Coal Blooded Action Toolkit - Climate Access

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Part Two: Awareness-Raising and EducationYou have now gathered the information and determined that coal pollution exists within your community.You have now decided to move forward with your campaign, but what next? With the proper tools andorganization, an educated community can be the most effective agent of change. This section featuresmodules for activities to raise awareness and provide education in the community on the impact of coalpollution.Introduction to Awareness Raising: This section will provide you with the tools to create andrefine your educational message, hold events to share that information, and interface with themedia. Use these tools to help tell your community’s story of coal pollution.Framing Your Educational Message: Framing your message is a key step that takes carefulplanning. Crafting and framing an effective educational message will enable you to not only getpeople's attention but eventually rally them behind the cause.Coal Blooded PowerPoint Presentation: This shows the slides of the Power Point presentation,the slides are available with presenter notes as well.Coal Blooded Video: The video puts community faces and stories to the issue of coal pollutionand all campaigns can request a copy to supplement your educational activities in communities.Coal Blooded Town Hall Meeting Model: Bringing the community together to give perspectiveson the coal plant pollution and share their testimonies on public health risk and economic impactsis an invaluable way learning opportunity.Educating Decision Makers: At times, we have to bring our concerns to our decision makers.Using methods like letters in which you can write to inform your decision makers of your concern(toxic level of emissions, air and water issues, and investment in renewable energy), why it isimportant to the community and give further information on the issue which may prompt thedecision maker to consider other courses of action. As for meetings with decision makers, it can begreat way to voice your concerns for coal related issues in person and discuss why as aconstituent how important it is to you and the community to reduce the impact of coal and ways todo so.Part Three: Determining the Ask and Mapping the PlanKey Considerations: The steps of engagement highlighted in this section include identifyingpartners and allies to work within the community, negotiating with coal plants owners, developingand advancing local ordinances, meeting with local/state decision makers, using litigation, andmodels for how to transition from coal to clean energy technologies.Conducting a Power Analysis: Before taking action, communities must consider the powerstructures that must be addressed and thus, determine how organizing efforts should beimplemented. This requires that a community examine the social, economic, political systems thatshape the landscape for change as it relates to pollution from coal plants. Thus, your unit andcommunity will be able to understand the holders of the power that must be wielded to advance theremedy being sought by the community as well as determining the appropriate steps for action tobe taken.NAACP Coal Blooded Action Toolkit10 | P a g e
Part Four: InfrastructureIt is time to turn the data gathering and community discussions into action towards change. This sectionhighlights approaches to consider in minimizing coal pollution or shutting down coal fired power plants,including descriptions of potential levels of involvement for NAACP leaders.Determining Level of Unit Engagement: Determining the role of the unit in advancing a CoalBlooded Campaign will be a critical step in managing expectations and making sure that strengthsand assets are best optimized.Establishing Partnerships: The partners and allies you will gain throughout this process can beinstrumental. However, it is also important that you find partners and allies that support yourmission and share common goals as well.Developing a Community Campus Partnership: A partnership with a local or otheruniversity/college is an avenue to gain a deeper level of data gathering and analysis on economic,health, and other impacts, as well as exploration of opportunities for economic development andimplementation of energy efficiency/clean energy models.Building a Coalition: Working partners and other organizations is one way to ensure that themessage of Coal Blooded is far-reaching. This section will highlight the key points to establishingan effective coalition.Part Four: Taking ActionBy utilizing the information gained through the Awareness Raising and Education component of the CoalBlooded Toolkit, units will be ready to take action regarding the coal fired plant in their area. This sectiongives unite the tools and resources they need to make the most informed choices and to participate indirect action to make changes within their community. Negotiating with Plant Owners: Negotiating with plant owners is a very significant step towardeither shutting down a plant or at least mitigating the impacts that coal plants have on acommunity. In this section you will learn steps to take before, during and after a negotiation. Thiswill give you the basic steps to get you started. Also included is a sample