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media monitoring to survey comments that arepublished about their business. For example, anyestablishment that has reviews on TripAdvisorhas to reply to any negative comments and takeactions where needed.Top Tip: set up socialmedia monitoring to surveycomments that are publishedabout your business.Around 99% of business within the EU is carriedout by SMEs but just 8% of these companies areinvolved in the, often lucrative, export markets.The team suggest that harnessing the power ofsocial media could help to radically change thisbecause social networks increase the potentialfor international collaboration by making thewhole process faster and simpler. Their researchcan help SMEs to develop new social mediastrategies and provide them with the socialmedia marketing tools and techniques theyneed to effectively engage with new businessopportunities and expand into new markets.Social mobilityThe research also highlights that although thereare some common social networks amongstbusinesses, such as LinkedIn and Twitter, othercountry-specific networks are also popular, suchas Xing in Germany and Vladeo in France.The vast majority of students, on the otherhand, use Facebook. “Social media can help toplay an important role in fostering mobility andbreaking down cultural barriers,” says Aleksej.“For young people, traditional country bordersare no longer obstacles when it comes todeveloping their networks.”Further details about the project, includingthe social media guides and details about thevarious European partners, are available at:www.businessculture.org. Aleksej recentlypresented the project at the monthly Research,Innovation and Enterprise Exchange, powered byPechaKucha, and the slides are available onlineat: www.slideshare.net/unisalfordMeet Aleksej and other Salford Business Schoolcolleagues at the launch of the Centre for DigitalBusiness on 5 June at MediaCityUK (see Eventslisting on page 56 for more details).This project has been funded with supportfrom the European Commission. Thispublication reflects the views only of theauthor, and the Commission cannot be held responsible for anyuse which may be made of the information contained therein.Venue Hire at MediaCityUKSuitable for the most ambitiousand imaginative eventsCombining state-of-the-art technology, experiencedprofessionals and stunning views over The Quays,MediaCityUK is an excellent choice for your nextmeeting or event.The venue can accommodate:❚ Award ceremonies❚ Product launches❚ Exhibitions, conferences and break-out rooms❚ Networking events❚ Location filming❚ Creative studio spaceFor more information contact:t: 0161 295 5114 e: p.butlin@salford.ac.ukwww.salford.ac.uk/MediaCityUK/venue