Philam Life Annual Report 2012

PRESIDENT’S REPORTOverview of 2012The year 2012 was a memorable year for Philam Life as thecompany celebrated its 65 th Anniversary, commemoratingits long history of excellence and leadership in thePhilippines. Since its establishment on June 21, 1947,Philam Life has been instrumental in nation-building bycreating a “house of savings” and helping generations ofFilipinos achieve their dreams.The year 2012 can also be described as a year oftransformation and sustained growth for Philam Life asthe company continued its growth momentum from theprevious year through various initiatives and activities.65 th Anniversary CelebrationThe 65 th Anniversary celebration in June was an importantmilestone. With the theme, “65 years of Empoweringthe Filipino,” the week-long celebration had variouscomponents that involved employees, agents, businesspartners, and the general public.Also part of the celebration was the launch of Philam Life’s“Real People. Real Stories.” advertising campaign heraldingthe company’s message of empowerment.The 65 th Anniversary celebration showcased the nobility ofthe company’s mission -- empowering Filipinos to achievefinancial security and prosperity by providing protectionwhen they need it most and by helping them live life to thefullest through investments and wealth management.TransformationTransformation was an important facet in the company’s2012 story. Philam Life adopted AIA’s visual identity andcorporate branding. From blue and green, Philam Lifechanged its logo to red, adopting the boldness and dynamismof its parent company AIA. The original typefacewas retained as this has been a recognizable aspect of thecompany’s brand identity in the Philippines.The new corporate branding was rolled out in all officesnationwide alongside the construction of common brandedfacilities, to create an enhanced work environmentfor employees both in the home office and in regionalbranches.Among the most prominent drivers of transformation in theorganization is the “Power it Up!” program which started asan organizational transformation program, and has evolvedinto an overall business strategy. The program involvesfour major areas: Employee Engagement; WorkplaceEnhancement; Rewards and Benefits; and Work Enablers.Employees were engaged through sports events, provincialtownhalls, family day activities, health & wellnessprograms, and special interest clubs. Furthermore, theirwork environment was enhanced through branded facilitiessuch as pantry areas and employee lounges along withoffice renovations.Power it Up! was also adopted by the Agency force throughrevitalized initiatives that enhance agent productivity.The Power it Up! program was not only admired locally butalso gained recognition within AIA.His Excellency Philippine President Benigno Aquino III (center) gracedPhilam Life’s 65th Anniversary celebration.(L to R) The Power it Up! team--Isis Huang, Lucky Diaz, Miah Juliano,and Mina Juco with Mr. Gordon Watson and Mr. Rex Mendoza.4