Undergraduate Prospectus - The Cyprus Institute of Marketing

THE CYPRUS INSTITUTEOF MARKETINGRegistered in the British Virgin IslandsprospectusU N D E R G R A D U A T ED IS T A NC ELE AR N I N G

ETHE CYPRUS INSTITUTEOF MARKETING LTDRegistered in the British Virgin IslandsAll programmes appearing in this prospectus are offered by The Cyprus Institute ofMarketing Ltd., a company registered in The British Virgin Islands Reg. No. 231384ATTENTIONALL INFORMATION APPEARING IN THIS PROSPECTUS IS COPYRIGHT MATERIAL.NO PART CAN BE REPRODUCED IN ANYWAY WITHOUT THE PRIORAPPROVAL IN WRITING BY THE INSTITUTE.U N DED IR G R A D U A T ES T A N CEL E APR NR OI N GS PCT U S11

cyprus insticontentsThe Cyprus Institute of Marketing (BVI) ………….….………4-71. Business English ……………………………………………… 8-92. Marketing Studies …………………………………………… 10-113. Business Studies …………………………………………….. 12-134. Shipping Management ……………………………………… 14-155. Tourism Studies ………………………………………………16-176. Financial & Computers Management …………….…………. 18-197. Banking Studies ……..………………………………………20-218. Insurance Management …………………………………… 22-23

tute ofmarketingbvi) (reg.9. European Studies …………………………………………… 24-2510. Human Resource Management …………………………… 26-2711. Fashion Design & Business ………………………………… 28-2912. Business Law ………………………………………………… 30-3113. Psychology………………………………………..………… 32-3314. Logistics ..………………………………………..…..……… 34-35Entrance Requirements……………………………………… 36-37

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We call ourselves the Cyprus Institute of Marketing (BVI) not because we offersolely programmes in marketing – as a matter of fact we offer many diverse programmesincluding Shipping, Banking, Insurance etc. (see courses available in theprevious pages) – but because we firmly believe that all areas of business activityought to have a marketing orientation. What is the use of having, for example,a well-structured Banking corporation if it has no satisfied customers? The sameapplies in the case of shipping, insurance and many other types of companies.The demand for professionals with advanced qualifications is rapidly increasingthroughout the world. The knowledge available to human individuals is compoundingat an astronomical rate. As it stands, professionals who have been outof college for a relatively short amount of time are often “out-of-date” with newtechnology, new social responsibilities and new ideas. Continuous education isvirtually mandatory for success.The CIM BVI programmes are designed to meet all these requirements by allowingyou to enhance your career whilst simultaneously meeting your family andleisure needs.Our distinguished Tutors begin with an initial evaluation and then structure alearning programme to meet your individual needs and further your individualgoals. The group discussions, case studies and the give-and-take methods serveto enrich students’ knowledge and experiences.Flexibility is certainly a key ingredient to the CIM BVI programmes as the coursesare specifically designed to adapt to your individual circumstances by permittingself-pacing towards your academic achievement and building a sense of tangibleself-accomplishment.As we are keen on providing you with any assistance in order to help you pursueyour individual career aspirations, our Student Services offer advice on selectinga career tailored to your own needs. Remember: at CIM BVI you are an individualinstitute5

and not just a number.Our Motto is KNOWLEDGE TODAY IS SUCCESS TOMORROW. CIM BVI can be thekey to your success. We urge you to take this opportunity and open the door toyour future success.O V E R S E A S O P E R A T I O N SThe Institute has a presence in the following countries:BahrainBangladeshBarbadosBotswanaCameroonChinaEgyptEthiopiaGhanaGreeceHong KongIndiaJordanKenyaLesothoMalawiMalaysiaMauritiusNamibia6NepalOmanPakistanQatarRussiaSaudi ArabiaSingaporeSouth AfricaSri LankaSt.LuciaTanzaniaThe GambiaU.A.E.UgandaUkraineVietnamWest IndiesZambiaZimbabweof

