Authority Grant Funding Request Requested Motion: Approve a ...

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122There are many in our community that are hard to employ. They may have physicalor behavioral issues that are unattractive to employers, but these issues may noteffect performance for particular jobs. This group is often overlooked or ignored whenapplying for employment because of these issues. The Anchorage Urban Leaguehas created this new project to train and employ this demographic. The projectconsists of the following:D. STREET MERCANTILEThis social enterprise will be a retail store at 425 D. Street. Here we will sale basichard to find sundries and vendible items. This store will also serve as an outlet forvarious cultural crafts made by the diverse international cultures that reside inAnchorage. We will be able to hire 2-3 part time positions to work at the retail portionof our store.URBAN PRINTSUrban Prints will be a direct to garment silk-screen print shop. We will employ at-riskyouth and others who are able to perform repetitive manual labor. As a successfulmodel for a social enterprise, direct to garment printing is a lucrative business thatcreates jobs and work force development. There are examples of successful socialenterprises like this occurring nationwide. One is: Homeboy Industries(http://homeboy-industries.org/index.php/silk-embroidery).This industry is great for employing the hard to employ. There is low overhead, verylittle inventory, and mostly manual labor. Work is created upon order and the labor iseasily learned. All the equipment involved will be located in our downtown storefrontat 425 D. Street.TRAINING FACILITYThe site will also include a training room with a small classroom set up. This spacewill be used for meetings and small presentations, but the main purpose for it will bethe Customer Service/Retail Training Program that we created to prepare unskilled orfirst time workers for jobs in the retail sector. This course will be a 8-10 hour classand will be spread out between two days, a Friday evening, and all day Saturday.The class will be given at least once a month or more based on demand. We willtrain 10 people at a time (120 people a year) in all subjects related to the retail salesindustry. We will use video cameras to role-play and critic performances in both themock interview and several scenarios around customer interaction. This course will
123prepare participants for employment in the field or retail. We will also award acertificate upon completion.Evaluation CriteriaWe will measure success on several levels per training, and work experiences whileon the job. The program goals that we will measure include: 1) earning revenue tosupport all administration costs of the program as well as supplement unrestrictedrevenue for the Anchorage Urban League, 2) fostering transition into independencefor our employee's and participants, 3) fostering realistic expectations regardingemployment, 4) attaining of employment, 5) increasing employability through on-thejobtraining, skills development, etc.Project success will be measured by whether or not we achieved any, some, or all ofthese goals. We will measure the percentage of participants who complete thetraining program. We will survey the participants to find out if they feel the training, orthe employment has better prepared them for work in the private sector. We will alsosurvey participants to find out if their attitudes and behavior toward employment haschanged. For example, are they more confident about the interview process, havethey developed new job skills, etc. If we can effect the attitudes and barriers such asfear, intimidation and low self-confidence then we will have impacted the "selfimposed"obstacles which can often times be the most challenging to an individualslong term success.We will also check with other employers who hire our participants to see if they feelthat AUL is providing the right skills.SustainabilityThis projected will be ongoing and continue as long as the business is viable andable to generate enough revenue to sustain itself, which we believe it will be.Our employees will participate in the marketing, printing, and retail sales of our items.We have compared prices of other local and national printers, and our prices areapproximately 20% lower then those we compared with. This is mainly because weare not taking out any loans or incurring any debt in the set up our shop.Revenue earned at the print shop will be re-invested back into the company. Thisrevenue will primarily be based on the amount of orders and the size of orders. Wewill market the printing service to various local organizations and companies,including other non-profits, schools, restaurants, local retail stores etc... D. Street
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Page 7 and 8: 127Anchorage Urban League. We have
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Page 17 and 18: 137Mr.!Troy!Buckner! ! July!14,!201
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Page 35 and 36: 155iii.Collaborating and partnering
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