Page format and prices WW Magazin - Die Weltwoche
Page format and prices WW Magazin - Die Weltwoche
Page format and prices WW Magazin - Die Weltwoche
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Editorial<br />
Dear customers,<br />
For over 75 years now, <strong>Weltwoche</strong> has cultivated<br />
an independent <strong>and</strong> autonomous line. It is more<br />
disrespectful, more receptive <strong>and</strong> more troublesome<br />
than any other magazine. Nobody is keeping a closer<br />
eye on politicians. Wrongdoings are exposed through<br />
intensive investigations. <strong>Weltwoche</strong> doesn’t go with<br />
the tide but st<strong>and</strong>s for true diversity of opinion, for<br />
constructive controversy, for point <strong>and</strong> counterpoint. The spectrum<br />
ranges from Christoph Mörgeli to Peter Bodenmann—this dialectic force<br />
<strong>and</strong> openness is still unrivaled. We love a good debate <strong>and</strong> we always take<br />
the side of Swiss interest with passion. Sympathies with our obstinate<br />
<strong>and</strong> fascinating Alpine democracy at the center of Europe are a leitmotif<br />
of our news coverage.<br />
By placing advertisements in <strong>Weltwoche</strong>, you are targeting a highly<br />
attractive readership: educated above average, broad interests, high<br />
income <strong>and</strong> free-spending, with a lot of affinity for culture. <strong>Weltwoche</strong><br />
readers are connoisseurs <strong>and</strong> they look for quality, with high ethical<br />
st<strong>and</strong>ards regarding ecological <strong>and</strong> therefore sustainable production. In<br />
short: advertising in <strong>Weltwoche</strong> works. Not least thanks to our laid-back<br />
<strong>and</strong> relaxed layout.<br />
Thank you very much for your interest <strong>and</strong> the trust you have placed in<br />
<strong>Weltwoche</strong>.<br />
Roger Köppel<br />
publisher <strong>and</strong> editor-in-chief<br />
Audience<br />
Circulation <strong>and</strong> appearance<br />
German-speaking Switzerl<strong>and</strong>: 314 000 readers, 7.0% reach<br />
Total copies sold: 68 990 copies<br />
readers (1000) reach affinity<br />
Sex<br />
Female 131 5.8% 82<br />
Male<br />
Age<br />
183 8.3% 119<br />
14-29 56 5.4% 76<br />
30-50 122 6.9% 97<br />
51+<br />
Schooling<br />
136 8.3% 118<br />
Compulsory 28 3.7% 53<br />
Medium 133 6.1% 87<br />
High<br />
Household income<br />
153 10.0% 142<br />
Above CHF 10 000.–<br />
Professional acivity<br />
114 10.3% 146<br />
Top management, employed 12 11.4% 161<br />
Medium management, employed 54 8.6% 122<br />
Entrepreneur, company owner<br />
Leader<br />
16 11.6% 165<br />
Total leaders 47 20.1% 100<br />
Total top-leaders 19 23.4% 116<br />
Sources: MACH Basic 2012-2, MA Leader 2011<br />
WEMF circulation certificate 2012<br />
Circulation: 68 990 copies (certified by WEMF)
<strong>Page</strong> <strong>format</strong> <strong>and</strong> <strong>prices</strong> main issue<br />
2nd cover page<br />
Gross price: CHF 21 300.–<br />
Type area in mm: 208 · 269 mm<br />
Bleed in mm: 230 · 300 mm + 4 mm trim<br />
4th cover page<br />
Gross price: CHF 23 200.–<br />
Type area in mm: 208 · 269 mm<br />
Bleed in mm: 230 · 300 mm + 4 mm trim<br />
Coverspread<br />
