imMagazine

Presented By WebMarketingForProfit.com

Your New imMagazine
Welcome to our new Internet Marketing Magazine
where we will be looking at wide range of
information to help your business from Marketing to
SEO and in this issue Mobile Marketing.
Mobile Marketing is a relatively new industry and
with it comes a lot of myths and misconceptions
which we will investigate in this issue.
We will look at both onsite marketing techniques and
then some off page programs that you can use to
market your business.
Our Magazine is optimized for all platforms so you
can read it on your mobile, pad, laptop or desktop.
Being a pdf there are a number of ways you can
read it for maximum experience.
On desktop and laptop you can use Adobe reader.
On Apple platform it is best to add it to the
iBooks app.
On Android platform you can use
Aldiko Reader App
p2
Contents
P2. Introduction
P3. Mobile Marketing Stats
P4. Mobile Websites
P5. Types of Mobile Websites
P6. PHP Templates
P7. Responsive design
P8. QR Codes
P9. Redirection
P10. SMS Marketing
P11. Tools for Marketing
P12. Tools cont
P13. Mobile Applications
P14. Apps vs Website
P15. Mobile CMS
Subscribe for FREE
Presented By WebMarketingForProfit.com

MOBILE MARKETING
In todays business world Mobile Marketing should be an essential part of any
businesses marketing portfolio.
When you go out anywhere today you can see people accessing all types of
information on their mobile phones and predominantly on a smartphone.
Statistics
A 100 million people are
actively using Facebook
from their mobile devices
every month. 200 million
videos viewed every day.
Coupons and QR Codes are
being scanned everyday.
In the next 2 years more people will connect to the Internet via mobile vs a
PC.
One Half of all local searches are performed using a mobile device.
86% of people access their mobile device while watching television!
40% of Google Maps usage is mobile and Christmas and New Years day had mobile
usage of Maps surpass the desktop
Is your Business Mobilized?
p3
Web Marketing For Profit WMFP.com.au

MOBILE MARKETING Cont.
Mobile Websites
Mobile Websites are the easiest, most
cost effective and quickest ways to get
your business online.
They are basically websites that use
code so they will adjust to any mobile
screen size to provide the best mobile
experience.
While traditional websites can be seen
on mobiles (right image) visitors will
have to scroll and zoom to try and get
access to your information.
Options
• Fully searchable through search
engines
• Easy to make and deploy
• Quick to update for specials etc.
• Multi platform so only one build
required because of their stretch
and fit ability
• Can contain interactive components
like tap to call, maps, contact forms
and more.
p4
Mobile Apps For Business
Mobile apps are best suited when you
have a large amount of interactive
content with a large customer base.
They are not multi platform so an
individual app has to be created for
each phone system and so can end up
quite expensive.
Unlike mobile websites they have to be
processed through the various
providers like Apple and so need to be
developed properly for acceptance.
Options
• Optimized for separate mobile
specific device
• Offline viewing
• Integration with the operating system
So the question comes down to:
Who is my customer?
How do does my customer use
mobile devices?
What do we want customers to do
as a result of this mobile effort?
Start Your Own Online Business WebMarketingForProfit.com

Types of Mobile Websites
HTML Mobile Website
A html mobile website is mainly for the
more graphical style and can contain all
the main features needed for your
business.
The main attributes
of a html site is they
can be built to spec
very easily.
They can have tap to
call, maps, contact
forms, images and
galleries and much
more.
They use a stretch to
fit system so can be
viewed on any phone
The best part about html mobile
websites is they can be adapted to any
style the business requires.
Once produced they can be hosted on
your own domain or in a sub domain or
folder.
p5
Put Your
Add
Here
You can also extend your mobile
website by linking to a Facebook
business page, Linkedin and many
more mobile optimized sites. This can
also be done in apps.
We will look at these later.
Video in Mobile Websites and Apps.
As you can see in the statistics people
love to watch videos on mobile and you
can easily add video to your mobile
website and apps.
Lots of purists say you should not add
videos however from our experience
our customers love them.
If you do not want to embed them you
can link to your video's on Youtube and
many other video channels.
Graphics for mobile websites.
A couple of years ago when bandwidth
was low it was suggested a mobile
website page should not be any larger
than 27 kb however today with better
access this can be increased.
It is important to note however that
people will click away if it get to big so
better to add larger graphics in a
gallery etc.
Most people will access a mobile
website for three basic pieces of
information.
Contact, call and find a location so
make sure these are dominant on your
site
We can build your Mobile Website speedie.mobi

