, which is unique in thecommercial real estate industry."- Daron Campbell“THAT’S HOW WE DO ITAT KW COMMERCIAL”Culture at work in L.A.By Jennifer LeClaireDaron Campbell and Jeff Peldon were friendly competitorswith parallel career paths in Los Angeles’ ultra-competitivemultifamily sector for decades. Now, they’re on the same team.Both top producers, Campbell and Peldon joined Marcus& Millichap early in their careers – at the same time. Thenthey launched separate RE/MAX Commercial offices – at thesame time. In April 2010, they both joined forces with KWCommercial.None of it was planned, but after years of competing forthe same multimillion-dollar apartment deals, the commercialreal estate veterans are glad to be on the same team. Giventhe duo’s parallel career track, it’s not surprising that theyboth offer the same reason for switching allegiances to KWCommercial. It’s all about the culture.“KW Commercial is the opposite of other firms,” saysCampbell, director of KW Commercial at the Studio Citymarket center, who also spearheads the Distressed AssetsGroup. "There is a corporate dedication to the cause. Theculture fosters teamwork and that’s vital in order to hit on allcylinders in a commercial environment.”Under Campbell’s leadership, the Los Angeles BusinessJournal named his RE/MAX Commercial office the fastestgrowingcommercial real estate company in Los Angeles forfour consecutive years, with 2007 sales volume exceeding $1.2billion. He has personally sold more than $2.3 billion in hiscareer. He earned the RE/MAX Lifetime Achievement Awardand was inducted into the RE/MAX Hall of Fame, amongother honors.But when KW Commercial came along, it was clear to himthat’s where he belonged.“Although everyone is working their own business, there isa unity at Keller Williams. Everyone is pulling for each other,which is unique in the commercial real estate industry,” saysCampbell. “At KW Commercial, it’s not dog-eat-dog. Myteam actively works with the residential agents in our marketcenter to show them how they can make money partneringwith the commercial group. With residential and commercialunder one roof, we have the most powerful model in NorthAmerica.”Even in a down market, the team-oriented Campbell is stillon top of his game. His motto: stick with the basics. As he seesit, it’s too easy for a top producer to become complacent andneglect lead generation – or neglect their clients. Campbellstays in touch with clients whether or not they are buying orselling, because he knows even the strongest relationships don’tmaintain themselves.“During difficult times, clients are looking more thanever for an absolute expert at whatever it is they are trying tobuy or sell. So generalists will absolutely starve and go brokein this market. It’s a mistake to try to deal in every type ofcommercial product type.”Along with Peldon, who serves as COO for KWCommercial at the L.A Westside market center, Campbellis working to make KW Commercial a premier commercial12 outfrontNov./Dec. 2010 • vol. 7 no. 6Keller Williams Realty
Daron CampbellJeff PeldonPhotos by Ron Murraybrokerage in Los Angeles. Both men expect to collaborate onmultifamily deals as teammates rather than competitors.Like Campbell, Peldon earned the RE/MAX Lifetime AchievementAward and was inducted into the RE/MAX Hall of Fame, among otherhonors. He was also named one of the San Fernando Valley BusinessJournal’s 2008 Outstanding Commercial Real Estate Brokers. Hiscommercial real estate career spans 30 years.As Peldon puts it, he “flirted” with Keller Williams Realty for a fewyears before deciding to “marry” the company.“I wanted to see if KW Commercial would grow legs. After watchingthe growth for the last couple of years, I decided KW Commercial isthe right company with the right elements in place, and this is the righttime to get on board,” Peldon says. “Beyond the profit sharing, whichdoesn’t exist anywhere else in the commercial world the way it does atKW Commercial, the culture is what attracted me to the company.”A key success factor for Peldon in the current economy has proven tobe his flexibility. He works with clients to help them resolve propertyissues by focusing on alternative ways of buying, selling and financing,and he believes in being brutally realistic with clients about the value ofproperties.“At KW Commercial, it’s a level playing field. No one has to benervous about working with another agent,” Peldon says. “We have awritten pledge. We have a belief system of integrity. We have standards.We are looking for the win-win for all sides of the transaction. Someclients and agents I speak to look at me as if they’ve never heard of thatapproach in a commercial transaction. But that’s how we do it at KWCommercial.” kwC O N G R AT U L AT I O N S !Marvin J. Greenberg, directorof KW Commercial at theFargo-Moorhead (N.D.)market center, has beennamed the regional real estaterepresentative to Wal-Martfor all of Minnesota and NorthDakota. He will market andsell lots owned by Wal-Martin these states. He will also beperforming site selection fornew markets in the region.Keller Williams Realty Nov./Dec. 2010 • vol. 7 no. 6outfront 13
Page 6 and 7: kwCover StoryGAMECHANGINGTIMESAVING
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Page 11: “The biggest thing holdingme back
Page 16 and 17: RED ALLOVERVision to succeedIn a ma
Page 18 and 19: FAST TRACKtopTO THEGena PittelkoLux
Page 20 and 21: Midcourse CorrectioncomfortExitzone
Page 22 and 23: 50PRODUCING TEAMS*TOP*BASED ON TRAN
Page 24 and 25: KellerWilliams Realtytakes top hono
Page 26 and 27: Linda Kepple and Steve GreenFRIENDS
Page 28 and 29: Referral ResourcesMeet me in St. Lo
Page 30 and 31: GRACE, DIGNITY AND LIFELESSONS IN U

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