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P a g e | 6POLICY RESEARCH AND ADVOCACY (Summary of Project 2011 – 12)The Policy Research & Advocacy team supports the in depth research, community outreach,regulatory framework analysis and advocacy programme at AIACA. It also communicates withvarious stakeholders and conducts a regular dialogue through its quarterly newsletter – ’CraftPolicy Connect’.During 2011 – 2012, the primary focus of Policy Research & Advocacy was on promoting thesustainable production and consumption in the textiles sector. This was carried out under the‘Sustainable Textile for Sustainable Development’ project implemented under the EuropeanUnion’s Switch Asia Program. The project aims to promote the production and consumption ofeco friendly textiles by improving the working and living condition of the artisans throughpiloting and testing effluent treatment plants, undertaking research, and capacity buildingtrainings, and most importantly the dissemination, and outreach of the learning etc. which alsohelped in identifying the key challenges being faced by the sector.The mandate of the project covers 16 craft clusters & 30 textile parks across India and extends itsbenefits to over 500 textile related M/SMEs in Rajasthan by sharing learning for replications.Activities and Strategies adopted under the programmeAwareness raising, capacity building and policy research have been used as primary strategies topromote the program’s mandate.Partnerships for Sustainable Consumption and ProductionThe project brings together a range of partners - including technical service providers, textileproducer groups and M/SMEs to conduct action research to provide low cost technologicalsolutions to reduce pollution from textile production activities.Strengthening Cleaner production and OccupationalHealth and SafetyThe project works with textile units that rank among theworst polluting and resource intensive industries andaddresses the issues through trainings, disseminationworkshops, which has promoted the use of environmentallyfriendly technologies and practices by the textile-producingSmall and Medium Enterprises.ANNUAL REPORT 2011 - 12
P a g e | 7Examining demand for textilesOn the demand side, the project encourages effective marketing strategies to promoteenvironment friendly textiles. It seeks to promote environment friendly practices which furtherimpacts consumers’ choice/buying decisions, leading to sustainable consumption throughdissemination at trade fare and others shows.Policy Research and AdvocacyThe project conducted a baseline study to assess environmental, occupational health and safetyissues (OHS) and provided recommendations to the Planning Commission of India in 2011-2012based on its results of the baseline. These recommendations have been incorporated in the Draft12 th Five Year Plan prepared by the Working Group.Replication StrategyBuilding a model ready to replicateUnder the project, a model eco-friendly textile park is being established at Jaipur under thepublic-private partnership between the Government of India and textiles manufacturers’ thatprovides funding for the infrastructure. The project provides research, knowledge to theentrepreneurs and through it builds the capacities of the entrepreneurs and workers under thismodel. The public-private partnership ensures the acceptance of the eco-park model. The keyproject strength is the buy-in of the Jaipur Integrated Textile Park Pvt. Ltd. members.ResultsOutreach ensuredThe project enhances its benefits to 16 other craft clusters in India and over 500 textile relatedSMEs in Rajasthan where block printing is predominant; craft-clusters have benefited fromresearch on low cost technology, specifically occupational health and safety measures, sharing oflearning and opportunities for replication. During 2011-2012, 3500 M/SMEs have participated indissemination activities under the project.Data for Decision makingA baseline study assessed the environmental, occupational health and safety (OHS) issues andtheir impacts on the local communities. The study incorporated field visits, data collection,testing of samples, surveys and focused group discussions to flag the main issues of the sector.The study was discussed widely by the various stakeholders. The project prepared a manual onOHS for the Artisans and conducted dissemination workshops in more than 16 clusters. Themanual provides recommendations for SMEs and artisans on OHS measures during production,contributing to sustainable production practices.ANNUAL REPORT 2011 - 12
Page 1 and 2: Annual ReportAIACA2011 - 12All Indi
Page 3 and 4: P a g e | 3ED’s NoteIt gives me p
Page 8 and 9: P a g e | 8Market researchThe proje
Page 10 and 11: P a g e | 10Recommendations on Occu
Page 12 and 13: P a g e | 12Products are made using
Page 14 and 15: P a g e | 14CRAFTMARK / MARKETINGTh
Page 16 and 17: P a g e | 16Governing Body of AIACA
Page 18 and 19: P a g e | 18Information about AIACA
Page 20: P a g e | 20ANNUAL REPORT 2011 - 12

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