(reg. bvi)marketing7

1. business englishY e a r I1. Business Correspondence2. Business Vocabulary3. Office English4. English for Management5. Computers & Information Systems6. Marketing Management8

BUSINESS ENGLISH DIPLOMA (BED)One YearT h e A i m sThis Programme is designed for in-careeradults who require a practical knowledgeof spoken and written English for usewithin the Business Enviroment. Thefirst objective is to develop fluency ingeneral social situations. The specificvocabulary of business and office practiceis introduced gradually as the courseproceeds. Business letters/report writingis one of the main ingredients of thecourse. The student is also familiarisedwith drafting agendas, minutes taking,preparing of reports. Comprehensionand role-playing exercises check understandingand provide good practice.9

2.marketing stuY e a r I1. Marketing Management2. Economics3. Business Organisation4. Statistics5. Business English6. Commercial LawY e a r I I1. Relationship Marketing2. Behavioural Studies3. Human Resource Management4. Computers & Information Systems5. Marketing Case Studies6. Practice of MarketingUpon successful completion of Year I & II the student is awarded the ADAMS.If the student continues and successfully completes Year III then he/she isawarded the BAMS.10

ADVANCED DIPLOMA IN MARKETING SCIENCE (ADAMS)Two yearsBACHELOR IN MARKETING SCIENCE (BAMS)Three YearsdiesY e a r I I I1. Marketing Communications2. Market Research3. Public Relations & Advertising4. Marketing Planning & Control5. International Marketing Strategies6. Case StudiesT h e A i m sThis course has been designed to satisfythe needs of business people andprofessionals who did not have a formalhigher education other than SecondarySchool.Today’s Managers all over the world areincreasingly facing more and more difficultand unique problems which demandsolutions and immediate action. CIMBVI qualifications offer these solutions.11

3.business studY e a r I1. Marketing Management2. Economics3. Business Organisation4. Statistics5. Business English6. Commercial LawY e a r I I1. Financial & ManagementAccounting2. Behavioural Studies3. Human Resource Management4. Computers & Information Systems5. Case Study Analysis6. Practice of MarketingUpon successful completion of Year Istudents are awarded the DMM (Diplomain Marketing). Upon successfulcompletion of Year II students areawarded the ADBA and upon successfulcompletion of Year III the B.Scin Business Studies is awarded.12

iesADVANCED DIPLOMA IN BUSINESS ADMINISTRATION(ADBA)Two YearsBACHELORS IN BUSINESS ADMINISTRATION (BBA)Three YearsY e a r I I I1. Marketing Communications2. Executive Skills3. Public Relations4. Marketing Planning & Control5. International Marketing Strategies6. Case StudiesT h e A i m sThe aims of this course are to increaseand refine the strategic managementskills of the students (most of whomare expected to already be holding amanagerial post). Superior managementis the product of certain attitudes,knowledge, and skills that combine inunique individuals to secure an organisation’senduring success, growth, financialreturn, and the ability to adapt tochanging circumstances. Identifyingand helping implement such attitudesis what this course is about. We pursuethis aim through the experience,knowledge, and wisdom of our carefullyselected Members of Staff (all of whomare themselves in high managerialpositions in the Industry, Banking orBusiness sectors).13

4.shipping manY e a r I1. Statistics2. Economics3. Business Organisation4. Commercial Law5. Marketing Management6. Business EnglishY e a r I I1. Introduction to Shipping2. Law of Sea Transport3. Practice of Marketing4. Maritime Geography5. Marine Insurance6. Computers & Information SystemsUpon successful completion of Year I students are awarded the DMM (Diplomain Marketing). Upon successful completion of Year II the student is awarded theADSM. If a student continues and successfully completes Year III, then the studentis awarded the BSM.14

