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Notes from the program directorDear ISU Sport Management Alumni, Students, <strong>and</strong> Friends,Redbird ConnectionsHave you been recently hiredor promoted? Help us maintainour records <strong>and</strong> continue buildingnetworking opportunities for bothour past <strong>and</strong> current studentswith Redbird Connections. Justvisit today!Or you can send us your updatedinformation or accomplishments toNels Popp (npopp@<strong>Illinois</strong><strong>State</strong>.edu)with your latest achievements <strong>and</strong>contact information.Sport Management facultyBrent Beggs(309) 438-5753babeggs@<strong>Illinois</strong><strong>State</strong>.eduNels Popp(309) 438-3494npopp@<strong>Illinois</strong><strong>State</strong>.eduThank you for taking the time to check out the <strong>Illinois</strong> <strong>State</strong> SportManagement Program newsletter.We saw a significant change this year as previous director ChadMcEvoy started his new position at Syracuse, leaving the program inmy h<strong>and</strong>s. Running the program continues to be a learning process forme, but I am very fortunate to have some great help from folks like Drs.Brent Beggs <strong>and</strong> Amy Hurd in the <strong>Recreation</strong> <strong>and</strong> Parks Administrationprogram <strong>and</strong> our fantastic adjunct pr<strong>of</strong>essors featured in our coverstory. Todd, Liz, <strong>and</strong> Tracie bring great experience to our program <strong>and</strong>provide outst<strong>and</strong>ing mentorship for students.One <strong>of</strong> our initiatives this year was to ask for feedback from alums<strong>and</strong> current students regarding our program. Over 57% <strong>of</strong> currentstudents <strong>and</strong> alums who were sent the survey link responded, whichdemonstrates the high level <strong>of</strong> interest graduates have in the program.This survey was part <strong>of</strong> a research collaboration between severalschools <strong>and</strong> analysis is still taking place. However, a quick scan <strong>of</strong> the data provided some very encouragingresults regarding ISU. For instance, on a 6-point scale, ISU respondents gave a satisfaction rating <strong>of</strong> 5.15 forthe program overall, a 5.66 rating for discussions <strong>of</strong> current topics <strong>and</strong> events, a 5.26 rating on opportunitiesfor h<strong>and</strong>s-on projects, <strong>and</strong> a 5.08 rating for opportunities to network with industry pr<strong>of</strong>essionals. All theseratings far exceeded the mean in the study, which is a great sign. We hope to publish the complete resultssoon.Another sign <strong>of</strong> our program’s growth was the effort put forth by students to gain experience atoutside events this past school year <strong>and</strong> summer. Here is a short list <strong>of</strong> some <strong>of</strong> the events current ISU sportmanagement students volunteered or paid their own way for in the past 12 months: MLB All-Star Fan Fest,National Association <strong>of</strong> Collegiate Marketing Administrators conference, Bellator MMA, John Deere ClassicPGA tournament, Western & Southern Tennis Open, FCS Championship Game, <strong>and</strong> the <strong>Illinois</strong> High <strong>School</strong>Shrine Football Game. Those experiences came on top <strong>of</strong> students “regular” work in graduate assistantshippositions with ISU athletics, <strong>Illinois</strong> Wesleyan athletics, <strong>and</strong> the Bloomington Blaze hockey team.Every year I am more amazed at what our students accomplish both in <strong>and</strong> out <strong>of</strong> the classroom. We arelooking forward to another great year in 2013, starting with a pre-semester tailgate at the St. Louis Ramspre-season game against the Green Bay Packers. This fall we will also be conducting a search for a new