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Periodontal Disease and Overall Health: A Clinician's Guide

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Chapter 18Chapter 18 The Role of the Professional in Educating the Public About the Importance of Oral <strong>Health</strong> 2911. How much do consumer-patientsknow about the threat inflammationposes to whole body health <strong>and</strong> oralsystemicrelationships?2. How important do consumer-patientsbelieve oral health is to achieving<strong>and</strong> sustaining overall health?3. How well are dental practitioners doingregarding educating patientsabout oral-systemic relationships <strong>and</strong>what are the hurdles to effectivelycommunicating this information toconsumer-patients?4. What research should be credibly communicatedto patients about the relationshipbetween periodontal disease<strong>and</strong> inflammatory-driven diseasestates, such as coronary heart disease,stroke, diabetes, <strong>and</strong> adversepregnancy outcomes?5. In addition to individual practitionerto-patientcommunication, what typesof activities could dental practitionerspursue to change the perception ofnondental healthcare providers aboutthe importance of oral health, therebyincreasing the public’s awareness oforal-systemic relationships?CONSUMER-PATIENTS’KNOWLEDGE ABOUTORAL-SYSTEMIC LINKS, THESIGNIFICANCE OF ORAL HEALTH,AND THE THREAT INFLAMMATIONPOSES TO GENERAL HEALTHHelp from Mainstream MediaOver the last decade there have beennumerous sources of information from mainstreammedia about the relationship betweenoral <strong>and</strong> systemic health, including lay publications,27,28 television, 29 <strong>and</strong> radio. 30 In2004, Time Magazine 27 committed an entireissue, “The Secret Killer,” to help readers explorethe link between inflammation <strong>and</strong> variouslife-threatening conditions such as heartdisease. The article introduced readers tosome fairly sophisticated scientific conceptsthat describe how the body’s efforts to healthe damage produced by infection <strong>and</strong> inflammationoften end up causing permanentdamage to certain organs <strong>and</strong> increasing therisk for various systemic diseases. The articlespecifically discussed the potential of periodontaldisease to elicit such a cascade ofevents: “It appears that some people are moresensitive to plaques <strong>and</strong> tangles than others.Perhaps they have a genetic predisposition.Or perhaps a long-running, low-grade bacterialinfection, like gum disease, keeps theinternal fires burning <strong>and</strong> tips the balancetoward chronic infection.” 27 If readers cancomprehend such sophisticated information,it is reasonable to assume the public is becom -ing increasingly aware of the relationship be -tween periodontal disease <strong>and</strong> inflammatorydrivendisease states.CNN News jump-started the year 2009with a segment on “How to Live Longer,”which aired on January 2 <strong>and</strong> was hosted byDr. Sanjay Gupta, CNN’s Chief Medical Correspondent.29 Gupta discussed several simplemodifications to lifestyle that he proposedwould net increased longevity. He cited usingdental floss as the number one recommendation,explaining that oral care could reduce inflammation,a known contributor to increasedrisk for heart disease. These are only a few ofthe many examples of information on oralsystemichealth that have been generatedthrough mainstream media sources.A Snapshot of What the Public KnowsPiecing together data compiled by variousprofessional <strong>and</strong> nonprofit organizations<strong>and</strong> the insurance industry provide a snapshotof how well the consumer-patient publicunderst<strong>and</strong>s the importance of oral health inachieving <strong>and</strong> maintaining overall health.Findings of a survey conducted in the year2000 by the American Dental Associationindicated that the vast majority of consumer-

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