Bruttopreis: CHF 52 720.–<br />
Satzspiegel: 430 · 269 mm<br />
R<strong>and</strong>angeschnitten: 460 · 300 mm + 4 mm trim<br />
Ouverture<br />
Gross price: CHF 36 700.–<br />
Type area in mm: 434 · 269 mm<br />
Bleed in mm: 460 · 300 mm + 4 mm trim<br />
3th cover page<br />
Gross price: CHF 16 910.–<br />
Type area in mm: 208 · 269 mm<br />
Bleed in mm: 230 · 300 mm + 4 mm trim<br />
1st 1/1 page, opposite editorial<br />
Gross price: CHF 18 160.–<br />
Type area in mm: 208 · 269 mm<br />
Bleed in mm: 230 · 300 mm + 4 mm trim<br />
1/1 page, opposite contents<br />
Gross price: CHF 17 740.–<br />
Type area in mm: 208 · 269 mm<br />
Bleed in mm: 230 · 300 mm + 4 mm trim<br />
Double page<br />
Gross price: CHF 30 800.–<br />
Type area in mm: 434 · 269 mm<br />
Bleed in mm: 460 · 300 mm + 4 mm trim<br />
1/1 page<br />
Gross price: CHF 15 400.–<br />
Type area in mm: 208 · 269 mm<br />
Bleed in mm: 230 · 300 mm + 4 mm trim<br />
2/3 page horizontal<br />
Gross price: CHF 13 200.–<br />
Type area in mm: 137 · 269 mm<br />
Bleed in mm: 150 · 300 mm + 4 mm trim
Notes<br />
1/2 page vertical<br />
Gross price: CHF 10 200.–<br />
Type area in mm: 208 · 131 mm<br />
Bleed in mm: 230 · 149 mm + 4 mm trim<br />
1/3 page vertical<br />
Gross price: CHF 7 060.–<br />
Type area in mm: 66 · 269 mm<br />
Bleed in mm: 79 · 300 mm + 4 mm trim<br />
1/3 page horizontal<br />
Gross price: CHF 7 060.–<br />
Type area in mm: 208 · 85 mm<br />
Bleed in mm: 230 · 103 mm + 4 mm trim<br />
All <strong>prices</strong> are additionally subject to value added tax of 8%.<br />
Serial advertisements: Gross price subject to 20% placement surcharge.<br />
Agency commission: 15%.<br />
Annual sales bonus: 15% as of CHF 40 000.– gross.<br />
Discount for charitable institutions: 50%<br />
(not eligible for sales <strong>and</strong> agency commissions). For clients on the ZEWO<br />
list only.<br />
Orders: The cancellation or postponement of orders that have been placed<br />
can only be accepted up to the advertisement deadline.<br />
If an advertisement is suspended after this deadline, <strong>Weltwoche</strong> retains<br />
the right to charge for the advertisement.<br />
Full bleed adverts: + 4 mm trim on all outer edges. Non-bleed elements<br />
must be placed 10 mm from the <strong>format</strong> trim.<br />
Insertion terms: Please consult www.weltwoche.ch/agb<br />
Volume discounts<br />
1/4 page horizontal<br />
Gross price: CHF 5 480.–<br />
Type area in mm: 208 · 65 mm<br />
Bleed in mm: 230 · 75 mm + 4 mm trim<br />
1/6 page vertical<br />
Gross price: CHF 3 900.–<br />
Type area in mm: 66 · 131 mm<br />
Bleed in mm: 79 · 149 mm + 4 mm trim<br />
1/9 page vertical<br />
Gross price: CHF 2 800.–<br />
Type area in mm: 66 · 90 mm<br />
Bleed in mm: 79 · 100 mm + 4 mm trim<br />
CHF 40 000.– 2% CHF 400 000.– 18%<br />
CHF 60 000.– 3% CHF 450 000.– 19%<br />
CHF 80 000.– 4% CHF 500 000.– 20%<br />
CHF 100 000.– 5% CHF 600 000.– 21%<br />
CHF 150 000.– 6% CHF 700 000.– 22%<br />
CHF 200 000.– 8% CHF 800 000.– 23%<br />
CHF 250 000.– 12% CHF 900 000.– 24%<br />
CHF 300 000.– 14% CHF 1 000 000.– 25%<br />
St<strong>and</strong>ard franc discounts for adverts <strong>and</strong> loose/glued/bound inserts for the<br />
main <strong>and</strong> <strong>WW</strong> <strong>Magazin</strong> may be added together within a 12-month period.