sportmanagement faculty member to join the team in 2014.Thank you for following the ISU sport management program. Go Redbirds.Nelsnpopp@ilstu.educontinued from coverexperience <strong>of</strong> selecting a location <strong>and</strong> managingevent planning for the IHSA’s inaugural state dancefinals. Sattler, meanwhile, had her class engagein a simulated collective bargaining agreementbetween major league baseball <strong>and</strong> the playersassociation. Just a few months earlier her formeremployer, the Blues, were caught in the middle <strong>of</strong>a real life CBA negotiation that h<strong>and</strong>cuffed the NHLfor several months.“I was really impressed with how engagedstudents were <strong>and</strong> how seriously they took thenegotiations,” said Sattler. “I enjoyed watchingthem battle for their positions <strong>and</strong> I think, to theirsurprise, they enjoyed it too.”Fischer, meanwhile, brought one <strong>of</strong> <strong>State</strong> Farm’sclients into the classroom.“We had the students conduct a businessanalysis for the Chicago Bulls corporate sponsorshipdepartment,” explained Fischer. “Studentsexamined business opportunities for the Bullsby dissecting a game through the aspects <strong>of</strong> thetelevision broadcast, digital/online experience <strong>and</strong>social media presence. I brought in some industryspecialists to help students break down each aspect<strong>and</strong> see the game differently as a business ratherthan a game. At the end <strong>of</strong> the project, the students’recommendations were provided directly to theDirector <strong>of</strong> Corporate Sponsorships at the Bulls forconsideration.”2Besides teaching students critical elements <strong>of</strong>the sports business, the adjunct pr<strong>of</strong>essors werealso able to share insight regarding breaking intothe industry.“I was in their position just a few years ago, soI enjoyed watching them evolve <strong>and</strong> grow overthe semester,” said Sattler. “I felt I could providean interesting perspective to the students, with abackground that spans pr<strong>of</strong>essional sports to parkdistrict recreation.”All three instructors shared their personalstories <strong>of</strong> how they broke into the business <strong>and</strong>the tips they have picked up along the way toadvancing their careers.While students gained some great perspectives<strong>and</strong> connections, the industry pr<strong>of</strong>essionals werequick to point out they learned just as much fromthe classroom experience.“Being around 13 young, hungry studentslooking to break into the sports industry <strong>and</strong> aspireto do what I have been fortunate enough to doin my career is a great reminder <strong>of</strong> how blessedwe all are in this industry; to do what we do for aliving,” reflected Fischer. “Seeing your experiences<strong>and</strong> situation through someone else’s eyes was agreat way to get re-energized <strong>and</strong> find the originalpurpose for why I decided to work in sportsmarketing. I am very thankful for what I learnedfrom the students <strong>and</strong> the passion they broughtout in me.”In fact, for Sattler, the experience provided hersome personal career direction. This fall, she plansto leave her position at Quail Meadows <strong>and</strong> startworking on her Ph.D. at <strong>Illinois</strong> <strong>State</strong> with hopes <strong>of</strong>teaching sport management as a full-time job inthe near future. For Henry <strong>and</strong> Fischer, the biggestreward was seeing students find their own careerdirection.“My favorite part <strong>of</strong> teaching in the programthis past year was getting to know the students,”said Henry. “I loved hearing their career goals <strong>and</strong>plans <strong>and</strong> watching some <strong>of</strong> them l<strong>and</strong> their firstjob or get the internship they had really workedhard for.”


