Jerry Norquist - League of American Bicyclists

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Economic Impact* Event-‐related purchasesBicycle shipping expensesTravel to/from eventPersonal spending at eventSupport spending at eventGrand Total 14,582,547.36 510,064.10 9,321,762.22 6,110,698.67 2,070,526.35 $32,595,598.70 Direct financial impact from the 11 rides surveyed!

January/February 2012 - League of American Bicyclists

March/April 2013 - League of American Bicyclists

July/August 2013 - League of American Bicyclists

BICYCLE FRIENDLY AMERICA - League of American Bicyclists

National Bike Summit - League of American Bicyclists

2007 almanac - League of American Bicyclists

National Bike Summit 2012 - League of American Bicyclists

enforcement - League of American Bicyclists

Why Is This Important? Accurate Economic data not previously available from NBTDA members Data helps influence good public policy. Magnitude <strong>of</strong> impact much larger than previously believed.

Page 1: Economic ImpactPilot StudyJerry No
Page 5 and 6: Survey Design Collabora7ve Effort
Page 7 and 8: Geographic Profile US Average -
Page 9 and 10: Mo7va7ons for spending more 7me
Page 11 and 12: 80%Par7cipated as part of a lar
Page 13: Direct Impact Addi7onal Ride Spe
Page 17: Next Steps NBTDA goal 50% or hi
Page 20 and 21: Overlooked Economic Giant Annual
Page 22 and 23: The outdoor recrea7on economy g
Page 24: Outdoor Recrea7on Economy Direct

Jerry Norquist - League of American Bicyclists

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