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The Sports Goods Sector in Pakistan - TRTA i

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Another big opportunity lies for <strong>Pakistan</strong>, as some importers now want to shift part of theirbuy<strong>in</strong>g to other countries. Nevertheless, there are many hurdles that need to be addressed.PFMA is ask<strong>in</strong>g the Government to give 8.5% R&D of the FOB value to the footwear <strong>in</strong>dustryso that exports can grow from around US$150 million to US$500 million <strong>in</strong> the next fiveyears. <strong>The</strong> contribution is currently 6%.<strong>The</strong> follow<strong>in</strong>g steps should be taken to improve footwear exports:• <strong>The</strong> R&D amount to be made available to exporters for better product development.• Establish material test<strong>in</strong>g labs, which have affiliation with known <strong>in</strong>ternationallaboratories.• Establish a footwear <strong>in</strong>stitute that can provide direction, technical support and otherassistance to the factories.• Create a conducive environment to encourage <strong>in</strong>vestment <strong>in</strong> manufactur<strong>in</strong>g of footwearlasts, moulds and soles.• Sponsor <strong>in</strong>ternational tra<strong>in</strong><strong>in</strong>g of technicians <strong>in</strong> footwear factories.2.2.2 Reasons for fluctuations <strong>in</strong> importsIn the last five years, imports have <strong>in</strong>creased. Reasons for this <strong>in</strong>crease are as follows:• From Ch<strong>in</strong>a, large quantities of synthetic shoes were imported <strong>in</strong> the last three to fouryears. <strong>The</strong>se shoes are stylish and cheap. FOB prices are low. <strong>The</strong>y are under-<strong>in</strong>voicedand misdeclared, although the import duty is 25%. This has drastically hurt localmanufactur<strong>in</strong>g.• Big retailers like Bata and Servis started import<strong>in</strong>g massively.• Smuggl<strong>in</strong>g is a common practice.2.3 Pric<strong>in</strong>g structure of footwear <strong>in</strong>dustry2.3.1 Pric<strong>in</strong>g structureTable 2.4 Average unit value <strong>in</strong> US$ (FOB <strong>Pakistan</strong>), 2000-2005Unit 2000–01 2001–02 2002–03 2003-04 2004-05Total footwear 5.55 5.92 6.46 7.19 7.36Leather footwear 6.79 7.53 8.76 8.89 9.64Canvas footwear 1.57 1.64 1.99 2.26 2.32Other footwear 3.49 4.32 3.12 3.78 5.01Source: PFMABefore 9/11 the conversion rate was PKR 64/US$1. Immediately after 9/11, it dropped to PKR58/US$1.International Trade Centre 19

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