2012 Rate Card - MPR
2012 Rate Card - MPR
2012 Rate Card - MPR
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Live Digital Conference Coverage & E-mail Marketing<strong>MPR</strong> has two ways to deliver messages and content through targeteddelivery channels. Live Digital Conference Coverage is a great way to be part of thelatest scientific findings (see description below). Targeted E-mail Marketing Programscan reach HCPs with the right message, at the right time (see description below).<strong>MPR</strong> First Report: Live Digital Conference Coverage• Multisponsored digital-advertising opportunity; editorial coverage will appear concurrently on all Haymarket sitesthat are relevant• Ideal program to reach HCPs that cannot attend in-person or cannot attend all the sessions they would like to• Haymarket editorial staff will report on innovative, late-breaking news presented at the conference• Guarantees: 200,000 impressions for the first 3 months; program will also be archived for 3 months andthe advertiser will receive another 20,000 impressions• Advertisers must supply all four digital-ad positions• Haymarket will do all promotion pre- and post-conference to improve online attendance by e-mail blasts andother online promotionE-NEWSlEttER OPPORtuNitiES cpm (net/net) Price (net/net)<strong>MPR</strong>xPress• Distribute pre-approved material to target list of HCPs• Leverage the strength of <strong>MPR</strong> to cut through the inbox clutter• Minimum 4,000 e-mail addresses• Note: Additional fees apply if newsletter needs legal review, tracking codes added, etc.<strong>MPR</strong>AlertN/ASet-Up Fee$1,000+ $0.75 pername;sponsor providescontent;list-matchingcharges applyHaymarketcreates content;consult AccountManager fordetails andpricingConferences to be covered:• American College of <strong>Card</strong>iology, March <strong>2012</strong>• American Academy of Nurse Practitioners, April <strong>2012</strong>• National Kidney Foundation, April <strong>2012</strong>• Oncology Nursing Society, April <strong>2012</strong>• American Urological Association, May <strong>2012</strong>• American Pain Society, May <strong>2012</strong>• American Academy of Physician Assistants, May <strong>2012</strong>• American Society of Clinical Oncology, June <strong>2012</strong>• AAFP, September <strong>2012</strong>• American College of Nurse Practitioners, October <strong>2012</strong>• American Academy of Pediatrics, October <strong>2012</strong>• American Society of Nephrology, November <strong>2012</strong>• American Society of Hematology, December <strong>2012</strong>cpm (net/net)Price (net/net)Live Digital Conference Coverage N/A $40,000/track; Max of 4 advertisers/trackE-mail Marketing Programs• E-mail marketing provides timely and cost-effectivemessage delivery• Use <strong>MPR</strong> to target your “called on” or “no see”HCPs• Quickly measure ROI, including e-mails delivered,bounces, opens, click-throughs, etc.• Include specific links to your branded site/portal• <strong>MPR</strong> has the proven ability to deliver messagesacross a variety of media options29 e<strong>MPR</strong>.com e<strong>MPR</strong>.com 30
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