12 Business update<strong>Isle</strong> <strong>of</strong> <strong>Man</strong> Examiner, May 2005OPINIONTerence McDonald, 47,Douglas, AdvocateWork-life <strong>balance</strong> to memeans trying to dosomething else o<strong>the</strong>r thanwork. I haven’t got a goodwork-life <strong>balance</strong>, I had aheart operation 18 monthsago and I have tried to slowdown but it’s hard. I wouldlike to spend more time in<strong>the</strong> garden and takingmore holidays, but if I won<strong>the</strong> lottery I would give itaway to charity because if Ididn’t have work I wouldn’thave a life. Being anadvocate is my ideal job,it’s <strong>the</strong> best job I have everhad. Helping people ismore important to me thanmoney, as I work in a legalaid practice. My fa<strong>the</strong>r toldme I should aim for copperwith plenty <strong>of</strong> silver but nogold.‘Work-life <strong>balance</strong>’ is a commonly used phrase in managementspeak,but it is not always clear what employees think it means,or whe<strong>the</strong>r <strong>the</strong>y believe <strong>the</strong>y have achieved that <strong>balance</strong> in<strong>the</strong>ir lives. Business Update went out on to <strong>the</strong> streets <strong>of</strong>Douglas to find out what motivates people to work and to ask if<strong>the</strong>y would keep working if money was no longer an objectJulie Mitchell, 36,Andreas, Health WorkerNoble’sI have two jobs, three if youcount <strong>the</strong> kids. I work fulltimeduring <strong>the</strong> week andat night as a healthcareassistant at Noble’s and Iwork weekends as well in ashop in <strong>the</strong> village where Ilive. I wouldn’t workweekends if I could help itbut I need <strong>the</strong> money. Freetime is more important butneeds must.Reiki RelaxationCome along and enjoy an amazing experienceAnn Townend former nurse and Reiki Masterhas a first class reputation and is proud toinvite you to her Relax Studio....So why not just Relaxcan speed up healing and reduce pain for <strong>the</strong> following symptoms✓✓✓✓✓✓DepressionPoor circulationPanic attacksCancerMSME✓✓✓✓✓Respiratory problemsLow self esteemLack <strong>of</strong> energyDigestive problemsNervous tensionTo arrange a consultation please contact Relax on 625345Castle Mona Colonnade, DouglasTimothy Moolman, 33,Douglas, PhotographerI work for Keigs, it’s prettyclose to my ideal job. Iwork nine to five but alsodo after-hours work withcommercial events andweekend stuff. I am prettymuch happy with it, exceptI would like less timeworking in <strong>the</strong> evenings asit cuts into your social lifequite a bit. Free time ismore important, it is goodto have enough money toget by and work less. If Iwon <strong>the</strong> lottery I wouldgive most <strong>of</strong> it away t<strong>of</strong>riends and family andkeep on working,maybe start myown business.Jon Ferguson, 20,Douglas, Lloyds TSBIt’s a job I do enjoy as <strong>the</strong>reis a really goodatmosphere, it pays morethan my first job as anassistant manager and Ineed money as my billscome to £700 a month andI earn about £1000. If I won<strong>the</strong> lottery I would keepworking for <strong>the</strong> social side.Shift work is good, we workdifferent times between8am and 10pm, you get adifferent type <strong>of</strong>atmosphere at differenttimes <strong>of</strong> <strong>the</strong> day. It doesaffect my sport (Vagabondsrugby) but <strong>the</strong> coachesunderstand. If <strong>the</strong>y paidme I would train every day,but until <strong>the</strong>n it’s not goingto happen.Making headwayFor those <strong>of</strong> you who gaveup reading <strong>the</strong>newspaper for Lent orhave been using <strong>the</strong>paper just to prevent wetfootprints around <strong>the</strong>house, you may have missed out onsome interesting things going on inApril.The brand project has continuedmaking headway with <strong>the</strong>involvement <strong>of</strong> politicians, seniorgovernment <strong>of</strong>ficers and captains<strong>of</strong> <strong>Isle</strong> <strong>of</strong> <strong>Man</strong> industry. The initialideas for <strong>the</strong> brand have beeninformally presented to each <strong>of</strong><strong>the</strong>se groups during several highpr<strong>of</strong>ilemeetings to garner opinionswhich will be used to refine <strong>the</strong>brand ideas fur<strong>the</strong>r.If you haven’t been involved yet,not to worry, you will have plenty <strong>of</strong>opportunities over <strong>the</strong> comingmonths. For those <strong>of</strong> you who areinternet-literate just type"www.gov.im/cso/brand" into yourbrowser to find out more. For those<strong>of</strong> you who shy away from <strong>the</strong>internet, <strong>the</strong>re is no need to feelthat you will be left out. I will berunning several drop-in sessions toexplain <strong>the</strong> brand project objectivesand some <strong>of</strong> <strong>the</strong> ideas we aretesting.What is a concept? What is asubstantiator? What is aproposition? What is a strapline?What is a logo? What is a brand?These are all questions I havebeen asked by people eager to findout more about <strong>the</strong> brand project. Ican let you into a secret — fewmarketing pr<strong>of</strong>essionals can agreeon answers to <strong>the</strong>se questions! Thisis not because <strong>the</strong>y don’t know<strong>the</strong>ir beans; it is simply a reflectionLisa Nixey, 31, Douglas,Travel Agents <strong>Man</strong>nLinkMy ideal job was my last inDorset as <strong>the</strong> manager <strong>of</strong> atravel agents, because Iused to get a lot <strong>of</strong>educational visits, whereyou go out to a holidaydestination and inspect <strong>the</strong>hotels. If I won <strong>the</strong> lottery Iwould still have to work orI would get too bored. Iwould get a job doingunpaid charity work out inAustralia. I think I have agood <strong>balance</strong> as I get awayevery three months andonly work weekends oneSaturday a month which isfine by me. It is very laidbackover here comparedwith England and it’s areally good way <strong>of</strong> life withlower stress levels.