ADVANCED DIPLOMA IN SHIPPING MANAGEMENT (ADSM)Two yearsBACHELORS IN SHIPPING MANAGEMENT (BSM)Three yearsagementY e a r I I I1. Ship Design & Construction2. Public Relations3. The Shipping Company4. Executive Skills5. Customs & Ship Documentation6. International MarketingT h e A i m sThe course is designed to equip studentswith up-to-date techniques in themanagement of shipping. Moreover, itaims to offer students an understandingof the complex problems facing theshipping world in the 21st century.15

5. tourism studiesY e a r I1. Economics2. Business Organisation3. Marketing Management4. Statistics5. Commercial Law6. Business EnglishY e a r I I1. Tourism & Leisure Management2. The Travel Business3. Marketing Practice in the HotelCatering Industries4. Human Resource Management5. Behavioural Studies6. Computers & Information SystemsUpon successful completion of Year I students are awarded the DMM (Diplomain Marketing). Upon successful completion of Year II the student is awarded theADTOUR. If the student continues and successfully completes Year III, then thestudent is awarded the BTM.16

ADVANCED DIPLOMA IN TOURISM STUDIES (ADTOUR)Two yearsBACHELOR IN TOURISM STUDIES (BTM)Three yearsY e a r I I I1. Public Relations2. Executive Skills3. Global Tourism Strategies4. Tourism OperationsManagement5. Marketing Communications6. Planning & Developmentof TourismT h e A i m sThe course aims to equip studentsfor a variety of business careers andto give special advantages to thosewishing to enter the Travel & Tourism/Hotelindustries.To this end the course offers a balancededucational programme in accordancewith the general philosophyof the 21st century and the dynamicfield of the world’s number oneindustry, Tourism.17

6. financial & compY e a r I1. Marketing Management2. Statistics3. Commercial Law4. Economics5. Business English6. Business OrganisationY e a r I I1. Computer Fundamentals2. Financial & Management Accounting3. Information Technology4. Management Information Systems5. Database Systems6. Human Resource ManagementUpon successful completion of Year I students are awarded the DMM (Diploma inMarketing). Upon successful completion of Year II students receive the ADFCM.Upon successful completion of year III students will be awarded the BFCM.18

ADVANCED DIPLOMA IN FINANCIAL & COMPUTERSMANAGEMENT (ADFCM) – Two YearsBACHELOR IN FINANCIAL & COMPUTERS MANAGEMENT(BFCM) – (Three Years)uters managementY e a r I I I1. Public Relations2. Executive Skills3. Financial Management4. Software Project Management5. Financial Planning and Control6. Database Management SystemsT h e A i m sThe aim of this programme is to makestudents understand the concept offinance and accounting while alsodemonstrate to them the importance offinance and accounting to the growthand success of a company. This course,through the aid of computers, will tryto take the mystery out of finance andaccounting and help the student toidentify and solve business problems.It is aimed at transforming studentsinto better informed and more effectivemanagers.19

7. banking studiesY e a r I1. Economics2. Commercial Law3. Statistics4. Business English5. Marketing Management6. Business OrganisationY e a r I I1. Elements of Banking2. Law Relating to Banking3. Investment4. Human Resource Management5. Computers & Information Systems6. Financial & Management AccountingUpon successful completion of Year I students are awarded the DMM (Diplomain Marketing). Upon successful completion of Year II the student is awarded theADBS. If the student continues and successfully completes Year III the student isawarded the BBS.20

ADVANCED DIPLOMA IN BANKING STUDIES (ADBS)Two YearsBACHELOR IN BANKING STUDIES (BBS)Three yearsY e a r I I I1. Practice of Banking2. International Banking Operations3. Monetary & Financial Systems4. Marketing of Financial Services5. Financial Planning and Control6. Strategic Marketing ManagementT h e A i m sBanking is a career which has becomeincreasingly attractive to young peoplein recent years. Many individuals whoare part of banking organisations findthemselves unable to climb up thehierarchy unless they have some formof formal banking qualification. Bankingis a profession where there are excellentopportunities and the course isdesigned to give students a thoroughground in the main aspects of banking.It covers the historical background ofthe development of money and bankingand goes on to consider the present-dayrole of banks and the controls underwhich they operate.21