Tracking the Redbirds—alumni updateAlumni Spotlight: Kristin Scott ‘06Employer: University <strong>of</strong> Minnesota AthleticsPosition title: Director <strong>of</strong> Development - Annual FundLocation: Minneapolis, Minn.1. How would you describe your job?My main responsibility is to raise annual funds forour 750 student-athletes <strong>and</strong> 25 sport programs,primarily to cover the $9.4M scholarship bill wewrite back to the University each year. However,our total 2013 fiscal year annual giving goal isroughly $10.4M. In order to accomplish this, wesend out an annual renewal <strong>and</strong> solicitationpiece to current, past <strong>and</strong> prospective donorsto Gopher Athletics. In addition, I meet withdonors <strong>and</strong> prospective donors to tell thestory <strong>of</strong> Gopher Athletics <strong>and</strong> discuss givingopportunities such as seat related gifts, capitalprojects, scholarship gifts <strong>and</strong> estate planning.2. What are some <strong>of</strong> the uniqueopportunities you have had withyour job?Personally, as a development <strong>of</strong>ficer I’m a littleunique in having spent four years in marketingat ISU. My goal is to one day oversee anexternal unit within college athletics; having abackground in marketing is a huge asset.From a development st<strong>and</strong>point, I’ve beenfortunate to meet some extraordinary people.I’ve not only been able to share the stories <strong>of</strong> theinstitutions <strong>and</strong> student-athletes I’ve worked for,but learned the stories <strong>of</strong> our donors as well. Ourdonors come from all walks <strong>of</strong> life <strong>and</strong> choose tosupport college athletics for different reasons;however, they have a common theme in theirpassion for supporting their University.Being a former student-athlete, selling the story<strong>of</strong> our current student-athletes is an easy one forme. I love the quote “love what you do, <strong>and</strong>you’ll never have to work another day in yourlife.” I truly feel that way about working in collegeathletics.Lastly, working in college athletics has allowedme to be a part <strong>of</strong> some amazing experiences.Thinking back on some <strong>of</strong> the games <strong>and</strong> specialevents I’ve attended still gives me chills. I wouldsay my most memorable thus far is from my timeat Mizzou Athletics. We hosted No. 1 Oklahomafootball on homecoming day with CollegeGameday on campus <strong>and</strong> beat the Sooners 36-27. That was a great day!3. What is the toughest part <strong>of</strong> your job?The toughest part <strong>of</strong> my job is the hours. Manypeople have a misconception that workingin college athletics is glitz, glamour <strong>and</strong> golfcourses. There have been many days where wearrive before 8 am <strong>and</strong> do not leave until after11 pm when the game finishes. We work manynights <strong>and</strong> weekends. It’s difficult at times to findsome down time.4.What are some <strong>of</strong> your favoritememories from your time at <strong>Illinois</strong> <strong>State</strong>?I grew up in Bloomington, IL. I’m very fond<strong>of</strong> the Redbirds. My parents both graduatedfrom ISU. In fact, I started as a camper at JillHutchison’s basketball camp. I think I wentevery year growing up <strong>and</strong> then transitionedinto a camp counselor in college. My parentsheld men’s basketball tickets; I remember manyexciting games under Bob Bender, Kevin Stallings<strong>and</strong> Tom Richardson. It was only natural I wouldreceive my master’s from <strong>Illinois</strong> <strong>State</strong> <strong>and</strong> my firstjob in college athletics at ISU.My memories are filled with wonderful people,learning experiences <strong>and</strong> great games. I learnedwhat it means to be an athletics administrator;that it’s truly about the student-athlete.5. What advice or recommendationswould you give to current ISU sportmanagement students trying to break into thesport industry?My advice is get into the business now. A degreein sport management isn’t enough. Whether thepassion might be in college athletics, pr<strong>of</strong>essionalsports or the minor leagues, students need to getinvolved. College athletics <strong>and</strong> sports in generalare fast-paced. Those hiring are looking for directrelatable experience. There are many ways to getinvolved