of real estate - Keller Williams Realty

SEEN HEARDANDat the Luxury Homes by Keller Williams’Third Annual Luxury RetreatTed Jones,Ph.D., senior vice president, chief economist forStewart Title Guaranty Co.“The recovery in every recession since 1949 has beenled by a recovery in the housing market ...24 months from now, we’re going to be looking backand slap ourselves for not buying now. There’s neverbeen a better time to buy a luxury home."Bob Satawake,associate, Chicago, Lincoln Park market center“Every 90 days, I physically get in front of everyperson I’ve done a deal with or want to do adeal with. Texting and email are great, but we area people business. People want to physically seepeople, and it validates them when you make thatextra effort.“The greatest benefit of membership in LuxuryHomes by Keller Williams is the people. I don’t haveto worry or do a lot of legwork trying to find the rightfit when I refer a client to a member of this division.”can list their house or they can sell their house, andthat by pricing the home within the market, I canposition them to receive an offer.”Fueled by her success, Pittelko’s career is on a sharpupward trajectory, and she says she often has a hardtime sleeping because she is anxious to get back tothe office and start setting appointments. Her guidingprinciples: time blocking and honoring her schedule,which allows for three to four hours on the phoneevery day drumming up new business and cultivatingpast clients.She stays very connected to her past client base whoare drawn to her warm personality and accessibility. Atthis point in her career, Pittelko says she often spendshours memorizing comps, solds and market data, sothat she can easily converse with clients about what isreally happening on the street – being sure to reach outonce a week with updates.Pittelko has big plans for 2011 – continuing toleverage her membership in Luxury Homes by KellerWilliams and establishing her leadership withinthe upper income sector of the market. With anenthusiasm that has proven to be contagious, she says,“It’s going to be extreme!” kwAnita Rich,associate, Encino – Sherman Oaks market center“You have to have confidence. It can come fromknowledge of the market, how you present yourself orbeing a part of the same sphere as your clients.“My biggest successes have come from reaching outto other agents, understanding the law of reciprocityand realizing that we’re all in this together. Once, I gotthe listing because I made a point to not bad-mouthanother agent. The client later mentioned that noneof the other agents had been so gracious.“Be prepared to think outside of the box. It will beexpected of you.”James Anderson,associate, Santa Monica market center“View yourself among your clients as a concierge. Be inthe center of the action. I once hosted a party at thehome of recent buyers and asked them to invite 10 to12 of their best friends over to celebrate their newhome. I served as the bartender and, in doing so, gotto talk with all of their friends.“I have closed about $22 million in referrals dueto Luxury Homes by Keller Williams. This divisionhas changed my life. When other companies try andrecruit me, I want to say, ‘Do you understand that I amimpossible to recruit? I have an entire national companycheerleading for me and helping me to grow mybusiness. ‘”Keller Williams Realty Nov./Dec. 2010 • vol. 7 no. 6outfront 19