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P a g e | 8Market researchThe project also conducted Market Research, reviewed the standards for environment friendlyproducts and the market potential of such products within India and beyond. The studies laid thegroundwork for formulating effective marketing strategies for eco-friendly products in domesticand international markets. To help the manufactures respond to increasing demand for greenproducts, a market dissemination workshop was conducted to sensitize entrepreneurs aboutdesign, pricing, standards of the eco-friendly products.Branding paves the way for organic textilesResearch revealed 70 different certification schemes available for textiles. Due to the high cost ofsuch labels, the textile manufactures instead developed an umbrella brand named Jaipur Blocduring the year that communicates the positiveRecommendations onEnvironmental issues - Handicraftsaspects and environmental friendliness of the parkand the textiles produced in the park. The brandconnects the producers to the consumers.Support for environmental review ofcraft processes and corrective measuresshould be made a part of existingschemes, especially the BabasahebAmbedkar Hastshilp Vikas Yojana(BAHVY). Diagnostic studies under theBAHVY scheme should include asection on environmental impact andinterventions should include strategiesto mitigate adverse environmentalimpact, wherever applicable.The main intervention needed in thisarea is further research in the form ofreviews of selected crafts processes toascertain environmental impact; andresearch into low-cost solutions andchanges in production processesneeded to mitigate adverse impactwhere it exists. A draft budget forresearch into 20 selected craftproduction processes – which can bechosen, based on commercial potentialand number of artisans affected wasprovided.Policy workSubmissions to Government and IndustryTaking the policy work forward, formalsubmissions on Environment and OccupationalHealth and Safety for Handicrafts and Handloomswere provided to the Ministry of Textiles and thePlanning Commission of India for inclusion in theapproach papers to the Twelfth Five Year Plan. TheExecutive Director of AIACA, Kirtika Singh, asmember of the Steering Committee on Handloomsand Handicrafts of the Planning Commission ofIndia was a part of the development of approachANNUAL REPORT 2011 - 12
P a g e | 9papers for the 12th Five Year Plan.Recommendations onEnvironmental issues – HandloomsEnvironmental impact needs to beinserted as an area of focus intoexisting schemes, especially theIntegrated Handloom DevelopmentScheme. Diagnostic studies shouldinclude a section on environmentalimpact and interventions as part of thescheme should include strategies tomitigate water use and discharge ofuntreated wastewater.Two pilot schemes need to beintroduced to mainstreamenvironmental concerns and mitigationstrategies in the handloom sector:A primary Effluent Treatment Plant costsapproximately Rs. 4 - 5 lakh. However, thistreatment would only neutralize water and will notbe useful for units with high effluent content. Asecondary/tertiary Effluent Treatment Plant wouldbe needed for larger MSMEs clusters, which costsapproximately Rs. 12-15 lakhs. The secondarytreatment, depending on the technology used, cantreat discharge of various kinds of dyes (vat,reactive, natural etc).The pilot scheme can seek to support a mix ofprimary and secondary treatment plans in selectedclusters based on the environmental assessment andthe amount of discharge that needs to be treated.With regard to scheme eligibility, individual unitscan be eligible to receive scheme support forprimary treatment plants; and cluster levelassociations, cooperatives and large enterprises canbe eligible for setting up secondary treatmentplants. Based on an estimate of 15 selectedhandloom clusters, the cost estimate of the schemewas provided.Scheme for Environmental Assessmentsof Major Textile Clusters: A pilotscheme to conduct environmentalassessments of up to 15 selected majorhandloom clusters can be introduced.The scheme should support technicalagencies in carrying out environmentalassessments that identify and quantifyenvironmental impact and proposespecific mitigation strategies at thecluster level. A proposed costing ofsuch a pilot scheme for 15 clusters wasprovided.Scheme for Setting up of Small-scaleEffluent Treatment Plants in Handloomproducer communities: A pilot schemeto promote effluent treatment in majorhandloom production clusters needs tobe initiated. The scheme shouldsupport capital costs of setting up aneffluent treatment plant (ETP) as wellas costs associated with mobilizingsmall-scale units to use commoneffluent treatment facilities.ANNUAL REPORT 2011 - 12
Page 1 and 2: Annual ReportAIACA2011 - 12All Indi
Page 3 and 4: P a g e | 3ED’s NoteIt gives me p
Page 6 and 7: P a g e | 6POLICY RESEARCH AND ADVO
Page 10 and 11: P a g e | 10Recommendations on Occu
Page 12 and 13: P a g e | 12Products are made using
Page 14 and 15: P a g e | 14CRAFTMARK / MARKETINGTh
Page 16 and 17: P a g e | 16Governing Body of AIACA
Page 18 and 19: P a g e | 18Information about AIACA
Page 20: P a g e | 20ANNUAL REPORT 2011 - 12

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