whether that is volunteering, internshipsor graduate assistantships. Be patient <strong>and</strong> bemobile. It may take some time to get into thebusiness <strong>and</strong> when you do, enjoy where you are.Learn everything you can. For those interestedin college athletics, it is a small world <strong>and</strong> thedepartments are even smaller. You may have tobe mobile to move up within college athletics.Lastly, don’t expect high pay. It’ll come, but it’lltake time. College athletics typically isn’t thehighest paying industry. If you’re looking to makebig money fast, look somewhere else.Where are they?Over the past 12 months, several <strong>Illinois</strong> <strong>State</strong>sport management graduates have been hired orhave been promoted within the sport industry.Below is a list <strong>of</strong> a few <strong>of</strong> these individuals listedby their positionsJen Banks ‘11 – Operations Manager, FGS inc.Stephanie Barnes ‘12 – Assistant Track <strong>and</strong> FieldCoach, Wartburg CollegePat Bodame ‘11 – Fitness Coordinator, GurneePark DistrictKyle Brant – Groups Account Executive, Orl<strong>and</strong>oMagicElliott Charles ‘07 -- Assistant Athletics Director forCompliance, University <strong>of</strong> South FloridaLucas Cook ’13 – Owner, Warbird AcademyHannah Deutsch ’13 – Client ServicesRepresentative, Old Hat CreativeBritt Erps ’12 – Assistant Women’s Soccer Coach,Gr<strong>and</strong> View University AthleticsMargot Frederick ’10 – Head volleyball coach,Loyola University New OrleansBryan George ‘09 -- Head Men’s <strong>and</strong> Women’sCross Country Coach, University <strong>of</strong> La VerneAndi Grindley ’12 – Sales <strong>and</strong> Marketing Assistant,Nashville SoundsDJ Haurin ’13 – Communications Assistant,University <strong>of</strong> Kansas AthleticsLiz Sattler ‘10– Adjunct Pr<strong>of</strong>essor, <strong>Illinois</strong> <strong>State</strong>University Sport Management ProgramSean Johnson ’13 – Assistant DirectorDevelopment <strong>and</strong> Sales, <strong>Illinois</strong> <strong>State</strong> AthleticsLisa Juliano ‘13– Assistant Director <strong>of</strong> Marketing,Arizona <strong>State</strong> AthleticsScott Krapf ’11 – Law Clerk, USA Track <strong>and</strong> FieldMichael Lusson ’13 – Assistant Director TicketOperations, University <strong>of</strong> Arkansas Athletics3


Left: Olympic gold medalist Sanya Richards-Ross was one <strong>of</strong> many industry members students had a chance to see on campus. Left-center: Students heard from a variety <strong>of</strong> pr<strong>of</strong>essionals inthe classroom setting via Skype, including TeamWork online founder Buffy Filippell. Right-center: Quincy Henderson ‘14, Ashley Schrader ‘14, Buddy Sodemann ‘12, Sean Johnson ‘13 <strong>and</strong> Dr.Nels Popp met up before a men’s basketball game between <strong>Illinois</strong> Wesleyan <strong>and</strong> Loras. Right: In December, several students traveled to the KFC Yum! Center in Louisville, Ky., to watch theRedbird men’s basketball team take on the Cardinals. ISU nearly pulled <strong>of</strong>f the upset, losing by just three points to the eventual national champions.<strong>Illinois</strong> <strong>State</strong> Sport Management updatesWhere are they?Lauren McLaughlin ’13 – Public RelationsManager, Bellator MMAKatie Nessling ’13 – Event ManagementInternship, ESPN Wide World <strong>of</strong> SportsSam Nichols – Director <strong>of</strong> Equipment Operations,Florida Atlantic AthleticsAndrea Travelstead ’12 – Event OperationsAssociate, Elite TournamentsClint Warren ‘08 – Assistant Pr<strong>of</strong>essor – SportManagement, University <strong>of</strong> IowaJordan Watson ‘07 – Assistant Men’s BasketballCoach, DartmouthMike Williams ‘07 – Assistant Athletic DirectorCommunications, <strong>Illinois</strong> <strong>State</strong> AthleticsPr<strong>of</strong>essional Practice:• Lucas Cook – Extra Innings• Hannah Deutsch – Old Hat Creative• Michael Lusson – University <strong>of</strong> <strong>Illinois</strong>Athletics• Lauren McLaughlin – Bellator MMA• Kelvyn Hemphill – <strong>Illinois</strong> <strong>State</strong> Athletics• Marcus King – Roar Foods, Marketing• Christian Santoj – <strong>Illinois</strong> <strong>State</strong> Athletics• The <strong>Illinois</strong> <strong>State</strong> Sport ManagementProgram was represented this pastschool year at the 2012 LondonOlympics. Graduate Lucas Maniezo ’07travelled with the Brazilian contingentas a marketing manager for Nike.Maniezo works extensively with Brazil’snational football (soccer) teams,h<strong>and</strong>ling all <strong>of</strong> their Nike apparel <strong>and</strong>footwear needs.