8. insurance manaY e a r I1. Economics2. Contract Law and Insurance3. Statistics4. Business Organisation5. Marketing Management6. Business EnglishY e a r I I1. Risk and insurance2. Business Environment3. Public Relations4. Principles & Practice ofManagement in Insurance5. Private Motor Insurance6. Human Resource ManagementUpon successful completion of Year I students are awarded the DMM (Diplomain Marketing). Upon successful completion of Year II the student is awarded theADIM. If the student continues and successfully completes Year III the student isawarded the BIM.22

ADVANCED DIPLOMA IN INSURANCE MANAGEMENT (ADIM)Two YearsBACHELOR IN INSURANCE MANAGEMENT (BIM)Three YearsgementY e a r I I I1. Property Insurance Underwriting2. Insurance Broking3. Life Assurance Practice &Administration4. Marine Insurance & World Trade5. Financial & ManagementAccounting6. Marketing Planning & ControlT h e A i m sThe aim of this programme is to providethe student with a clear and conciseview of the world of insurance. It aimsat giving the student the knowledge ofthe nature and functions of insuranceand, more importantly, of the economic,legal and social environment in whichinsurance corporations operate.23

9. european studieY e a r I1. Economics2. Statistics3. Commercial Law4. Marketing Management5. Business Organisation6. Business EnglishY e a r I I1. European Union Law2. Behavioural Studies3. Financial & Management Accounting4. European Marketing5. Computers & Information Systems6. European Economic HistoryUpon successful completion of Year I students are awarded the DMM (Diplomain Marketing). Upon successful completion of Year II the student is awarded theADES (Advanced Diploma in European Studies). If the student continues andsuccessfully completes Year III then he is awarded the BES (Bachelors in EuropeanStudies).24

sADVANCED DIPLOMA IN EUROPEAN STUDIES (ADES)Two YearsBACHELOR IN EUROPEAN STUDIES (BES)Three YearsY e a r I I I1. EU Decision Mechanisms2. International Marketing3. European Economics & Politics4. Executive Skills5. EU & the Third World6. European Business EnvironmentT h e A i m sThe aim of this programme is to introducethe student to the complicated economic,business, marketing, social, legal andpolitical world of the European Union.The relation of the European Union withthe rest of the world is investigated.Particular focus is given to the 2004Enlargement, the Draft ConstitutionalTreaty and the Lisbon Treaty 2009.25

10.human resourcY e a r I1. Marketing Management2. Economics3. Business Organisation4. Statistics5. Business English6. Commercial LawY e a r I I1. Human Resource Management2. Behavioural Studies3. Computers & Information Systems4. Occupational Safety & Health5. Productivity & Total QualityManagement6. Market ResearchUpon successful completion of Year I students are awarded the DMM (Diplomain Marketing Management). Upon successful completion of Year II studentsare awarded the ADHURMAN (Advanced Diploma in Human ResourceManagement). Upon successful completion of Year III students are awardedthe B.Sc Degree in HUMAN RESOURCE MANAGEMENT (BAHURMAN).26

ADVANCED DIPLOMA IN HUMAN RESOURCES (ADHURMAN)Two YearsBACHELOR IN HUMAN RESOURCES MANAGEMENT(BAHURMAN) Three Yearse managementY e a r I I I1. Strategic HRM Planning2. Managing Employee Performance3. Ethical Issues & Employee Rights4. Relationship Marketing5. Executive Skills6. Public RelationsT h e A i m sThis programme aims at offering theHRM student a comprehensive viewof the basic issues covering HRM andexplaining the vast employment opportunitiesavailable to graduates of anHRM Degree.Holders of an HRM Degree from thisInstitute can add value to an Organisationby enhancing customers’ perceptionsof the products and services theirOrganisation has to offer. This HRMprogramme is thus enriched with thebasic theories of Marketing in orderto enable the student to become marketingorientated when practicing theHRM function in his/her Organization.27

