2012 Rate Card - MPR

E-mail Newsletters = Timely, relevant news & clinical content deliveryfor additional opportunities and specs, please contact youraccount managers or go to eMPR.com/digitaladspecs.MPR Weekly News Brief, Seasonal Spotlight & First Look: These free,opt-in weekly e-mail newsletters offer the latest pharmaceutical product news,written in the same concise and informative manner as MPR. Each newslettercontains new products, news, the latest drug updates (with links to importantmonograph updates on our Website) and CME spotlight.MPR Weekly News BriefDistributed every Monday morning to over 60,000 opted-in HCPs. It delivers new-product reviews and other importantproduct news to the HCPs’ inbox in a timely manner, so that this clinical knowledge can be implemented quickly.MPR First LookThe MPR First Look newsletter highlights a new, recently approved drug product each week. Featuring comprehensiveyet concise drug monographs, MPR First Look helps clinicians stay up-to-date and aware of new andavailable therapeutic options to improve patient care.MPR Seasonal SpotlightDistributed monthly to over 60,000 opted-in HCPs. It delivers a variety of resources about specific diseases —from MPR and other sources — to build disease awareness and help clinicians optimize treatment.Leaderboard728390Medium Rectangle30032502012• January: Musculoskeletal Disorders• February: American Heart Month• March: National Colorectal Cancer Awareness Month• April: Irritable Bowel Syndrome Awareness Month,Sexually Transmitted Infections Awareness Month• May: Arthritis Awareness Month, Mental Health Month,National Osteoporosis Awareness and Prevention Month• June: National Headache Awareness Week• July: Skin Cancer• August: National Immunizaton Month• September: Prostate Cancer Awareness Month,Leukemia & Lymphoma Awareness Month• October: National Breast Cancer Awareness Month• November: American Diabetes Month• December: World AIDS Day (1st)E-NEWSlEttER OPPORtuNitiESEditorial e-Newsletters• 60,000+ opted-in validated HCPs– Weekly News Brief– First Look (weekly)– Season Spotlight (monthly)Specialty Targeted e-Newsletters• Deliver your ad to just the specialty you want to reach• Ads run on existing editorial e-newsletter; content is not changedSponsored Seasonal Spotlight e-Newsletter• Disease-specific content from the eMPR.com Website• 100% SOV—only your advertising appears on the newsletterprice (net/net)Banners$3,000Text Ads$500$2,000$5,000use your web ads on MPR e-mail!MPR supports animated GIFs in e-mail andwe can include ISI as “text” below a 300250ad unit, in a uniquely formatted e-mail thatallows you to use your web ads on newsletters!Expert e-Newsletter Series• Create a series of e-mail newsletters for your product• Written by experts you recommend, on topics you choose• Distributed to your target list using MPR branding• Includes ads and/or “sponsored by” message• Distributed daily, weekly, or monthly• 500 to 1,000 words per e-Newsletter• Archived on Website for 6 months for value-added exposureAsk Publisher27 eMPR.comeMPR.com 28