<strong>Page</strong> <strong>format</strong> <strong>and</strong> <strong>prices</strong> <strong>WW</strong> <strong>Magazin</strong><br />
2 nd cover page <strong>WW</strong> <strong>Magazin</strong> <strong>WW</strong> BIG ISSUE<br />
Gross price: CHF 25 000.– CHF 26 000.–<br />
Bleed in mm: 230 · 300 mm 249 · 330 mm<br />
4 th cover page <strong>WW</strong> <strong>Magazin</strong> <strong>WW</strong> BIG ISSUE<br />
ISSUEGross price: CHF 27 000.– CHF 28 000<br />
Bleed in mm: 230 · 300 mm 249 · 330 mm<br />
Coverspread <strong>WW</strong> <strong>Magazin</strong> <strong>WW</strong> BIG ISSUE<br />
Gross price: CHF 51 350.– CHF 52 350.–<br />
Bleed in mm: 460 · 300 mm 498 · 330 mm<br />
Ouverture <strong>WW</strong> <strong>Magazin</strong> <strong>WW</strong> BIG ISSUE<br />
Gross price: CHF 39 000.– CHF 40 000.–<br />
Bleed in mm: 460 · 300 mm 498 · 330 mm<br />
1/2 page vertical <strong>WW</strong> <strong>Magazin</strong> <strong>WW</strong> BIG ISSUE<br />
Gross price: CHF 10 000.– CHF 11 000.–<br />
Bleed in mm: 230 · 149 mm 249 · 165 mm<br />
Full bleed adverts: + 4 mm trim on all outer edges.<br />
1 st 1/1 page, opposite editorial<br />
<strong>WW</strong> <strong>Magazin</strong> <strong>WW</strong> BIG ISSUE<br />
Gross price: CHF 20 500.– CHF 21 500.–<br />
Bleed in mm: 230 · 300 mm 249 · 330 mm<br />
1/1 page, opposite contents<br />
<strong>WW</strong> <strong>Magazin</strong> <strong>WW</strong> BIG ISSUE<br />
Gross price: CHF 18 000.– CHF 19 000.–<br />
Bleed in mm: 230 · 300 mm 249 · 330 mm<br />
Double page <strong>WW</strong> <strong>Magazin</strong> <strong>WW</strong> BIG ISSUE<br />
Gross price: CHF 32 000.– CHF 33 000.–<br />
Bleed in mm: 460 · 300 mm 498 · 330 mm<br />
1/1 page <strong>WW</strong> <strong>Magazin</strong> <strong>WW</strong> BIG ISSUE<br />
Gross price: CHF 16 000.– CHF 17 000.–<br />
Bleed in mm: 230 · 300 mm 249 · 330 mm<br />
2/3 page horizontal <strong>WW</strong> <strong>Magazin</strong> <strong>WW</strong> BIG ISSUE<br />
Gross price: CHF 7 000.– CHF 8 000.–<br />
Bleed in mm: 79 · 300 mm 83 · 330 mm
Special advertisements<br />
Notes<br />
Gatefold with inside front cover (3 pages)<br />
Gross price: CHF 58 000.–<br />
Width: 217/217/227 mm<br />
Height: 460 · 300 mm<br />
Window advertisement<br />
Gross price: CHF 65 000.–<br />
Width: 205 mm<br />
Height: 130 mm<br />
All <strong>prices</strong> are additionally subject to value added tax of 8%.<br />
Agency commission: 5%.<br />
Orders: The cancellation or postponement of orders that have been placed<br />
can only be accepted up to the advertisement deadline. If an advertisement<br />
is suspended after this deadline, <strong>Weltwoche</strong> retains the right to charge for<br />
the special advertisement.<br />
Reservations: In the case of reservations confirmed in writing by the customer<br />
or <strong>Weltwoche</strong> which are suspended after the advertisement deadline,<br />
the advertisement will similarly be charged for.<br />
Special<br />
Inside gatefold advertisement<br />
Gross price: CHF 66 000.–<br />
Width of central section: 227 mm<br />
Right flap: 123 mm<br />
Left flap: 123 mm<br />
Total width: 473 mm<br />
Other special advertisement forms are also possible. Please contact<br />
