Undergraduate Prospectus - The Cyprus Institute of Marketing
Undergraduate Prospectus - The Cyprus Institute of Marketing
Undergraduate Prospectus - The Cyprus Institute of Marketing
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ADVANCED DIPLOMA IN TOURISM STUDIES (ADTOUR)Two yearsBACHELOR IN TOURISM STUDIES (BTM)Three yearsY e a r I I I1. Public Relations2. Executive Skills3. Global Tourism Strategies4. Tourism OperationsManagement5. <strong>Marketing</strong> Communications6. Planning & Development<strong>of</strong> TourismT h e A i m s<strong>The</strong> course aims to equip studentsfor a variety <strong>of</strong> business careers andto give special advantages to thosewishing to enter the Travel & Tourism/Hotelindustries.To this end the course <strong>of</strong>fers a balancededucational programme in accordancewith the general philosophy<strong>of</strong> the 21st century and the dynamicfield <strong>of</strong> the world’s number oneindustry, Tourism.17
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