Undergraduate Prospectus - The Cyprus Institute of Marketing

We call ourselves the Cyprus Institute of Marketing (BVI) not because we offersolely programmes in marketing – as a matter of fact we offer many diverse programmesincluding Shipping, Banking, Insurance etc. (see courses available in theprevious pages) – but because we firmly believe that all areas of business activityought to have a marketing orientation. What is the use of having, for example,a well-structured Banking corporation if it has no satisfied customers? The sameapplies in the case of shipping, insurance and many other types of companies.The demand for professionals with advanced qualifications is rapidly increasingthroughout the world. The knowledge available to human individuals is compoundingat an astronomical rate. As it stands, professionals who have been outof college for a relatively short amount of time are often “out-of-date” with newtechnology, new social responsibilities and new ideas. Continuous education isvirtually mandatory for success.The CIM BVI programmes are designed to meet all these requirements by allowingyou to enhance your career whilst simultaneously meeting your family andleisure needs.Our distinguished Tutors begin with an initial evaluation and then structure alearning programme to meet your individual needs and further your individualgoals. The group discussions, case studies and the give-and-take methods serveto enrich students’ knowledge and experiences.Flexibility is certainly a key ingredient to the CIM BVI programmes as the coursesare specifically designed to adapt to your individual circumstances by permittingself-pacing towards your academic achievement and building a sense of tangibleself-accomplishment.As we are keen on providing you with any assistance in order to help you pursueyour individual career aspirations, our Student Services offer advice on selectinga career tailored to your own needs. Remember: at CIM BVI you are an individualinstitute5