us. We will of course be pleased to check your new concept <strong>and</strong><br />
clarify the options <strong>and</strong> terms for you. Please note that the special<br />
<strong>format</strong>s must be requested as early as possible <strong>and</strong> that prior<br />
reservation <strong>and</strong> verification by <strong>Weltwoche</strong> are essential. Please ask<br />
for the print material deadlines.<br />
Phone: +41 43 444 57 02<br />
Email: anzeigenid@weltwoche.ch
Inserts <strong>and</strong> supplements<br />
Loose inserts Supplements<br />
Weight Total cost Cost per 1000 copies<br />
Up to 25 g CHF 33 840.– CHF 376.–<br />
Up to 35 g CHF 37 890.– CHF 421.–<br />
Up to 50 g CHF 40 050.– CHF 445.–<br />
Up to 75 g CHF 43 560.– CHF 484.–<br />
Over 75 g Upon request<br />
Prices include postage <strong>and</strong> technical costs.<br />
Technical conditions<br />
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Minimum <strong>format</strong>: 105 · 148 mm<br />
Maximum <strong>format</strong>: 225 · 297 mm<br />
Thickness: up to 2.5 mm<br />
� Paper weight: 2-sided, at least 120g/m2 , 4- to 6-sided, at least 90g/m 2 ,<br />
8- to 24-sided, at least 60g/m2 Shipment: folded, at least 100 copies uncrossed, uncrossed within<br />
the packet<br />
Third-party adverts in the insert are charged at 25% of an advertising<br />
page per subject/page (CHF 3 850.–).<br />
Supplement for splitting CHF 2 700.– (split subscription print run<br />
possible, regions upon request)<br />
All <strong>prices</strong> are additionally subject to value added tax of 8%.<br />
Samples<br />
For inserts <strong>and</strong> supplements: a sample delivery (five copies) must be sent<br />
to the Advertising Department three weeks prior to publication.<br />
Technical conditions<br />
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Weight Total cost Cost per 1000 copies<br />
Up to 25 g CHF 28 350.– CHF 315.–<br />
Up to 35 g CHF 32 940.– CHF 366.–<br />
Up to 50 g CHF 35 100.– CHF 390.–<br />
Up to 75 g CHF 38 610.– CHF 429.–<br />
Over 75 g Upon request<br />
Prices include postage <strong>and</strong> technical costs.<br />
Minimum <strong>format</strong>: 105 · 148 mm + 5 mm head trim<br />
Maximum <strong>format</strong>: 230 · 300 mm (magazine <strong>format</strong>)<br />
+ 5 mm head, 10 mm foot <strong>and</strong> 5 mm front trim. Non-bleed elements<br />
must be placed at least 8 mm from the <strong>format</strong> trim due to binding taper.<br />
Grab-fold: Back half of sheet 10 mm longer, closed in head above (up to<br />
16 pages)<br />
Shipment: Folded, at least 100 copies uncrossed, uncrossed within the<br />
packet. If smaller than magazine <strong>format</strong>, cut to final <strong>format</strong> right <strong>and</strong><br />
below + 5 mm head trim<br />
Thickness: up to 2.5 mm<br />
� Paper weight: 4-sided, at least 100g/m2 , larger sizes, at least 60g/m 2<br />
Third-party adverts in the insert are charged at 25% of an advertising page<br />
per subject/page (CHF 3 850.–).<br />
Supplement for splitting CHF 2 700.– (split subscription print run possible,<br />
regions upon request)<br />
All <strong>prices</strong> are additionally subject to value added tax of 8%.
