CHIEF EXECUTIVE’S <strong>REPORT</strong><strong>2011</strong> showed tentative signs of renewal in Irish <strong>Racing</strong>, withracecourse attendances – always a sensitive test of thehealth of the industry, returning to growth. The total wasup by 40,000 at 1.24 million compared to 1.20 million in2010, with the average per meeting reaching 3,684, up 3%from 3,587. However, in 2012 pressure is still on to retainattendances and the bad weather to date has not helped.Bloodstock sales and Tote betting also produced growth in<strong>2011</strong>, together marking the best results for the industrysince 2007.Bloodstock sales at public auction in <strong>Ireland</strong> were €81million, up 19% from €68 million in 2010 and it estimatedthat a further €112 million of bloodstock was sold by Irishconsignors at auction in Britain and France. The total valueof Irish-foaled exported horses sold at public auction was€156.5 million, up 6.5% from €146.9 million.Tote betting was €45.9 million, up 13.9% from €40.3 million,with most of the increase generated by international cominglingdeals. The Tote has been very active in building itsonline and mobile presence, including the launch of a newapp for the iPhone.While the number of new owners entering the market, animportant indicator of the health of horse racing, emergedfractionally ahead at 777, just one up on 2010, total activeownership declined by 8% from 4,667 to 4,278.The summary of areas where we saw declines were:• Average <strong>Horse</strong>s in Training, down 12.8% to 5,030• On-Course Bookmakers Betting, down 9.2% to €97.5m• Total Number of Owners, down 8.3% to 4,278• Total Prize Money, down 3.5% to €44.4m• Race Sponsorship, down 3.2% to €4.8mThis very clearly establishes the main problems which wemust address in 2012. The recession is an obvious sourceof our difficulties but there are real structural problemsunderlying these figures, which must be addressed if we areto emerge from the recession in a fit condition to compete atthe top level internationally.Although the number of new owners entering the marketemerged fractionally ahead at 777, just one up on 2010, totalactive ownership declined by 8% from 4,667 to 4,278.The horses in training and ownership figures give mostconcern as they are strong predictors of the health of theindustry in the short to medium term. The wider ruraleconomy feels these shocks immediately and the traditionalskills base which sustains the industry may be fundamentallycompromised if we fail to reverse these trends.Racehorse owners were identified as the ‘foundation’ marketsegment to develop interest in racing by the StrategicMarketing Group, which was chaired by HRI Board memberJim Nicholson. The report, published in May, drew on thetalents of HRI Board members, HRI executives and externalsports and marketing experts. Extensive stakeholderconsultations ensured a comprehensive overview of theissues and the actions needed to address them. The reportwill direct the marketing of racing for the coming years andwill affect the development of strategy for racecourse andracing product development. It identified the need to raiseinterest levels in racing among the general public as the overridingfocus of marketing and communications activities upuntil 2015.The most difficult issue highlighted in the report is the rapidlychanging betting market which is drawing the traditional‘punter’ race-goer away from the racecourse. The changingworld of betting is also the source of the key issue forGovernment and HRI in seeking a stable funding mechanismfor racing. Irish racing’s ability to recover lost ground and be a6 <strong>Horse</strong> <strong>Racing</strong> <strong>Ireland</strong> Annual Report <strong>2011</strong>
major contributor to the national economic recovery effort iscompromised by successive cutbacks to its budget, totalling26% since 2008. This is a direct consequence of low bettingduties and the movement of betting revenues online andoff-shore. Our prize money is at its lowest level for ten years,at a time when other major European racing countries areannouncing prize money increases.The Government’s recently announced plans to extend thebetting duty regime to remote betting and exchanges andto carry out a review of the industry, offer the prospect of asecure funding mechanism for racing and we look forward toseeing this come to fruition in 2012.The development of sales leads in new and emergingmarkets presents one of the best opportunities for growthfor the horse racing industry and for <strong>Ireland</strong>’s wider economy.We have established a foothold in China which is aiming tobecome a major player in the international racing scene andother emerging markets show considerable potential. Growthin overseas markets saw Irish-foaled horses exported to 35countries compared to 34 in 2010. Britain, however, remainsour top destination for exports by a distance and we retainan active sales presence on the ground there, and activelypromote <strong>Ireland</strong> at the Cheltenham Festivals and throughhosted visits to our own top race-meetings andracing centres.Our trainers have also chalked up successes and earnedwidespread acclaim around the globe. Irish-trained horseshad remarkable success in the UK and overseas, with a 53%increase in prize money won abroad from €8.52 million in2010 to €13 million. Irish trainers’ achievements are reflectedin the World Thoroughbred Rankings <strong>2011</strong>, with six of the topten and fourteen of the top thirty two-year-olds in the worldIrish-trained.The high point of the year was undoubtedly the recordbreaking13 Irish-trained winners at the Cheltenham Festival,where there were also 15 Irish-bred and 22 Irish-riddenwinners. This success on the most important stage forIrish National Hunt racing was further enhanced with WillieMullins, Ruby Walsh and Gigginstown House Stud beingawarded the leading trainer, jockey and ownertitles respectively.We were happy to celebrate this and other successes atthe annual Irish <strong>Horse</strong> <strong>Racing</strong> Awards in the LeopardstownPavilion in December. Awards were presented to HurricaneFly, Willie Mullins, Nina Carberry, Joseph O’Brien and DerekO’Connor. Dermot Weld received a special ‘Contribution to theIndustry’ award.Brian KavanaghChief ExecutiveThe reputation of our horses and people precedes us acrossthe globe, franked by the only proof that counts - winningthe top prizes at home and internationally. Irish basedstallions have been champion sire in Great Britain and <strong>Ireland</strong>every year since 2009. Ten of the last fifteen winners of theEpsom Derby and thirteen of the last fifteen winners of theCheltenham Gold Cup have been bred in <strong>Ireland</strong>.<strong>Horse</strong> <strong>Racing</strong> <strong>Ireland</strong> Annual Report <strong>2011</strong> 7