National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
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ati<strong>on</strong>al <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Ethical</strong> <strong>Issues</strong> <strong>and</strong> <strong>Indian</strong> <strong>Media</strong> <strong>on</strong> ovember 26, 27 201026.11.2010Sessi<strong>on</strong> IANews vs Paid News11.00 am – 1.00 pmPaid ews: A Message to ReadersLakshmi L LundResearch Scholar (PhD)Dept. of Communicati<strong>on</strong> <strong>and</strong> <strong>Media</strong> StudiesBharathiar UniversityCoimbatoreP.E.ThomasAssociate Professor <strong>and</strong> HeadDept. of Communicati<strong>on</strong> <strong>and</strong> <strong>Media</strong> StudiesBharathiar UniversityCoimbatoreAbstractIn recent years, the phenomen<strong>on</strong> of paid news has acquired a new <strong>and</strong> pernicious dimensi<strong>on</strong> in the sphere of political news. Inthe financial reporting sector, private treaties between media houses <strong>and</strong> the corporate organizati<strong>on</strong>s are <strong>on</strong> the rise. All this hasgiven birth to ‘rate cards’ <strong>and</strong> ‘packages,’ which in lay man's language means a ‘menu card’ of the price tags attached to thecoverage the individual or corporate entity receives from the media house. The aim of this paper is to c<strong>on</strong>vey a message t<strong>on</strong>ewspaper readers that time has come to know about the media, rather than knowing from the media.Dept. of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>, Periyar University, Salem
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