National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
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ati<strong>on</strong>al <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Ethical</strong> <strong>Issues</strong> <strong>and</strong> <strong>Indian</strong> <strong>Media</strong> <strong>on</strong> ovember 26, 27 2010How to Curb Paid ews?Dr Ravindra ChincholkarDept. of Mass Communicati<strong>on</strong>Sholapur UniversityMaharashtraAbstractPaid news is not new for media, it has been a regular practice of newspapers in the name of special supplements, advertorials orprivate treaties between newspapers <strong>and</strong> corporate houses since 1980. Many a time, readers are unaware about the paid c<strong>on</strong>tent in thenewspapers. Misleading c<strong>on</strong>tent is a serious crime of media against every citizen. The present paper argues the case of effectivemeasures to curb paid news.Dept. of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>, Periyar University, Salem