Chris' Story - Walker Methodist

“People can
expect that at any
Walker Methodist
property, they will
meet an imaginative,
respectful and
collaborative staff
guided by supporting
all the living that
life offers.”
4 Spirit of Walker
Life. And all the living that goes
with it.
Walker Methodist has introduced a new brand strategy for its services
and senior living campuses in the Twin Cities and the Upper Midwest.
The brand is captured in the simple new mission statement, “Life.
And all the living that goes with it.”
The brand was created after a year-long process of meeting with current
customers, staff and people who did not know Walker Methodist but had
a clear idea of how they envisioned life as they aged.
“This new brand guides how all of us interact with our customers every
day and at every location,” said Walker Methodist Chief Executive Officer
Lynn Starkovich. “People can expect that at any Walker Methodist
property, they will meet an imaginative, respectful and collaborative staff
guided by supporting all the living that life offers.”
The new brand is illustrated through a new logo design. While the
Walker name is prominent, the “w” in walker is in small caps to reinforce
that “the walker way” is approachable, not hierarchical but a servant
brand. The logo also pays respect to the Methodist tradition that is part
of the non-profit’s rich history.
The three leaves seen in the design are separate but connected to show
that the customer is always at the center. The three leaves represent the
three guiding values of respect, imagination and collaboration.
“Our new mission statement focuses on living, not caretaking. And you’ll
notice the words age and aging are never mentioned,” said Nick Kozel,
vice president of marketing & communications at Walker. “Our new brand
is realistic about life in later years but places the focus on what you can
do, not what you can’t do.”
Please remember the
Walker Methodist Foundation in your will.