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SMS Marketing<br />
SMS stands for short message server, otherwise known as text messaging.<br />
It's an area that is gaining a great deal of interest by businesses both small and<br />
large.<br />
Which of course is understandable, considering that 70% of the world population<br />
now have a mobile phone. In the United States alone that's 9 out of 10 people that<br />
carry a mobile device according to research done by MobiThinking.<br />
While it is true that consumers rarely receive texts from businesses and the cost is<br />
pennies per text messages, especially if purchased in bulk as a business it's<br />
important to do your due diligence before jumping in head first.<br />
Consumers see there mobile phone numbers as sacred, so you may find that many<br />
of them are not as apt to give you their cell phone number like they are their email<br />
address.<br />
Tips for SMS Marketing<br />
1. Use a reputable local SMS delivery system<br />
2. Use a double opt in for legal and security reasons<br />
3. Only send out exceptional deals so your readers will open<br />
4. Always provide an opt out link in your messages<br />
Once you've collected your mobile numbers, verified that you have followed all of<br />
your legal responsibilities you can start your your SMS marketing campaign. I'd<br />
suggest using a 3rd party service provider to ensure that you are able to track the<br />
return on investment for you campaign.<br />
p10<br />
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