letter to plant owners. Using Litigation: Using litigation can be helpful when the aim is to stall or prevent theconstruction of new coal plants, as well as reduce pollutants from existing coal burning facilities.Litigation is another way for the unit to advocate when other non-legal measures are no longerviable options to protect a community. This section highlights questions to consider before usinglitigation, steps to take to begin litigation as a unit, and collecting data for litigation. Developing a Local Ordinance: An ordinance is used for city regulations. It can be helpful whensetting regulations for issues that your community needs to be addressed. Ordinances can rangefrom banning coal trains from coming through your neighborhood or town, to shutting down apower plant. In this section you will find the basic steps to developing an ordinance and how to getit passed. Engaging in Direct Action: As an advocate for change, it means taking measures to press themand bring awareness to coal related issues. This section highlights how to start a campaign andengage participants on a community level. Through these initiatives it will call for participationamong community members. Models for Just Transition from Coal to Clean Energy: Your community may be seeking waysto better transition from a coal based economy to a clean energy economy. There have been manyNAACP Coal Blooded Action Toolkit11 | P a g e
Page 1 and 2: Coal BloodedAction ToolkitR. Gallag
Page 3 and 4: ForewordWelcome to the Coal Blooded
Page 5 and 6: INTRODUCTION TO THE COALBLOODED ACT
Page 7 and 8: CLIMATE CHANGE:Pollution like carbo
Page 9: Guidance Modules at a GlanceEach ac
Page 13 and 14: Part One:Investigating Coal Polluti
Page 15 and 16: Gathering Surveillance Data for You
Page 17 and 18: Key Foundational Questions (Checkli
Page 19 and 20: Who is Responsible?After completing
Page 21 and 22: • .Part Two:Awareness Raising and
Page 23 and 24: 6. In the 2008 study that found gre
Page 25 and 26: Coal Blooded PowerPoint Presentatio
Page 27 and 28: NAACP Coal Blooded Action Toolkit27
Page 29 and 30: Coal Plant Town Hall Meeting ModelT
Page 31 and 32: ModeratorThe role of the moderator
Page 33 and 34: Recording/Videotaping Testimonies -
Page 35 and 36: You will need to have information r
Page 37 and 38: Part Three:Determine the Ask and Ma
Page 39 and 40: Research must also include options
Page 41 and 42: Conducting a Power AnalysisBefore t
Page 43 and 44: a. What will your victory cost them
Page 45 and 46: Part Four:InfrastructureHudson Gen.
Page 47 and 48: Establishing PartnershipsOnce you i
Page 51: with your partners in order to deve
Page 54 and 55: Outline ExpectationDevelop a list o
Page 56 and 57: Introduction to Taking ActionBeing
Page 58 and 59: Sample Letter to a Coal Fired Power
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Getting Community Buy-In: Inform th
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The harm in your neighborhood has b
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campus partnership with your local
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for the local ordinance. For more i
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Legislative Process for an Ordinanc
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Compile Facts: Research your opposi
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Initiative Two: RECYCLEBANKLocation
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Introduction to Media OutreachMedia
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Example: We know that the dependenc
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Mayor Emanuel Announces Agreement w
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Sample State Op - EdCOAL BLOODED: P
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After the Interview and Follow-UpAs
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APPENDIX I: Advocating Your Concern
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o Who will ask which questions?o Wh
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NOTE:If a meeting with a legislator
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APPENDIX II: ArticlesName of theOrg
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APPENDIX III: Chicago Clean Air Ord
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WHEREAS, state and federal regulati
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) That methodology specified in an
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this § 11-3.030 of this Code may b
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APPENDIX IV: Films and VideosBeyond
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Once the sludge leaks out, it can c
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APPENDIX VII: Organizations Working
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APPENDIX IX: Research Sources for F
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days after notice of the violation
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GreenwireJournal ofRenewable andSus
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Page 45:Page 51:Page 52:Page 53:Pag
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xviiEnvironmental Protection Agency
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