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18 | trade Fair 2012<br />
<strong>Messe</strong> <strong>Essen</strong> 2012:<br />
ideas for the future<br />
The future east entrance<br />
of <strong>Messe</strong> <strong>Essen</strong>? This is the<br />
way it could look, should the<br />
Klapheck architectural firm’s<br />
concept become reality.<br />
The new Grugahalle from<br />
a bird’s-eye perspective:<br />
the vision of Italian architect<br />
Mario Bellini.<br />
Initial ideas for a comprehensive transformation of the fairgrounds<br />
have been presented to the Supervisory Board of <strong>Messe</strong> <strong>Essen</strong>.<br />
The date could hardly be more symbolic: just in time<br />
for <strong>Messe</strong> <strong>Essen</strong>’s 100th birthday celebration in 2013,<br />
the entire area surrounding the Gruga could present<br />
itself as state-of-the-art, if ambitious plans are realised.<br />
The vision for the future has been named “<strong>Messe</strong> 2012”,<br />
and in just five years it could become reality. At a special<br />
meeting to be held this autumn, the Supervisory Com-<br />
mittee, in collaboration with a panel of experts, will<br />
evaluate four overall designs that have already been<br />
submitted. Meanwhile, a feasibility study designed to<br />
clarify all the financing details has also been initiated.<br />
“We are pleased that the Supervisory Board has been<br />
extremely open to our planned modernisation project,”<br />
says Dr Joachim Henneke, CEO of <strong>Messe</strong> <strong>Essen</strong>. “It
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