Tip-ins<br />
Weight Total cost Cost per 1000 Copies<br />
Postcard CHF 12 330.– CHF 137.–<br />
Up to 25 g CHF 17 010.– CHF 189.–<br />
Up to 50 g CHF 21 240.– CHF 236.–<br />
Sachets/samples Upon request<br />
Prices include postage <strong>and</strong> technical costs but not advertisement costs.<br />
Technical conditions<br />
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Minimum <strong>format</strong>: 55 · 85 mm<br />
Maximum <strong>format</strong>: 190 · 210 mm<br />
Minimum size: 1/1 page, as per gross price<br />
Position for folder postcards: The folder binding must be flush with<br />
the magazine binding<br />
Position deviations: 2–3 mm possible<br />
Position details: At least 15 mm from the binding, head/foot/front trim,<br />
at least 15 mm from edge<br />
Shipment: Folded, at least 100 copies uncrossed, uncrossed within the<br />
packet. Trimmed to final <strong>format</strong>; faults in up to 1% of ordered<br />
number are within tolerance<br />
� Paper weight: At least 150g/m2 ; at most 300g/m 2 , postcards must<br />
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comply with postal regulations<br />
All <strong>prices</strong> are additionally subject to value added tax of 8%.<br />
Circulation<br />
The print run (90 000 copies) is the basis for calculating the cost of loose,<br />
bound <strong>and</strong> glued inserts<br />
� Total circulation: 68 990 copies (WEMF-certified 2012)<br />
Subscriptions: 65 000 copies<br />
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Samples<br />
Samples must be sent to the Advertising Department for checking prior<br />
to final approval. For folder postcards, a dummy sample/position sketch<br />
must similarly be sent to Zieglerdruck, Mr. Andres Kalberer, Rudolf-<br />
<strong>Die</strong>sel-Strasse 22, 8401 Winterthur for checking five weeks prior to<br />
publication.<br />
AC II/ASB II<br />
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Agency commission: 5%<br />
Annual sales bonus: 5% on sales in excess of CHF 40 000.–<br />
Loose inserts, tip-ins <strong>and</strong> supplements are eligible for sales <strong>and</strong> agency<br />
commissions.<br />
Delivery<br />
Monday to Thursday in the week prior to publication:<br />
Ziegler Druck- und Verlags AG, Warenanlieferung<br />
Grüzefeldstrasse, 8404 Winterthur<br />
Please contact in advance: Phone 052 266 98 84 or 052 266 98 83
Publication dates 2012<br />
Issue Publication date Advertising <strong>and</strong> print material deadline<br />
