2012 Rate Card - MPR

MPR Mobile = Fast, portable, available at the moment of decisionfor additional opportunities and specs, please contact youraccount managers or go to eMPR.com/digitaladspecs.MPR AppThe MPR App includes the comprehensive MPR databases. It’s compatible with iPhone,iPad, Android, and BlackBerry; as well as all desktops, laptops, tablet PCs, and smartphonesrunning Microsoft OS. MPR App contains downloadable drug information forover 4,000 products.MPR Mobile WebsiteThe MPR Mobile Website is optimized for mobile browsers. It provides a convenient wayto access the MPR database, live from web-enabled smartphones. In 2012, an HTML5version of the site will be built that will provide increased functionality.StatSMPR AppAverage Monthly Page Views >600,000Mobile WebsiteAverage Monthly Page Views >20,000Value Added: In 2012, allMPR App campaigns willinclude ROS on the MPRMobile Website for free!!Supported Ad Units:See Spec sheetMPR aPP aND MObilE WEbSitE cpm price (net/net)Run-of-App Banner Ads• 100% SOV on any page at any given time• Ads change when the page is refreshed• Ads appear on drug monographs, news, calculators, etc.• Guarantee: 50,000 impressions per month• SSM Sponsorship ad placements takes precedent over Run-of-App ads• Create your own mobile ad, or use the approved copy from your Google text ad(s)• We can create “Click to Dial” ads that connect to a phone number of your choice• We recommend that your mobile ads link to a mobile optimized Website or landing page.Profession-Targeted Ads• 50,000 impressions/month to validated only to the profession of your choice (MD, NP/PA,RPh, RN, etc)Specialty-Targeted Ads• 50,000 impressions/month to validated physicians within a specific specialty (eg, pediatrics,Ob/Gyns, neurology)• Campaigns targeted to other professions (e.g., nurse practitioners, physician assistants,pharmacists) may be available based on inventory• A minimum of 2 ad units is requiredList Match-Targeted Ads• Match your list to MPR’s list of validated physicians or other healthcare professionals (HCPs)• Deliver your ads only to the HCPs you are targeting or that your reps can’t get in to see• 50,000 impressions/month (dependent on the results of list match)• A minimum of 2 ad units is required• Note: Creation of a unique list by combining data points (e.g., multiple professions and/or specialties, prescribing data, ICD-9 or CPT codes, etc.) will be billed at the List MatchTargeted Banner Ad price plus costs to create the list.$77 $3,850/mo$95 $4,750/mo$150 $7,500/mo$200 $10,000/moMPR aPP aND MObilE WEbSitE (continued) cpm price (net/net)Prestitial• 100% SOV• Appears once per visitor per 24 hoursSearch Key Words• 100% SOV on the Search Result PagecONtEXtual OPPORtuNitiESSection/Subsection/Monograph Page Sponsorship• Ads are contextually tied to content• Ads appear on the section page, subsection page, and on your monograph page (not onother monographs in the subsection)• Only the monograph ad is exclusive to the sponsor; the section and subsection ads rotatewith other ads• Not sold on a CPM basis• Each brand retains the right to place an ad on its own monographEnhanced Mobile Monograph150 characters and up to 6 lines in your monographPlain text only; no bold, underline, italics, or different fonts• Combo buy– $1,500 per month for mobile + web + one MPR print edition (except single sponsored editions)– Multibrand discounts available dependent on number of brands (ask publisher)Therapeutic Subsection Takeover• Exclusive sponsorship of a single subsection for (100% SOV within a therapeutic section)• If no competing product contracts impressions in the same therapeutic subsection thatmonth, the takeover campaign continues for remainder of the month• If a competing ad campaign starts that month, BOTH your campaign and the competitor’sare delivered as ROS for remaining 2 weeks of the month• Sold on a first-come, first-served basis each monthCalculator Sponsorship• Over 30 Clinical Calculators and Treatment Algorithms• 100% SOV and exclusive to one sponsor• Or, we can also create a custom calculator:– On MPR – For download from your brand site – From the App StoreContent Posting• Post your preapproved promotional webcast, podcasts, supplements, clinical studies,whitepapers, etc.• Note: Hosted content is hosted outside the App and the end user must have a liveInternet connectioncuStOM PROjEctSDownload Sponsorship/Single-Sponsored Edition• Exclusive 100% SOV each month• Customized landing page for chosen specialty and “sponsored by message” on Website• Splash screen each time App opens• Includes SSM SponsorshipMobile Resource CenterSee Mobile Resource Center Fact SheetMobile AlertSee Mobile Alert Fact SheetSponsorshipSponsorshipN/ASponsorshipSponsorshipN/ASponsorshipN/A$1,000/day$1,000/moper wordPackagesavailable$1,500/mo$500/mo$7,875/mo$1,000/moVideo$1,500/moStatic$1,000/mo$7,500/moFor an additionalfee, we can marketto your listSee Fact SheetSee Fact Sheet25 eMPR.comeMPR.com 26

