of real estate - Keller Williams Realty

“At Keller Williams, everyone is likeminded.Everyone is moving forwardwith the same mission to serve moreclients better ... to be surroundedby people like this is fascinating. It’srefreshing. It’s gratifying."- ROD FORSYTHRod ForsythForsyth on keepingahead of the Calgarymarket• “We make it a goal to returnevery call that comes into thisoffice within 10 minutes. If we’reon an appointment, we answerthe call and ask if we can getback to them within the hour.”• “If the seller’s pricingexpectations are still in 2006 and2007, we gently turn them down.We can’t help everybody. We arefocused on motivating qualifiedsellers. We want to get a dealdone in 60 to 90 days. Buyersare in control of this market.”• “If your focus is client service,there is no sense in having 20 or30 listings priced to where onlyfive of them are going to sell.You are going to end up making20 clients mad. You have to sitpeople down and explain thestate of the market.”CalgaryTAKES IT UPBy Jennifer LeClaireRod Forsyth is used to winning.He’s been a heavy hitter since heentered the real estate world in 1986– and he’s been a member of the No.1RE/MAX office in the world for thepast 10 years.Recently, Forsyth refocused hisdefinition of winning with an eyetoward what matters most. After22 years with RE/MAX in Calgary,Forsyth decided to join Keller WilliamsRealty to pursue a culture that alignedwith his own values: God, family andthen business.“The culture, the systems, thetraining, and the singular focus onlearning how to serve my clientsbetter drew me to Keller Williams,”Forsyth says. “Even though I’ve beenin real estate for 24 years, I’m takingadvantage of the training. I know it’sgoing to reignite my career.”That’s a bold statement coming froma noted dealmaker who ranks in thetop 2 percent of all Calgary real estateagents. Having helped more than 1,400families buy and sell homes, Forsythwas ready to reinvigorate his own brandKEY PLAYER INA NOTCHand to tap into the tools, systems andtraining that could take his career tothe next level.As he sees it, now’s the time tomake a move. Home sales in Calgaryare down. In fact, there were 1,500transactions in September, whichdoesn’t bode well for the 5,500 agentsthere. Joining forces with KellerWilliams Realty is causing him to, as heputs it, “refocus and re-systemize.“At Keller Williams, everyone islike-minded. Everyone is movingforward with the same mission toserve more clients better,” Forsythsays. “To be surrounded by people likethis is fascinating. It’s refreshing. It’sgratifying.""The Keller Williams system iseffective, efficient and predictable. Thisis the only company I feel I should bea part of. The opportunities within thissystem to grow and create your ownoffice and franchise are remarkable.Keller Williams not only helps yougrow – it helps you grow to whateverlevel you wish to go.” kw14 outfrontNov./Dec. 2010 • vol. 7 no. 6Keller Williams Realty