1 05.01.2012 30.12.2012<br />
2 12.01.2012 06.01.2012<br />
3 19.01.2012 13.01.2012<br />
4 26.01.2012 20.01.2012<br />
5 02. 02.2012 27.01.2012<br />
6 09. 02. 2012 03.02. 2012<br />
7 16. 02. 2012 10. 02. 2012<br />
8 23. 02. 2012 17. 02. 2012<br />
9 01. 03. 2012 24. 02. 2012<br />
10 08. 03. 2012 02.03. 2012<br />
11 15. 03. 2012 09. 03. 2012<br />
12 22. 03. 2012 16. 03. 2012<br />
<strong>WW</strong> Big issue 22. 03. 2012 «Fashion & Style I» 02. 03. 2012<br />
13 29. 03. 2012 23. 03. 2012<br />
14 05. 04. 2012 30. 03. 2012<br />
15 12. 04. 2012 06. 04. 2012<br />
16 19. 04. 2012 13. 04. 2012<br />
17 26. 04. 2012 20. 04. 2012<br />
<strong>WW</strong> <strong>Magazin</strong> 26. 04. 2012 «Watches & Jewellery» 10. 04. 2012<br />
18 03. 05. 2012 27. 04. 2012<br />
19 10. 05. 2012 04. 05. 2012<br />
20 16. 05. 2012 (Wednesday) 11. 05. 2012<br />
21 24. 05. 2012 18. 05. 2012<br />
<strong>WW</strong> <strong>Magazin</strong> 24. 05. 2012 «Art de vivre» 08. 05. 2012<br />
22 31. 05. 2012 25. 05. 2012<br />
23 07. 06. 2012 01.06. 2012<br />
24 14. 06. 2012 08. 06. 2012<br />
25 21. 06. 2012 15. 06. 2012<br />
26 28. 06. 2012 22. 06. 2012<br />
Issue Publication date Advertising <strong>and</strong> print material deadline<br />
27 05. 07. 2012 29. 06. 2012<br />
28 12. 07. 2012 06. 07. 2012<br />
29 19. 07. 2012 13. 07. 2012<br />
30/31 26. 07. 2012 Summer double edition 22. 07. 2012<br />
32 09. 08. 2012 03. 08. 2012<br />
33 16. 08. 2012 10. 08. 2012<br />
34 23. 08. 2012 17. 08. 2012<br />
35 30. 08. 2012 24. 08. 2012<br />
36 06. 09. 2012 31. 08. 2012<br />
37 13. 09. 2012 07. 09. 2012<br />
38 20. 09. 2012 14. 09. 2012<br />
<strong>WW</strong> Big issue 22. 09. 2011 «Fashion & Style II» 31.08. 2012<br />
39 27. 09. 2012 21. 09. 2012<br />
40 04. 10. 2012 28. 09. 2012<br />
41 11. 10. 2012 05. 10. 2012<br />
42 18. 10. 2012 12. 10. 2012<br />
<strong>WW</strong> <strong>Magazin</strong> 18. 10. 2012 «Accessoires & Ambiente» 02.10. 2012<br />
43 25. 10. 2012 19. 10. 2012<br />
44 01. 11. 2012 26. 10. 2012<br />
45 08. 11. 2012 02. 11. 2012<br />
46 15. 11. 2012 09. 11. 2012<br />
47 22. 11. 2012 16. 11. 2012<br />
<strong>WW</strong> <strong>Magazin</strong> 22. 11. 2012 «Celebrate & Beauty» 06. 11. 2012<br />
8 29. 11. 2012 23. 11. 2012<br />
49 06. 12. 2012 30. 11. 2012<br />
50 13. 12. 2012 07.12. 2012<br />
51/52 20. 12. 2012 Platinum double edition 14. 12. 2012<br />
Cancellation deadlines coincide with advertising deadlines.