• Several ISU alums have been buildingtheir personal br<strong>and</strong> through guestsport industry blog columns. KelbyWeiter ’12 <strong>and</strong> Hannah Deutsch ’13,who both work at sport marketingcompany Old Hat Creative, pennedseveral pieces for the popular MigalaReport website this past year. InFebruary, Katie Nessling ’13 alsoposted on column on the MigalaReport. Meanwhile, Brian Nystrom’11, took time out <strong>of</strong> his scheduleas Marketing Coordinator at theUniversity <strong>of</strong> Minnesota-Duluthto write a column for the NationalAssociation <strong>of</strong> Collegiate MarketingAdministrators online library.• <strong>Illinois</strong> <strong>State</strong> students had severalunique opportunities to hear face-t<strong>of</strong>acefrom sport industry heavyweightswithout leaving campus this pastschool year. Last fall, NFL Hall <strong>of</strong>Famer <strong>and</strong> former Players Associationrepresentative Alan Page was oncampus to talk to students. Then thisspring, Olympic gold medal-winningsprinter <strong>and</strong> International OlympicCommittee Rule 40 opponent SanyaRichards-Ross spoke to several studentgroups on campus. In addition, ISU’s<strong>School</strong> <strong>of</strong> Communication hosted theirannual COM Week activites, whichincluded speakers Tom Sheridan, TomCrawford, <strong>and</strong> Kurt Pegler. Sheridan isthe Senior Director <strong>of</strong> Ticket Sales forthe Chicago White Sox, while Crawfordis the Vice President <strong>and</strong> GeneralManager <strong>of</strong> The Specialized MarketingGroup Inc. Pegler is a sports anchorwith CBS’ Peoria affiliate, WMBD 31.• In addition to hearing from industryleaders in-person, ISU sportmanagement students heard from avariety <strong>of</strong> speakers via Skype this pastyear. Notable names include BuffyFilippell, founder <strong>of</strong> sport job websiteteamworkonline.com; J.W. Cannon,Sponsorship Executive with UPS; PhilEsten, executive associate athleticdirector at Cal-Berkeley; <strong>and</strong> DaveBaldwin, manager <strong>of</strong> new business withthe Phoenix Suns.• In mid-November, ISU SportManagement alum Buddy Sodemann ’12made a return to Bloomington-Normalwith his Loras Duhawks men’s basketballteam as they took on <strong>Illinois</strong> Wesleyan.Current sport management studentsQuincy Henderson <strong>and</strong> Ashley Schraderare currently graduate assistants withTitan athletics (men’s basketball <strong>and</strong>media relations, respectively), whileSean Johnson ’13 is a former IWU player.All four individuals got together withNels Popp prior to the game.• Congratulations to Childress SportsConsulting, co-founded by ISU sportmanagement alum Andrea Mosher ‘08,as they continued their growth this pastyear working with student-athletes atboth the high school <strong>and</strong> college levels.Childress clients included some <strong>of</strong> thebiggest surprises in college sportsduring the 2012-13 campaign, includingNotre Dame football, Florida Gulf Coastathletics, <strong>and</strong> Cal-Berkeley women’sbasketball. To learn more about Mosher<strong>and</strong> Childress Sports Consulting, visitwww.childresssports.com.4


Left: Marcus King ‘13 caught up with Nancy Worley ‘83 following the 2012 NCAA Division I Volleyball championship match between Texas <strong>and</strong> Oregon. Left-center: Mike Williams ‘07 (right),currently Assistant Athletic Director-Communications at ISU, participated on a panel during the <strong>School</strong> <strong>of</strong> Communications’ ComWeek. Williams <strong>and</strong> his wife, Am<strong>and</strong>a, also welcomed their firstchild in June. Right-center: Dr. Brent Beggs (left) <strong>and</strong> Dr. Nels Popp (right) with Mike Brant ‘11 (center), who shared his experiences working with Red Frog events at the ISU’s <strong>Recreation</strong> <strong>and</strong> ParksAdministration Student Symposium in March. Right: Sean Johnson ‘13 presents a check at the 3rd Annual Uncle Bill’s Storage Golf Scramble to benefit the Miracle League <strong>of</strong> Central <strong>Illinois</strong>.