Types of Mobile Websites Cont
PHP Template DIY
A lot of people get scared when they see PHP thinking they need programming skills
however there is a mobile website package that will let you make your own mobile
website very easily.
It contains a number of features where you basically fill in the blanks and then
upload your mobile website.
It is mainly for Mobile Website developers however you can also use it to make your
own.
It comes with 20 preformatted pages and 22 comprehensive videos that will take
you through every step of building your mobile website.
p6
PHP Mobile Website For your Business Order Today

Types of Mobile Websites Cont
Responsive Design
The term “responsive design” has gathered a lot of well-deserved buzz among Web
designers. As you probably know, it refers to an easy way to dynamically customize
interfaces for different devices and to serve them all from the same website, with no
need for a separate mobile domain.
Content Restructure
When apply a responsive design it is important to consider the numerous types of
visitors from pad to mobile users. For this reason it is important to not have large
paragraphs or huge graphics.
Wordpress as a platform
Simply put, a responsive WordPress Theme is one that “responds” to the browser on
which it is being viewed.
While in the past this functionality was accomplished by utilizing a WordPress Plugins
such as WPTouch, responsive themes are now being built to support the myriad of
different screen sizes from smart phones to tablets to computers. See a sample of
the Modernize Responsive theme
Responsive” technology
not only removes the need
for mobile versions of your
site, it provides a clean
framework from which to
future-proof your site since
many of the most popular
Responsive WordPress
Themes of 2012 will be
HTML5 compliant.
p7
Modernize Responsive Theme Order Today

QR Codes Big or Bust
What is a QR Code
A QR Code (stands for “Quick Response”) is a
smart mobile phone readable barcode that’s
been big in Japan forever, broke into Europe a
while back, and is now getting traction in USA
and Australia plus the rest of the world.
A QR Code can contain a wide range of
information and is being used by businesses
all over the world as a marketing tool.
It can be printed on nay material and will link
your offline material to online content.
This one links to a tourist site for Northern
NSW.
QR Codes can be created using any number of free online generators and for
poster sizes look for one that will create a vector file.
http://keremerkan.net/qr-code-and-2d-code-generator/
Tracking for better marketing
You can track QR Codes with a number of different systems like Google Analytics
or QR Code tracking services. It is usually a matter of just adding some code to
your Mobile Website to trigger the tracking which provides device, location and
more.
Videos on various QR Code Usage
There are some grate videos on how QR Codes are being used and this site from
Australia has them all in one place for you.
http://qrcodesaustralia.com.au/video-example
Decorating
This video will show you how
http://www.youtube.com/watch?v=ifilLWcY0Ns
p8
QR Codes For your Business Order Today

Sub Domain & Redirection
Once you have built your mobile website it can be loaded into a folder or sub
domain on your site. No need to buy a mobi domain. Google says the best sub
domain is to use m.yourdomain.com
When someone visits your desktop website you can add a small piece of code to
redirect them to your mobile website for a better experience.
One common method is to divide your website into two versions: desktop and
mobile. For desktop/laptop users, the site looks like your "normal" version. For
mobile and tablet users, they get a different version specifically for them.
The most widely used redirection is simply to detect the screen size.
The easiest way to auto-redirect your users is with a simple JavaScript code in the
header of your HTML. You can detect screen size or go with the “user agent”
approach.
Screen size is nice because if the user has a small screen of any kind, the code
redirects to the mobile version making it easier to navigate.
If you have a Wordpress or other CMS there are a myriad of plugins that do the
same thing. Remember Google is your friend for finding various redirection scripts.
This site gives a number of alternative options
p9
PHP Mobile Website For your Business Order Today Globaly

SMS Marketing
SMS stands for short message server, otherwise known as text messaging.
It's an area that is gaining a great deal of interest by businesses both small and
large.
Which of course is understandable, considering that 70% of the world population
now have a mobile phone. In the United States alone that's 9 out of 10 people that
carry a mobile device according to research done by MobiThinking.
While it is true that consumers rarely receive texts from businesses and the cost is
pennies per text messages, especially if purchased in bulk as a business it's
important to do your due diligence before jumping in head first.
Consumers see there mobile phone numbers as sacred, so you may find that many
of them are not as apt to give you their cell phone number like they are their email
address.
Tips for SMS Marketing
1. Use a reputable local SMS delivery system
2. Use a double opt in for legal and security reasons
3. Only send out exceptional deals so your readers will open
4. Always provide an opt out link in your messages
Once you've collected your mobile numbers, verified that you have followed all of
your legal responsibilities you can start your your SMS marketing campaign. I'd
suggest using a 3rd party service provider to ensure that you are able to track the
return on investment for you campaign.
p10
PHP Mobile Website For your Business Order Today Globaly