Double-editions<br />
26. Juli 2012<br />
Summer double edition<br />
<strong>WW</strong> <strong>Magazin</strong><br />
22 March 2012<br />
«Fashion & Style I»<br />
BIG ISSUE<br />
Covers 2011<br />
20. Dezember 2012<br />
Platinum double edition<br />
26 April 2012<br />
«Watches & Jewellery»<br />
24 May 2012<br />
«Art de vivre»<br />
20 September 2012<br />
«Fashion & Style II»<br />
BIG ISSUE<br />
18 October 2012<br />
«Accessoires & Ambiente»<br />
22 November 2012<br />
«Celebrate & Beauty»
Technical data<br />
The printing process used for <strong>Weltwoche</strong> is «computer-to-plate».<br />
<strong>Magazin</strong>e <strong>format</strong>: 230 · 300 mm<br />
Type area: 208 · 269 mm<br />
Full bleed adverts:<br />
+ 4 mm trim on all outer edges. Non-bleed elements must be placed<br />
10 mm from the <strong>format</strong> trim.<br />
Print process: Web offset, colour sequence K, M, C, Y,<br />
Total area coverage 260%.<br />
Screen count: 60 frame, elliptical dot shape<br />
Colours: 4-colour Euroscale (no Pantone colours)<br />
Density value: ISO st<strong>and</strong>ard 12647-2 applies to full tone<br />
<strong>and</strong> dot gain<br />
ISO st<strong>and</strong>ard,<br />
EURO st<strong>and</strong>ard: see www.eci.org<br />
Printing paper:<br />
a) Cover: offset, matt, white, wood-free, 120g/m<br />
b) Content pages: MFC, white, lightly coated, wood-containing, 60g/m2 Proof prints: For colour-correct printed reproduction of your material, we<br />
require a proof made on paper similar to that used for actual printing. The proof<br />
must incorporate a Fogra media wedge version 3.0 in order to check colour values.<br />
Printers:<br />
Ziegler Druck- und Verlags AG, Rudolf-<strong>Die</strong>sel-Strasse 22, Postfach 778<br />
CH-8401 Winterthur, phone 052 266 98 29, fax 052 266 99 10<br />
Delivery address for printing material: Ziegler Druck- und Verlags AG,<br />
Prepress/<strong>Weltwoche</strong>, Rudolf-<strong>Die</strong>sel-Strasse 22, CH-8401 Winterthur<br />
Digital artwork: High-end PDF (with embedded fonts) preferred. PC/Windows:<br />
PDF or TIFF files only, please. Combination <strong>and</strong> Pantone colours must already<br />
have been redefined as Euroscale colours (CMYK) in the supplied data. Logos,<br />
images <strong>and</strong> fonts must be included in the same folder when supplying open files.<br />
Software in use:<br />
All industry-st<strong>and</strong>ard graphics <strong>and</strong> layout applications.<br />
Ftp data transfer:<br />
ftp.zieglerdruck.ch, user: weltwoche, passwort: welt.woche<br />
Before transmitting data, always send job in<strong>format</strong>ion (title, publication<br />
date, advert <strong>format</strong>, subject description, sender, phone number for queries)<br />
to weltwoche@zieglerdruck.ch.<br />
Print Online data transfer (Poldirect):<br />
We prefer the POLDIRECT industry solution from Print Online for electronic<br />
data transfer. Using this service, adverts are transmitted fast <strong>and</strong> directly, centrally<br />
checked <strong>and</strong> archived, all at no additional cost to the sender of the data.<br />
In<strong>format</strong>ion about POLDIRECT is available at www.printonline.ch,<br />
info@printonline.ch or phone 044 258 17 70<br />
Data transfer on storage media:<br />
Preferred medium: CD-ROM. Others possible by prior agreement. Media should<br />
be accompanied by a colour-accurate proof incorporating a UGRA/FOGRA<br />
media wedge version 3.0, adapted to the printing circumstances, on paper similar<br />
to that used for actual printing. Media must be appropriately labelled with:<br />
<strong>Die</strong> <strong>Weltwoche</strong>, publication date, advert <strong>format</strong>, subject description, sender <strong>and</strong><br />
telephone number for queries: Please mail to: Ziegler Druck- und Verlags AG,<br />
Prepress/<strong>Weltwoche</strong>, Rudolf-<strong>Die</strong>sel-Strasse 22, CH-8401 Winterthur<br />
Completeness check:<br />
We require a copy of the advertisement (print or photocopy, etc.) to carry out a<br />
completeness check. We do not accept responsibility for correct publication if<br />
this is not submitted in good time.<br />
Data correction/processing:<br />
Typesetting costs, modifications, <strong>and</strong> so on are charged separately by work<br />
performed (CHF 160.–/hour).<br />
Data management:<br />
Data storage media sent to us will only be returned on request. Both data <strong>and</strong><br />
data storage media will be deleted <strong>and</strong>/or destroyed 3 months after the last<br />
publication.