• In December, Louisville hosted the2012 NCAA Division I Volleyballchampionships at the YUM! Center. Asthe volleyball media relations contactfor the University <strong>of</strong> Louisville, ISU sportmanagement alum Nancy Worley ’83was right in the middle <strong>of</strong> the action.Current ISU sport management studentMarcus King ’13 caught up with Worleyafter watching Texas defeat Oregon inthe championship match. Two weeksearlier, a crew <strong>of</strong> ISU sport managementstudents also travelled to Louisville’sKFC YUM! Center, this time to watchthe Redbird men’s basketball team falla bucket short <strong>of</strong> topping eventualnational champion Louisville in a Dec. 1matchup.• This spring, ISU sport management alumBrendan Reilly ’11 brokered the firstdeal between his company, EON Reality,<strong>and</strong> a major sport client, the University<strong>of</strong> Kansas athletic department. Reillyheads up EON Reality’s Sports Division,a company which develops 3D sportsimulators that can re-create gamesituations, allowing athletes to train invirtual reality. Some have comparedthe cutting edge technology to beingimmersed into a video game. To readmore about Reilly’s project, checkout this Fox Sports Kansas City story:http://www.foxsportskansascity.com/collegefootball/kansas-jayhawks/story/KU-bringing-virtual-3D-simulator-oncamp?blockID=886033• In March, ISU sport managementpr<strong>of</strong>essors Nels Popp <strong>and</strong> Todd Fischerwere asked to be judges for the Big Tenathletics marketing awards. The tworated athletic department submissionsin 10 different categories, such as bestsponsorship activation, best studentpromotion, best social media campaign,<strong>and</strong> best schedule poster. Winners wereannounced at the Big Ten marketingmeeting in Chicago prior to the Big TenMen’s Basketball tournament.• Two <strong>of</strong> ISU’s sport management alums wereasked to visit campus this past school yearto speak to students aspiring to break intothe sport industry. Mike Brant ’11, now aRace <strong>and</strong> Sponsorship Director with RedFrog events, participated in ISU’s <strong>Recreation</strong><strong>and</strong> Parks Administration StudentSymposium in March. Brant discussedhis experiences in event management<strong>and</strong> sponsorship sales, including his pastexperiences with the Kansas City Royals,Anaheim Angels, <strong>and</strong> Normal CornBelters.Then in April, ISU’s Assistant AthleticDirector for Communications, MikeWilliams ’07, participated in the <strong>School</strong><strong>of</strong> Communications ComWeek to discussworking in sport media. Williams has alsoadded diaper changing to his skill set ashe <strong>and</strong> his wife, Am<strong>and</strong>a, welcomed anew baby to the family this past summer,Adalynn Lois.• ISU Sport Management alum Mike Schulte’10 had a historic season-opener in his roleas Director <strong>of</strong> Ticket Sales with the PeoriaChiefs. On April 4, the Chiefs posted theirlargest opening day crowd in 25 years,drawing 4,322 fans to O’Brien Field. Over thewinter, the Chiefs moved their single-A MLBaffiliation from the Chicago Cubs to the St.Louis Cardinals.• The ISU Sport Management <strong>and</strong> <strong>Recreation</strong>Administration programs again hosted the3rd Annual Uncle Bill’s Storage Golf Scrambleto benefit the Miracle League <strong>of</strong> Central<strong>Illinois</strong>. This year’s student-run event, hostedRedbirds Working in the NBAat the Bloomington Country Club, attracted136 golfers <strong>and</strong> raised over $9,000. Thefestivities included golf, meals, <strong>and</strong> a silentauction featuring some impressive sportmemorabilia such as autographed itemsfrom Brian Urlacher, Jonathan Toews, <strong>and</strong>Alexei Ramirez, as well as numerous ticketsto major league <strong>and</strong> college sporting events.• On May 19, second year sport managementstudents D.J. Haurin <strong>and</strong> Mike Spain heldthe second annual Marfan Mad Dash.The 5K event held at Tipton Trails Parkin Bloomington saw nearly 100 runnerscompete. The event generated $2,012, withproceeds going to the National MarfanFoundation. The Marfan Mad Dash wasfounded in 2012 by ISU sport managementstudent Stephanie Barnes ’12, whosebrother David was diagnosed with Marfan’ssyndrome.