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Innovation Task Force on The Framework for Sustainable Economic ...

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Collaborating with multinati<strong>on</strong>al companies will provide a significant steer to this<br />

new applied research activity and ensure that the activity is market-led, has<br />

access to customers and resources, and can avail of internati<strong>on</strong>al management<br />

capability. Encouraging this practice through incentives greatly increases the<br />

opportunity <strong>for</strong> new ventures to achieve scale quickly.<br />

AMERICAN CHAMBER OF COMMERCE<br />

Key C<strong>on</strong>tributi<strong>on</strong>s from the Multinati<strong>on</strong>al Base<br />

• Collaborati<strong>on</strong> - <strong>The</strong> applicati<strong>on</strong> of the principal of collaborati<strong>on</strong>,<br />

sharing of assets and the mitigati<strong>on</strong> of costs can broaden the<br />

commercialisati<strong>on</strong> capability without adding significantly to the<br />

investment and cost base. Those principles need to be defined and<br />

promoted, to ensure the fast and effective development of the<br />

commercialisati<strong>on</strong> infrastructure and eco-system.<br />

• Market Access - It is sensible and appropriate <strong>for</strong> the most new<br />

companies to use the established channels to market. <strong>The</strong> <strong>for</strong>eign direct<br />

investment (FDI) base can address this most significant challenge facing<br />

start ups and growth companies. Creating a practice and incentive<br />

policy to allow this to occur would increase the new ventures’<br />

opportunity to succeed significantly.<br />

• Market Intelligence - Equally there is a significant challenge <strong>for</strong> new<br />

ventures to acquire the right market intelligence to allow <strong>for</strong> the<br />

development of a successful market strategy. Access to the resources<br />

and collective intelligence of the FDI base will greatly advance the new<br />

venture and improve its ability to target the global market and establish<br />

its brand.

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