E-mail Newsletters = Timely, relevant news & clinical content deliveryfor additional opportunities and specs, please contact youraccount managers or go to eMPR.com/digitaladspecs.MPR Weekly News Brief, Seasonal Spotlight & First Look: These free,opt-in weekly e-mail newsletters offer the latest pharmaceutical product news,written in the same concise and informative manner as MPR. Each newslettercontains new products, news, the latest drug updates (with links to importantmonograph updates on our Website) and CME spotlight.MPR Weekly News BriefDistributed every Monday morning to over 60,000 opted-in HCPs. It delivers new-product reviews and other importantproduct news to the HCPs’ inbox in a timely manner, so that this clinical knowledge can be implemented quickly.MPR First LookThe MPR First Look newsletter highlights a new, recently approved drug product each week. Featuring comprehensiveyet concise drug monographs, MPR First Look helps clinicians stay up-to-date and aware of new andavailable therapeutic options to improve patient care.MPR Seasonal SpotlightDistributed monthly to over 60,000 opted-in HCPs. It delivers a variety of resources about specific diseases —from MPR and other sources — to build disease awareness and help clinicians optimize treatment.Leaderboard728390Medium Rectangle30032502012• January: Musculoskeletal Disorders• February: American Heart Month• March: National Colorectal Cancer Awareness Month• April: Irritable Bowel Syndrome Awareness Month,Sexually Transmitted Infections Awareness Month• May: Arthritis Awareness Month, Mental Health Month,National Osteoporosis Awareness and Prevention Month• June: National Headache Awareness Week• July: Skin Cancer• August: National Immunizaton Month• September: Prostate Cancer Awareness Month,Leukemia & Lymphoma Awareness Month• October: National Breast Cancer Awareness Month• November: American Diabetes Month• December: World AIDS Day (1st)E-NEWSlEttER OPPORtuNitiESEditorial e-Newsletters• 60,000+ opted-in validated HCPs– Weekly News Brief– First Look (weekly)– Season Spotlight (monthly)Specialty Targeted e-Newsletters• Deliver your ad to just the specialty you want to reach• Ads run on existing editorial e-newsletter; content is not changedSponsored Seasonal Spotlight e-Newsletter• Disease-specific content from the eMPR.com Website• 100% SOV—only your advertising appears on the newsletterprice (net/net)Banners$3,000Text Ads$500$2,000$5,000use your web ads on MPR e-mail!MPR supports animated GIFs in e-mail andwe can include ISI as “text” below a 300250ad unit, in a uniquely formatted e-mail thatallows you to use your web ads on newsletters!Expert e-Newsletter Series• Create a series of e-mail newsletters for your product• Written by experts you recommend, on topics you choose• Distributed to your target list using MPR branding• Includes ads and/or “sponsored by” message• Distributed daily, weekly, or monthly• 500 to 1,000 words per e-Newsletter• Archived on Website for 6 months for value-added exposureAsk Publisher27 eMPR.comeMPR.com 28

Live Digital Conference Coverage & E-mail MarketingMPR has two ways to deliver messages and content through targeteddelivery channels. Live Digital Conference Coverage is a great way to be part of thelatest scientific findings (see description below). Targeted E-mail Marketing Programscan reach HCPs with the right message, at the right time (see description below).MPR First Report: Live Digital Conference Coverage• Multisponsored digital-advertising opportunity; editorial coverage will appear concurrently on all Haymarket sitesthat are relevant• Ideal program to reach HCPs that cannot attend in-person or cannot attend all the sessions they would like to• Haymarket editorial staff will report on innovative, late-breaking news presented at the conference• Guarantees: 200,000 impressions for the first 3 months; program will also be archived for 3 months andthe advertiser will receive another 20,000 impressions• Advertisers must supply all four digital-ad positions• Haymarket will do all promotion pre- and post-conference to improve online attendance by e-mail blasts andother online promotionE-NEWSlEttER OPPORtuNitiES cpm (net/net) Price (net/net)MPRxPress• Distribute pre-approved material to target list of HCPs• Leverage the strength of MPR to cut through the inbox clutter• Minimum 4,000 e-mail addresses• Note: Additional fees apply if newsletter needs legal review, tracking codes added, etc.MPRAlertN/ASet-Up Fee$1,000+ $0.75 pername;sponsor providescontent;list-matchingcharges applyHaymarketcreates content;consult AccountManager fordetails andpricingConferences to be covered:• American College of Cardiology, March 2012• American Academy of Nurse Practitioners, April 2012• National Kidney Foundation, April 2012• Oncology Nursing Society, April 2012• American Urological Association, May 2012• American Pain Society, May 2012• American Academy of Physician Assistants, May 2012• American Society of Clinical Oncology, June 2012• AAFP, September 2012• American College of Nurse Practitioners, October 2012• American Academy of Pediatrics, October 2012• American Society of Nephrology, November 2012• American Society of Hematology, December 2012cpm (net/net)Price (net/net)Live Digital Conference Coverage N/A $40,000/track; Max of 4 advertisers/trackE-mail Marketing Programs• E-mail marketing provides timely and cost-effectivemessage delivery• Use MPR to target your “called on” or “no see”HCPs• Quickly measure ROI, including e-mails delivered,bounces, opens, click-throughs, etc.• Include specific links to your branded site/portal• MPR has the proven ability to deliver messagesacross a variety of media options29 eMPR.com eMPR.com 30