• ISU’s Director <strong>of</strong> Athletic Marketing, L.B. Nagle’10, <strong>and</strong> her team had an impressive showingin the 2013 National Association <strong>of</strong> CollegiateMarketing Administrators (NACMA) Best<strong>of</strong> Awards. The Redbird staff enteredsubmissions in seven categories <strong>and</strong> tookhome one gold, one silver, <strong>and</strong> two bronzehonors. NACMA staff voted ISU’s Retro Game/Taste <strong>of</strong> the Redbirds event as the best entryin the “Single Day Attendance Promotion”category for group two schools, while theirCoach Campus Caravan initiative earneda second place showing in the “StudentPromotion” category.• The next issue <strong>of</strong> ISU’s alumni magazine,STATEside, will feature an article about ISUgraduates working in the sport industry.Anecdotes from several Sport Managementalums feature prominently in the story. Themagazine should be available in August.While presenting research at the Sport MarketingAssociation conference in Orl<strong>and</strong>o this fall, Dr. Nels Poppwas able to catch up with former sport managementstudent Kyle Brant, who is now a group sales accountexecutive with the Orl<strong>and</strong>o Magic. Brant gave Popp a tour<strong>of</strong> the recently constructed Amway Center, home <strong>of</strong> theMagic.Former sport management student Chris Mallen ’11 hungout with former program director Dr. Chad McEvoy beforea Philadelphia 76ers game this past January. Mallen, whois now a marketing coordinator with the Sixers, spoke toMcEvoy’s students from Syracuse, who were visiting Phillyfor a class immersion trip.This summer, Popp <strong>and</strong> McEvoy ran into sportmanagement alum Jessica Judge ’12 when the two werein Austin, Texas for the North American Society for SportManagement conference. Judge is a former accountrepresentative for the Houston Rockets <strong>and</strong> Austin TorosNBA D-League franchise.5


McLaughlin turns GraduatePr<strong>of</strong>essional Practice into position inMMA industryBy Lauren McLaughlin, ‘13As a 24-year-old looking to make her mark in thesports industry, it was time to take a chance on myself. Ihad always been told making it in the industry would betough, but with a little risk taking <strong>and</strong> persistence, I wasable to get my chance.After I applied for a public relations job with BellatorMMA <strong>and</strong> made it as the final c<strong>and</strong>idate, there was oneobstacle st<strong>and</strong>ing in my way; my age. The executivesat Bellator were concerned that my lack <strong>of</strong> years in theindustry <strong>and</strong> at the age <strong>of</strong> 24, I wasn’t qualified for thejob.I believe sport directly emulates life <strong>and</strong> has taughtme that in order to grow as an individual, it is vital to takea chance <strong>and</strong> test your boundaries as a person. I decidedto take a chance on myself <strong>and</strong> a conversation thatcould have been a make or break moment for my careerturned out to be my opportunity to prove to Bellator thatI was the c<strong>and</strong>idate they were looking for.Bellator asked me to join the team for eight weeksto prove my worth <strong>and</strong> see how I fit within the industry<strong>and</strong> organization. Within a matter <strong>of</strong> three days, I packeda suit case, moved to the west coast <strong>and</strong> was engulfed inan industry sector that was completely new to me.Bellator MMA is the world’s largest tournamentbased mixed martial arts organization <strong>and</strong> was foundedin 2008 by Chairman <strong>and</strong> CEO Bjorn Rebney. Knownas the “Toughest Tournament in Sports,” it features atournament-based, single-elimination format thatawards the winner <strong>of</strong> each eight-person tournament aguaranteed world title fight against the current BellatorWorld Champion in that weight class. At Bellator, fighterscontrol their own destiny through their performanceinside the cage. There are no biases throughmatchmaking or promoters, <strong>and</strong> Bellator prides itself ontitle shots being earned <strong>and</strong> not given.It’s most recent expansion happened in December2011, when Bellator sold a majority stake to Spike TVparent company, Viacom. Partnering with Viacom hasallowed Bellator to be aired in more than 110 countries<strong>and</strong> 100 million homes weekly. Bellator events beganairing live as <strong>of</strong> January 2013 on Thursday nights onSpike TV.Throughout my interviews, my supervisor joked thatlife at Bellator was like a