11. fashion designY e a r I1. Elements of Fashion & Apparel Design2. Marketing Management3. Fashion Design & Production4. Textile & Yarn Crafts5. Business English6. Business OrganisationY e a r I I1. Fashion Design & Illustration2. Garment Manufacturing3. Textile Design4. Fabric Testing & Quality Control5. Consumer Behaviour6. Financial & Management AccountingUpon successful completion of Year I the student is awarded to the Diploma inFashion Design & Business (DFDEB). Upon successful completion of Year I I thestudent is awarded the (ADFDB) Advanced Diploma in Fashion & Business. Uponsuccessful completion of Year III the student is awarded the (BFDB) B.Sc. Degreein Fashion Design & Business.28

DIPLOMA IN FASHION DESIGN & BUSINESS (DFDB) - OneYearADVANCED DIPLOMA IN FASHION DESIGN & BUSINESS(ADFDB) - Two YearsBACHELOR IN FASHION DESIGN & BUSINESS (BFDB)- Three Years& businessY e a r I I I1. Fashion Marketing7. Market Research8. International Marketing9. Executive Skills10. Public Relations & Advertising11. Design Portfolio – ProjectT h e A i m sThis is a course that will turn yourdreams into reality. You will enter theexciting world of fashion and beauty.The public is increasingly becomingfashion conscious. As a designer youwill have vast opportunities to exhibityour talent. You can set up your ownmanufacturing or export unit.The course combines fashion withbusiness to produce an ideal blend forthose with an eye for colour and a newbusiness sense and above all a boldcreative vision.The fashion business is focussed onestablishing own brands with globalappeal. As long as people feel the urgeto dress well, there will always be aneed for more designers to provide forclothing that is appealing, fascinatingand up-to-date.29

12. business lawY e a r I1. Introduction to Law2. Legal Institutions3. Business English4. Commercial Law5. Economics6. Marketing ManagementY e a r I I1. European Union Law2. Land Law & Equity3. Law of Sea Transport4. International Law5. Financial & Management Accounting6. Behavioural StudiesUpon successful completion of Year I, students are awarded the Diploma in BusinessLaw (DBL). Upon successful completion of Year I I, students are awarded theAdvanced Diploma in Business Law (ADBL). Upon successful completion of YearIII, students are awarded the B.Sc. Degree in Business Law (BBL).30

DIPLOMA IN BUSINESS LAW (DBL) - OneYearADVANCED DIPLOMA IN BUSINESS LAW (ADBL) - Two YearsBACHELOR IN BUSINESS LAW (BBL)- Three YearsY e a r I I I1. Intellectual Property Law2. Property Law3. Law Relating to Banking4. Corporate and Business Crime5. Public Relations6. Executive SkillsT h e A i m sThe B.Sc. Degree in Business Law(BBL) of the Cyprus Institute of Marketing(CIM BVI) is unique in manyways. It provides the student with thebasic knowledge and skills requiredto understand Business Law.We live in a very demanding globalcorporate world and the BBL willequip you with the necessary and essentiallegal framework that will enableyou to operate in a global legalisticenvironment. At the end of yourDegree programme you should be ina strong position to master and developa reasoned argument and communicatewith legal terms effectively.31

13. psychologyY e a r I1. Introduction to Psychology2. Statistics3. Business English4. Commercial Law5. Business Organisation6. Marketing ManagementY e a r I I1. Social Psychology2. Human Resource Management3. Computers & Information System4. Research Methodology5. Abnormal Psychology6. Behavioural StudiesUpon successful completion of Year I students are awarded the DPSY (Diplomain Psychology). Upon successful completion of Year II students are awarded theADPSY (Advanced Diploma in Psychology). Upon successful completion of YearIII students are awarded the BAPSY (Bachelor in Psychology).32

