Waste Management Strategy - full version - City of Whittlesea

The City of Whittlesea faces the distinctive challenges of balancing the dynamics of urban areas,rural areas, rapid growth, social disadvantage and high demand for services conducted in anenvironmentally sustainable way. The City is a culturally diverse population, with more than 48 per cent ofresidents coming from non-English speaking backgrounds. Whittlesea has also the fourth highest population ofindigenous people in metropolitan Melbourne (Profile.id 2011).The City of Whittlesea is characterised by pockets of high socio-economic disadvantage and is ranked the sixthmost disadvantaged on the Socio-Economic Index of Disadvantage for Areas (ABS 2006a). Any increases in coststo service provision, government levies and taxes on waste management activities would result in real socialimpacts on many residents.The City is a culturallydiverse population, withmore than 48 per cent ofresidents coming fromnon-English speakingbackgrounds.Proposed action:Education: Review educational material and information provision activitiesTo effectively articulate Council’s waste and recycling services to all residents, the following Action isproposed:Review all Council waste and recycling related educational materials, ensuring these satisfactorilyaccommodate all residents of culturally and linguistically diverse backgrounds living within theCity of Whittlesea.Develop a detailed communication plan including media coverage.Women from the Italian Cultural Group choir17