traveling circus, <strong>and</strong> he wasn’tfar <strong>of</strong>f. For 12 straight weeks, the crew would travel to adifferent city each week <strong>and</strong> host a Bellator show.My basic weekly agenda consisted <strong>of</strong> a travel day onTuesday, preparation <strong>and</strong> live weigh-ins on Wednesday,fight night on Thursdays, <strong>and</strong> a travel day on Friday. Inmy first season I traveled to Thackerville, Okla., MountPleasant, Mich., Atlanta, Ga., Charlotte, N.C., Salt Lake City,Utah, Albuquerque, N.M., Pachenga, Calif., Bangor, Maine,Tampa, Fla., <strong>and</strong> Atlantic City, N.J.My primary duties consisted <strong>of</strong> coordinating <strong>and</strong>promoting local market outreach for the events <strong>and</strong>cities Bellator traveled to. I would write <strong>and</strong> pitch storylines to national <strong>and</strong> local markets, as well as createpress materials for media members. I was able to workclosely with the athletes <strong>and</strong> served as the direct liaisonbetween the fighters <strong>and</strong> media outlets for variousappearances <strong>and</strong> interviews.In the days leading up to fight night there was a lot<strong>of</strong> preparation <strong>and</strong> coordinating with the operationscrew, athlete mangers <strong>and</strong> the Spike TV staff. Not onlydid I get to learn from a global sports organization, Ihad the chance to get an inside look at productiondetails <strong>and</strong> elements that go into a live show. I attendedproduction meetings every Wednesday night to discussthe layout <strong>and</strong> segments for the Spike TV show. Fromcommercial breaks <strong>and</strong> walk-out songs, to which corner(red or blue) will enter the cage first <strong>and</strong> ending the showbefore midnight to not lose viewers, it was eye-openingto be a part <strong>of</strong> the group who at the end <strong>of</strong> the day hasthe control over the success <strong>of</strong> the world-wide event.Life in MMA is unlike anything I had ever beeninvolved with. Mixed martial artists truly changedmy definition <strong>of</strong> an athlete. In a full combat sport, thefighters need to be skilled at all <strong>of</strong> the MMA techniquesin order to be successful. Being on the inside <strong>and</strong> seeingthe training, weight cut <strong>and</strong> dedication made me realizethat it takes a special person to be able to step into theBellator cage.One <strong>of</strong> the most eye opening aspects <strong>of</strong> MMA lifewas the respect level that the fighters have for eachother. When the athletes enter the cage, it is all business.The interesting part for me came after the fights wereover. After 15 minutes <strong>of</strong> brutal fighting <strong>and</strong> combat,one usually bruised <strong>and</strong> bloody, the two fighters wouldshake h<strong>and</strong>s, exchange a hug <strong>and</strong> even hang out laterthat night. You can feel the levels <strong>of</strong> respect most MMAfighters have for each other, after they compete, <strong>and</strong> itwas like nothing I had ever seen at a sporting event.There is such a wide range <strong>of</strong> individuals thatstep into the Bellator cage, from former Olympians,all-American wrestlers, Brazilian jiu jitsu artists, businessowners to fathers trying to make a living for their families.I had a great experience working with the variousfighters <strong>and</strong> having the chance to learn their stories.At the end <strong>of</strong> my eight weeks, Bellator hired me fulltime, <strong>and</strong> I feel so fortunate to continue my pr<strong>of</strong>essionaldevelopment with the organization. As the new PublicRelations Manager, the sports industry reputation doeshold true, that sometimes you need to step outside <strong>of</strong>your comfort zone to get what you want.When the cage is finally built <strong>and</strong> the banners havebeen raised, the anticipation builds, <strong>and</strong> I am eager formy next season with Bellator MMA.Bellator is the world’s largest tournament-based mixed martial artsorganization, <strong>and</strong> is known as the “Toughest Tournament in Sports”McLaughlin managed to step inside the octagon prior to fight night6Attending the weigh-ins every Wednesday was an integral part <strong>of</strong>McGlaughlin’s duties.

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