<strong>of</strong> <strong>the</strong> complicated nature <strong>of</strong>defining what makes a brand. In<strong>the</strong> case <strong>of</strong> <strong>the</strong> <strong>Isle</strong> <strong>of</strong> <strong>Man</strong>, <strong>the</strong>brand will be unique and original.Rest assured, we will be strippingall jargon away so that at <strong>the</strong> end <strong>of</strong>this project you can tailor <strong>the</strong> ideasto meet your needs as a resident,<strong>Isle</strong> <strong>of</strong> <strong>Man</strong> worker or businessleader. In o<strong>the</strong>r words it will havesubstance and relevance.As I explained in last month’sBusiness Update, this project isprimarily concerned withunderstanding <strong>the</strong> gap betweenreality and perception. Everyone(both residents and potentialinvestors) looks at <strong>the</strong> <strong>Isle</strong> <strong>of</strong> <strong>Man</strong>differently so we need to knowwhere we fall short and where weexceed expectation. From initialresearch it is apparent that people<strong>of</strong>f-Island are not aware <strong>of</strong> all <strong>the</strong><strong>Isle</strong> <strong>of</strong> <strong>Man</strong> has to <strong>of</strong>fer.Who is involved in <strong>the</strong> project?There are three groups <strong>of</strong> peopleinvolved in <strong>the</strong> project, all <strong>of</strong> whomhave been chosen because <strong>of</strong> <strong>the</strong>irexpertise and commitment.The first group is led by <strong>the</strong> ChiefMinister and is a committee withProgressreport byIan GullandBrand<strong>Man</strong>agerJean Platt, 68, Douglas,Retired BusinesswomanI worked very hard for along time and found itdifficult to get free time,but you really need to earn<strong>the</strong> money to have enoughto do things in your freetime. It is not good havinga lot <strong>of</strong> free time if youcan’t finance it. I ownedwomenswear andmenswear shops andworking for myself was myideal job, it kept <strong>the</strong>workload down ra<strong>the</strong>r thanhaving somebody piling iton you. It’s easier to workhard when you are doing itfor your own benefit. If Iwon <strong>the</strong> lottery, I wouldkeep working in <strong>the</strong> shortterm because it’s wrong todo things too quickly, but Ihave always thought workwas a means to an end,ra<strong>the</strong>r than something Ienjoyed.strong government and privatesector membership. Within thisgroup <strong>of</strong> talented individuals is afour-member management groupwho provide me with day-to-dayadvice as I drive <strong>the</strong> projectforward.The second group is Acanchi Ltd.They are <strong>the</strong> creative team who willgenerate <strong>the</strong> ideas based upon <strong>the</strong>irtime interviewing people, on and<strong>of</strong>f <strong>the</strong> Island.The third group is HPI ResearchGroup. They provide <strong>the</strong> impartialmarket research expertise neededto hone <strong>the</strong> brand ideas.What is going on now?Acanchi have come up with eightideas that need testing, so we arehanding over to HPI to conductsome initial research in <strong>the</strong> <strong>Isle</strong> <strong>of</strong><strong>Man</strong> and in <strong>the</strong> UK. The objective isto shortlist approximately threeideas for fur<strong>the</strong>r refinement andtesting.If you have any questions orcomments, or want to be involved,please drop me a line atian.gulland@gov.im, or phone meat 687066. Visit <strong>the</strong> brand website atwww.gov.im/cso/branding
K C M Y<strong>Isle</strong> <strong>of</strong> <strong>Man</strong> Examiner, May 2005 Businessupdate13SOCIALLYBusiness&pleasureTHIS MONTH:REACHING THEIR GOALBreakfast clubs,conferences andfundraising effortsCONFERENCEAshburton conference at Mount Murray (left-<strong>right</strong>)Ian Ling, Anatole Kaletsky, Peter Lucas JM050414/1Staff at Allied Irish Offshore recently completed <strong>the</strong>ir fundraising efforts in response to <strong>the</strong> tsunami disaster in South East Asia.Following <strong>the</strong> disaster on Boxing Day staff organised cash collections, dress-down days and an e-bay-style auction to raise a total <strong>of</strong>£11,380. Funds will be donated to a specific AIB Group project which will be managed and co-ordinated by GOAL which is a high-pr<strong>of</strong>ileIrish-based charity founded in 1977. (Left-<strong>right</strong>) Padraig Greene, Paul Collister, Nita MacDonald, Patrick Amankwa, Emma Corlett, ChrisHowland, Tessa James, John Cooper, Paul Cashin, Chris WynnBREAKFAST CLUBDINNER TIMEThe Island Games Breakfasts, hosted by <strong>the</strong> Hilton Hotel to raisemoney for <strong>the</strong> <strong>Isle</strong> <strong>of</strong> <strong>Man</strong> sports team heading to Shetland in July,once again proved very popular. Enjoying a good start to <strong>the</strong> dayare (left-<strong>right</strong>) Nicky Vincent (Zurich), Kirk McCarthy (Barclays),Micky Swindale (KPMG) and Mike Gardner (KPMG) MP: 050323/1Guests at <strong>the</strong> Fund <strong>Man</strong>agers Association dinner at <strong>the</strong> MountMurray Hotel (left-<strong>right</strong>) Chief Minister Donald Gelling, RichardBellwood, Rosemary Penn JM: 050318-198
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