10 Tools for Mobile Websites
You can link your Mobile Website to
a number of different third party
sites that will help your marketing
and also provide a better customer
experience.
Facebook
Facebook is already full mobilized so
you can link your profile or business
page from within your mobile website
to provide updates and additional
information.
m.facebook.com
Youtube
Youtube is a great place to set up a
channel for your business and upload
videos. You can also link to generic
videos in your website for a better
experience.
m.youtube.com
p11
Linkedin
Linkedin is another platform more for
business users where you can provide
business information and connect with
other businesses.
Flikr
If you have a lot of product images then
it may be too much to add to your
mobile website so create a channel on
Flikr and upload your images.
You can also geo tag them to your
business location and make sure you
give your images good descriptive
names, tags and titles.
m.flickr.com
We can build your Mobile Website speedie.mobi

10 Tools for Mobile Websites Cont.
Gmail
While not really for marketing being
able to view all your emails on the go
makes running your business much
simpler.
Plus you can then use your Google
webmaster to register your mobile
website.
Set up a Google Account
www.themobileplaybook.com
You can also incorporate a Google Plus
account for mobile.
Twitter
Twitter is another site you can link to
from your mobile website for all those
quick comments or links to various
parts of your site.
Thanks to Twitter, it's possible to share
short, bite-sized updates about your
life or business and follow the updates
of people that matter to you via the
web. Yaay
mobile.twitter.com
Wikipedia
Wikipedia is has a huge range of
information on just about anything and
can be used to give details about any
product or service.
en.m.wikipedia.org/
p12
Slideshare
Lots of businesses have powerpoint
presentations or brochures that can be
uploaded to Slideshare where you can
create a channels similar to your tube.
They get a huge amount of traffic and
can be linked from your mobile website
Or you can embed the presentation.
www.slideshare.net
Put Your
Blogging with Wordpress
Another way to go mobile is to use a
responsive theme that stretches and fits
to any device.
The Wordpress Magnetic Theme is a
great example of a responsive theme.
Google Places
Add
Here
Putting your businesses in Google places
and maps is essential for added
customers and traffic
www.google.com/places
We can build your Mobile Website speedie.mobi

Mobile Applications
p13
PhoneGap is an open source framework for quickly
building cross-platform mobile apps using HTML5,
Javascript and CSS.
Building applications for each device–iPhone, Android,
Windows Mobile and more–requires different frameworks
and languages. PhoneGap solves this by using standardsbased
web technologies to bridge web applications and
mobile devices.
Since PhoneGap apps are standards compliant, they’re
future-proofed to work with browsers as they evolve. Read
an in-depth post explaining PhoneGap visually.
PhoneGap has been downloaded over 1 million times and
is being used by over 400,000 developers. Thousands of
apps built using PhoneGap are available in mobile app
stores and directories. Check out some of them here.
PHP Mobile Website For your Business Order Today Globaly

Mobile Applications Cont.
We have been keeping a close eye on the incredible growth in the use of mobile
devices, and also on how small businesses are adapting to this unprecedented trend.
For small businesses who are looking to get into mobile marketing, there are more
options than ever before.
Businesses are looking more and more at creating a stand-alone mobile presence to
reach new customers and engage with existing customers. In some cases, a mobile
website is the right choice, while in others it could mean developing a mobile app.
How do you decide what’s best for your business? A blog post on Mashable includes an
infographic from advertising agency MDG which offers some helpful advice and
insights.
The first and most important thing to bear in mind is that there is no single answer as
to which of the two options is better – and for some businesses, a combination of both
may be the best strategy. As the post outlines, it depends on your objectives and what
the customer interaction consists of: studies reveal that when “shopping, searching
and entertainment” are involved – in other words, when customers are looking to
make a purchase or gather information – they prefer a mobile website. On the other
hand, “they prefer mobile apps for managing data, navigation and connecting with
others”.
The blog post and infographic offer a helpful primer for anyone who is new to mobile
websites and mobile apps, as well as a handy run-down of key considerations when
choosing between the two.
As with any platform or tactic, the guiding principles to keep in mind with mobile are
to start with our objectives, plan how we’ll add value to the customer or prospect, and
test and measure the results to see what works best.
p14
Learn Photoshop in Minutes View Today

Mobile CMS
Developing larger mobile websites may require a Content management system and
this can be easily done with Wordpress and a special theme.
Once our customers realize the power of mobile websites a few pages is just not
enough so we needed to create a much more versatile system that would allow
multiple pages and subpages, posts and categories.
WordPress is a fantastic Content Management System that allows us to do all this
and more. We can add numerous plugins to extend the functionality of the mobile
website and create an interactive system for our visitors.
By using Artisteer we can also customize the
themes to match the original website and
create a seamless integration.
If you want to see an example of an ongoing
tourism site then Cabonne country is a great
example.
p15
CMS Mobile Website For your Business Order Today

p15
CMS Mobile Website For your Business Order Today

p15
Next Months Issue
CMS Mobile Website For your Business Order Today