Online<br />
Reach (per month)<br />
Unique Users: 75 294<br />
<strong>Page</strong> Impressions: 432 412<br />
Source: NET-Metrix 2011 (january–october)<br />
Contact:<br />
Adextra AG<br />
Langstrasse 62<br />
8004 Zürich<br />
Telefon: 044 533 09 90<br />
info@adextra.ch<br />
www.adextra.ch<br />
Medium Rectangle<br />
300 · 250 px RoS CHF 80.–<br />
max. 50 KB Home CHF 90.–<br />
FLASH, GIF, JPEG, HTML Targeting TKP+ CHF 10.–<br />
(Wide) Skycraper<br />
160 · 1600 px RoS CHF 80.–<br />
max. 50 KB Home CHF 90.–<br />
FLASH, GIF, JPEG, HTML Targeting TKP+ CHF 10.–<br />
Leaderboard<br />
728 · 90 px RoS CHF 70.–<br />
max. 50 KB Home CHF 80.–<br />
FLASH, GIF, JPEG, HTML Targeting TKP+ CHF 10.–<br />
Advertorial<br />
Title: 75 characters image only CHF 3 500.–/week<br />
Text: 5 000 characters image + text CHF 4 000.–/week<br />
2 images: 389 · variable height, or 576 · 398 px<br />
Video: pre-roll ad<br />
Placement: video commentary CHF 100.–<br />
Before video clip in category «Video commentary»<br />
max. 30 seconds AVI, MPEG, 3PG, MOV, FLV<br />
Newsletter<br />
10 300 subscribers per mailing CHF 600.–<br />
300 · 250, 160 · 600, 728 · 90 px<br />
FLASH, GIF, JPEG, HTML<br />
Mobile-Ads<br />
i-App & Ovi-App<br />
Surfing the web on the go: with<br />
<strong>Weltwoche</strong>’s i app <strong>and</strong> Ovi-app we<br />
can reach our readers on their smartphones<br />
at any time, thanks to modern<br />
applications <strong>and</strong> technologies.<br />
Get in touch with us today. We are<br />
looking forward to realizing your<br />
Mobile Project together with you.<br />
Contact:<br />
<strong>Weltwoche</strong> Verlags AG<br />
Telefon 043 444 57 02
Contact<br />
Managing director<br />
S<strong>and</strong>ro Rüegger<br />
Phone +41 43 444 56 00<br />
Mobile +41 (0)79 460 29 39<br />
s<strong>and</strong>ro.rueegger@weltwoche.ch<br />
Area sales director<br />
Zürich, Zentralschweiz,<br />
Westschweiz, Schaffhausen<br />
Brita Vassalli<br />
Phone +41 43 444 56 05<br />
Mobile +41 (0)79 525 36 92<br />
brita.vassalli@weltwoche.ch<br />
www.weltwoche.ch<br />
Sales director<br />
Zürich, Ostschweiz,<br />
Westmittell<strong>and</strong><br />
Stephan Schwab<br />
Phone +41 43 444 56 12<br />
Mobile +41 (0)76 434 33 11<br />
stephan.schwab@weltwoche.ch<br />
Sales back-office director<br />
Samuel Hofmann<br />
Phone +41 43 444 56 13<br />
samuel.hofmann@weltwoche.ch<br />
Sales director<br />
<strong>WW</strong> <strong>Magazin</strong> / Special Editions<br />
Christine Lesnik<br />
Phone +41 43 444 56 42<br />
Mobile +41 (0)79 431 08 16<br />
christine.lesnik@weltwoche.ch<br />
Marketing<br />
Guido Bertuzzi<br />
Phone +41 43 444 56 08<br />
guido.bertuzzi@weltwoche.ch
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