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Inside <strong>DKSH</strong>To stand stillis to lose groundAs the leading provider of Market Expansion Services with a focus on Asia,<strong>DKSH</strong>’s purpose is to help our business partners grow their business innew and existing markets. In order to manage this expansion, we are constantlyinvesting in infrastructure, extending our network, and strengthening ourA strong online presence for <strong>DKSH</strong>. For<strong>com</strong>panies in the business-to-business environment,the internet has be<strong>com</strong>e the mostimportant information source. Consequently,online marketing efforts for <strong>DKSH</strong> will playa leading role in helping us be<strong>com</strong>e immediatelyrecognized as the No. 1 Market ExpansionServices provider with a focus on Asia.<strong>DKSH</strong> has implemented a whole set of measuresin the area of online <strong>com</strong>munications.In March 2011, we launched an internationalonline marketing campaign designed to enhancebrand awareness. We have also workedon search engine optimization worldwideand translated seven country websites intotheir national language.Levi’s jeans donation in Thailand. <strong>DKSH</strong>has been the sole franchisee and distributorof Levi’s products in Thailand for over 20years. In August and September 2010,<strong>DKSH</strong> repeated the highly successful SwapJeans promotion, which allowed customersto exchange any old pair of jeans for a discountednew pair or other Levi’s products.Jeans in good conditions were delivered tofoster homes and foundations including theSuan Keaw Temple Foundation and the ProvincialRed Cross Chapter of PrahnakornsriAyutthaya. By linking the promotion withcharity donations, we were once again ableto make a significant contribution to the local<strong>com</strong>munity, while at the same time drivingsales.<strong>DKSH</strong> named “Distributor of the Year”by Lapp. Lapp, a key partner for cables,heavy duty connectors, and cable glands for<strong>DKSH</strong>’s Business Unit Technology, hasnamed <strong>DKSH</strong> Taiwan “Distributor of theYear 2010” out of its 52 worldwide distributors.The award recognizes and honors ourstructured sales approach and professionalbusiness development. Business Unit Technologyand Lapp have worked together forover 15 years. After a downturn in Taiwan’scable business sales in 2009, <strong>DKSH</strong> surpassedLapp’s most ambitious expectationsby more than doubling the business in oneyear. To drive sales for the supplier, <strong>DKSH</strong>created a new brochure illustrating Lapp cables’advantages and contacted potential customersfor personal sales pitches. As a result,we gained over 70 new customers for Lappwithin three months.54<strong>expand</strong> 01/2011
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