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5 INSURANCE SOLUTIONS FORCYBER RISKSPENETRATION OF CYBER INSURANCEDespite the existence of insurance solutions for most forms of cyber risk, our work suggests that businessleaders are often unaware that cyber is an insurable risk. In addition, recent surveys show that those businessleaders that are informed are too optimistic about the level of cover provided by the insurance they are currentlybuying. The majority (52%) of CEOs of large organisations that took part in a recent survey believe that theyhave cyber cover, whereas the reality is likely closer to 10% if we combine standalone cyber policies (at around2% penetration) and cyber cover that is embedded in other policies. Differences may be, in part, as a result ofselection bias, with those firms responding to cyber surveys more likely to be buyers of cyber cover. A similar gapapplies with SMEs, where the penetration of standalone cyber cover is negligible.FIGURE 7: DIFFERENT ESTIMATES OF CYBER INSURANCE PENETRATIONSOURCEVALUEPercentage of CEOs or CIOs of largeorganisations who believe they have insurancethat would cover them in the event of a breach.Percentage of CROs or CFOs who state that theirorganisation has bought cyber insurance.Percentage of firms with cyber cover, whether asstand-alone cover or implicit in other policies.Actual penetration of standalone cyber insuranceproducts among UK large businesses.BIS, Information Security Breaches Survey 2014 52%Marsh and Zurich cyber risk surveys 15%-20%Marsh and Zurich cyber risk surveys 10%Estimate based on policies placed/written byproject participant2%This evidence suggests a failure by insurers to communicate their value to business leaders in coping with cyberrisk. This may, in part, reflect the new and therefore uncertain nature of this risk, with boards more focusedon security improvement and recovery planning than on risk transfer. It nevertheless risks leaving insurancemarginalised from one of the key risks facing firms. As a first step to raising awareness, Lloyd’s, the ABI, and theGovernment have agreed to develop a guide to cyber insurance and to host it on their websites.The Role of Insurance in Managing and Mitigating the Risk • 17

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