DIPLOMA IN PSYCHOLOGY (DPSY) - OneYearADVANCED DIPLOMA IN PSYCHOLOGY (ADPSY) - Two YearsBACHELOR IN PSYCHOLOGY (BPSY)-BAPSY- Three YearsY e a r I I I1. Cognitive Psychology2. Abnormal Child Psychology3. Public Relations4. Work Psychology5. Personality Psychology6. ProjectT h e A i m sCareersA holder of a Degree in Psychologycan have a career in all areas that haveto do with human relations, includingindustry, commerce, education, healthand social services and consulting.Psychologists investigate the reasonswhy we do things, how we do themand how we relate to others as well asto the world at large.Psychologists study people at all stagesin their lives from birth to old ageassessing:- how people perceive;- how they think and use ideas;- how they vary in intelligence andpersonality; and- how they are influenced by particularenvironments such as work, school andfamily.33

14. logisticsY e a r I1. Economics2. Statistics3. Management4. Business Law5. Marketing6. Business EnglishY e a r I I1. Introduction to Logistics & Distribution2. Customer Service & Logistics3. Logistics & Distribution Management4. Financial & Management Accounting5. Computers & Information Systems6. Human Resource ManagementUpon successful completion of Year I students are awarded the DMM (Diplomain Marketing Management). Upon successful completion of Year II students areawarded the ADLG (Advanced Diploma in Logistics). Upon successful completionof Year III students are awarded the BALG (Bachelor in Logistics).34

ADVANCED DIPLOMA IN LOGISTICS (ADLG) - Two YearsBACHELOR IN LOGISTICS (BPLB)- Three YearY e a r I I I1. Warehousing & Storage2. Operations Management3. Freight Transport Management4. Financial Management5. Information Technology6. Financial Planning & ControlT h e A i m sLogistics has not always been giventhe importance it deserves. Recently,though, logistics has been recognisedas an important business function in itsown right. Both the academic and businessworld now accept that there is aneed to adopt a more holistic view ofthe different logistics operations. Theprogramme provides an introduction tosome of the very basic aspects of distribution& logistics and then examines themain elements of the subject. The aim ofthis programme is to analyse and appreciatethe vital role logistics plays in thesuccessful running of a firm not only locallybut globally. The programme aimsto make the student familiar with the diverseand dynamic functions of logisticsand analyse the various constraints anddemands imposed upon today’s localand global business environments.35

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quirementsDIPLOMAS (B.Sc. Year I):a) Secondary school Leaving Certificate.b) 5 GCE or (equivalent) passes including one in the Englishlanguage with minimum a C grade.c) As a guide to students from Overseas the followingexaminations are among those recognised as U.K.equivalents: East Africa, Hong Kong, West Africa, Pakistan,Sri Lanka, Malaysia Higher School Certificates With Grades 6.However a student can be admitted into the FINAL YEAR(Year III) of a Bachelor Degree PROVIDED he/she possesses:a) An Advanced Diploma from this Institute.b) HND BTEC from a relative discipline.c) 90 transfer credits from an accredited U.S. University or120 ECTS.d) Professional qualifications such as the AdvancedCertificate in Marketing of The Chartered Institute ofMarketing (UK), American Institute of Bankers, CharteredInstitute of Bankers.e) Membership of the UK Institute of Certified CharteredAccountants, The Chartered Institute of Bankers,The Chartered Insurance Institute and any other Awardfrom relevant Professional Bodies in the disciplines thestudent wishes to study.3737

THE CYPRUS INSTITUTEOF MARKETING LTD (REG. BVI)1112/2010European Representative Office:P.O. Box 25288, Nicosia 1308CyprusTel.: +357 22 778475Fax: +357 22 779331email: info@cimabvi.comw w w . c i m a b v i . c o m