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Case StudyCase Studygirls get active in Stokeimproving healthhealth in Birminghamaccess for allStreetGames takes sport to the doorstep ofdisadvantaged communities and ensures that nogroups within those communities feel isolated orexcluded.Stoke-on-Trent City Council runs the largest projectwithin the StreetGames network. StreetGamessessions are delivered in 17 electoral wards. Everynight, between 9 and 11 sessions engage over 150young people.There are too few girls in StreetGames Stoke –and Stoke is not alone. It is a patternreplicated across sport as a whole.To give the girls a better chance, the CityCouncil and StreetGames tested a new way toinvolve 80 year 7/8 girls, from 6 high schools.The scheme started with girl-only football sessions,organised by youth volunteers Sarah Minshall andKate Beer and managed by sport development stafffrom Stoke Sport and Leisure Department.Thesessions increased the girls’ confidence, improvedcore skills and developed their ability as all roundfootballers.The girls then formed 10 5-a-side teamswhich played each other every week for ten weeksand then enjoyed their own tournament.changing sport,hanging communities,changing livesWe listen to all young people.We especially listento girls, minority groups within inner city areas, andto other groups at risk of missing out on sport. Bylistening to these groups StreetGames has becomeone of the most successful organisations operatingin the UK today at connecting with hard to reachyoung people.“I love working on this project. It is gettinggirls active, giving them something fun to doand giving those who want to develop theirskills further a way to achieve their goals.”Kate Beer, volunteer with StreetGames inStokeAs a result of the project’s success, Stoke-on-TrentCity Council’s Sport and Leisure Department nowpartner with the FA and Staffordshire Fire andRescue Service to provide a Girls’ FootballDevelopment Centre.The Centre keeps the girlsplaying football, continues to develop their abilitiesand helps them have fun. The Centre will make iteasy for the girls to join local teams when they areready for 11 a side football.Communities without easy access to sport areoften unhealthy communities.The same socioeconomicbarriers that hinder young people’saccess to sport produce poor health rates and, inparticular, rising levels of obesity.StreetGames works to combat this and have apositive impact on young people’s heath.The StreetGames Heart of Birmingham project is part ofthe PCT’s response to youth obesity.And the area needsaction as one quarter of Year 6 children in the area areobese! Funded by the Heart of Birmingham TeachingPrimary Care Trust and NHS Change4Life we make a rangeof sports and activities free and accessible on the doorstep.Statistics show that the West Midlands region has thelowest rate of sports participation in England – theresimply isn’t enough sports provision at the right time, inthe right style and at the right price to suit the needs ofthe region.Launching in January 09 with a football tournamentattended by more than 100 inner city young people fromLadywood, Handsworth,Aston and Soho the projectdelivered over 400 free multi-sport sessions, 296 StreetCheer sessions and more tournaments in schools, parks,sports centres and youth centres. Over 100 new coacheshave been trained in Street Cheer, Football, Dodgeball andBoxing.The project has also set up new activitiesfor young people with mental health issues and fordeaf young people.“The new NHS Change4Life movementencourages people to ‘Eat well, and ‘Movemore’ – this StreetGames Heart of Birminghamproject is already taking great strides towardsthese objectives by reaching hundreds of innercity young people and engaging them in fun,different, accessible sporting activities, makingphysical activity part of their day to day lives.”Kevin Haywood, head of public health for theHeart of Birmingham PCT
Case Studydeveloping communitiesStreetGames projects don’t just help young peopleaccess sport; they can become community hubs thatbring people together and change lives through sport.We work closely with third sector and communitygroups to ensure the impact of our projects is farreaching.Through our Legacy Leaders programmewe share knowledge and experience of this workmethod to inspire a new wave of community hubs.Case StudyLilian Baylis Old SchoolThe North Lambeth and North Southwark SportAction Zone transformed a mothballed 1960’s schoolbuilding on a troubled estate in South London into athriving community sports centre.Before Lilian Baylis Old School, the area had nocommunity hub, simply a vacant school building. Now,facilities include: the Michael Jordan Basketball Court,a dance studio and fitness area, four multi-purposesports halls, boxing ring, indoor football pitch, healthyliving centre and numerous classrooms/educationalfacilities.The centre enables over 4,000 individuals a year toattend one of the 100 or more sessions/activitiesheld every week. Over 70,000 attendances in totalwere recorded in the last year, 30,000 of these wereattendances by young people at StreetGamessessions, delivered both at the centre and via itsoutreach programme into 22 neighbouring estates.The centre is a hub for a wealth ofcommunity/sports groups and partnersincluding The North Lambeth HealthyLiving Network, Lambeth Youth Offending,London Active Communities, PACT (PersonalAttainment & Community Training), Nike andThe Football Foundation. Brian Dickens MBEis the manager of the Sport Action Zone andStreetGames Partnership Advisory.footballer of the futureEmmanuel Andrade has gone from attending his localStreetGames football sessions to playing for MillwallFootball Club!At 13 years old Emmanuel started attending regularStreetGames football sessions at Lilian Baylis. Herepresented the sessions in the Lambeth World Cup.This event is held every summer by Lambeth Council,Fulham FC and Sport Action Zone (SAZ).The besttwo teams from ten football programmes running inthe borough (in four age categories) compete in afinal tournament at Fulham FC’s training ground inMalden. Emmanuel’s team won their age category histalent was spotted.As well as playing for Millwall FC Under 16s andcontinuing his studies, Emmanuel remains involvedwith StreetGames at Lilian Baylis by working as avolunteer during the holidays and helping staff todevelop a youth forum. He is well respected by allchildren and is a great example of an inspiringLegacy Leader.Centre for Sport & LearningThe Centre for Sport & Learning (CSL) deliversStreetGames in Manton, Bassetlaw, the 5th mostdeprived ward in the East Midlands. For youngpeople living in this relatively isolated ex-miningcommunity, not having ‘stuff to do’ or places to gowas a problem.CSL operates from a youth and communitycentre at the heart of Manton.The centre wasdisused until local people decided tochange that. It has taken two yearsand bags of effort to raise the money.The PCT shares the building andmakes the greatest financialcontribution.As a result of these community efforts,young people now have a base fordance, arts, drama and singing andoutside there is a multiple use gamesarea – a MUGA which is soon to befloodlit.There are learning and leadershipactivities too which lead to YouthAchievement and sports awards.changing sport,changing communities,changing livesFootball sessions run at least twice a week (eighttimes a week during school holidays). Street Cheersessions are popular, with participants nowregularly performing at community events inand around Manton.The Street Cheer sessions are led by Sarah, avolunteer on The Co-operative StreetGames YoungVolunteers programme, a separate scheme run byStreetGames. Difficulties at home left Sarah a bit“I’ve never been proud ofmyself for anything in thepast but I am proud to beable to show other youngpeople that there areopportunities out therefor them to achievesomething.”Sarahshort on confidence and direction. She didn’t feel shefitted in well in the community.That’s all changed.Sarah now leads sessions, advises on communitydevelopment and has even met with Gordon Brownto discuss facilities in Worksop!“Sport does have the capacity to changelives; I’ve seen it here in Manton.StreetGames sessions, delivered via theCentre for Sport & Learning, have givenyoung people in this community a valuableoutlet for their energy and enthusiasm anda safe environment in which to learn newskills – both sporting and social.”John Mann, MP for Bassetlaw
Page 1: StreetGames: Legacy Leaderschanging
Page 8: creating more sports opportunitiesS
Page 11 and 12: what we’ve achieved and where we

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